Best Account-Based Marketing Software

Account-based marketing (ABM) helps teams focus on high-value accounts with personalized strategies. The right software makes this process easier and more effective.

With so many tools out there, finding the best fit can feel overwhelming. That’s where this guide comes in. We’ll walk through some of the top ABM software options to help you drive better engagement and close more deals.

Account-based marketing (ABM) software is designed to help businesses focus their marketing and sales efforts on high-value accounts. Instead of targeting a broad audience, ABM software allows teams to create personalized, highly relevant campaigns for specific companies or decision-makers. This approach makes outreach more strategic and helps build stronger relationships with key prospects.

ABM software typically includes features like advanced account targeting, lead scoring, and tailored content delivery. It helps teams identify the right accounts, understand their needs, and engage them with customized messaging across multiple channels. These tools also provide detailed analytics, so businesses can track engagement, measure performance, and adjust their strategies in real time.

The best account-based marketing (ABM) software goes beyond basic targeting. It helps sales and marketing teams work together, stay organized, and engage high-value accounts with precision. But what really sets top-tier ABM tools apart?

Here’s what to look for:

• Robust account targeting: The software should help you identify and prioritize high-value accounts based on firmographics, behavior, and engagement data.
• Personalization capabilities: Look for tools that enable tailored messaging and content for specific accounts, ensuring more relevant and impactful outreach.
• Seamless sales and marketing alignment: The best ABM platforms keep both teams on the same page, providing shared insights and real-time updates on account activity.
• Multi-channel support: A strong ABM tool should let you reach your target accounts through email, ads, social media, and direct outreach — all from one platform.
• Advanced analytics and reporting: Data-driven decisions are key to ABM success. Choose software that tracks engagement, measures campaign performance, and offers actionable insights.
• Automation and scalability: As your ABM efforts grow, automation features help maintain personalized outreach without adding more manual work.

UserGems stands out by offering a more comprehensive approach to lead and account tracking. Instead of just focusing on one aspect of data enrichment — like job change notifications — it covers contact, account, and calendar tracking all in one platform. This makes it easier for sales and marketing teams to keep up with important account updates and reach the right people at the right time.

The platform also integrates smoothly with popular tools like Salesforce, HubSpot, Outreach, Marketo, and Slack, making adoption simple. With robust API capabilities, UserGems offers plenty of options for automating and customizing lead generation workflows.

Key Features:

• Comprehensive tracking: Tracks contacts, accounts, and calendars for complete visibility.
• Seamless integrations: Works well with Salesforce, HubSpot, Outreach, Marketo, and Slack.
• Flexible automation: Customizable workflows through a powerful API.
• Real-time updates: Notifies teams of job changes and important account shifts.

Best For:

Sales and marketing teams looking for a fully integrated lead enrichment solution with advanced tracking and automation.

Pros:

• Wide range of integrations with popular sales and marketing tools.
• Strong automation capabilities for more efficient lead management.
• Comprehensive tracking covers multiple data points.

Cons:

• Advanced API features may require technical expertise.
• Some users might prefer more out-of-the-box automation options.

User Reviews:

With over 50 reviews on G2 and an impressive 4.5-star rating, UserGems is well-regarded for its comprehensive tracking and seamless integrations.

Copy.ai brings the power of AI to account-based marketing, making it easier to create highly personalized content for targeted accounts. Its focus on tailored engagement helps businesses streamline their ABM efforts while scaling outreach across multiple marketing channels. By understanding each account’s unique needs and challenges, Copy.ai helps teams deliver more relevant and effective messaging.

At the core of its offering is the "GTM AI Platform," designed to enhance go-to-market strategies. With features like account prioritization and multi-channel support, it ensures that high-value accounts get the attention they deserve.

Key Features:

• AI-driven content creation: Generates personalized messaging tailored to each account’s needs.
• GTM AI Platform: Optimizes go-to-market strategies with a focus on ABM.
• Account prioritization: Identifies high-potential accounts for focused outreach.
• Multi-channel engagement: Supports personalized outreach through email, social media, and web content.

Best For:

Marketing teams looking to scale personalized ABM efforts with AI-driven content and data-backed account targeting.

Pros:

• Automates personalized content creation for efficiency and relevance.
• Helps prioritize high-value accounts based on conversion potential.
• Enables consistent messaging across multiple marketing channels.

Cons:

• May require some setup to fully align AI-generated content with brand voice.
• Advanced features could have a learning curve for new users.

User Reviews:

Copy.ai is recognized for its AI-powered approach to ABM, helping teams save time while delivering personalized, high-impact content across various channels.

Tofu is an AI-powered account-based marketing platform designed to deliver personalized content across multiple channels. It helps businesses create tailored campaigns for specific accounts, aligning outreach with each stage of the buyer’s journey. By using AI to understand target accounts more deeply, Tofu makes sure every interaction feels relevant and timely.

The platform also integrates easily with popular marketing tools like HubSpot and Marketo, making it simple to distribute personalized content without disrupting existing workflows.

Key Features:

• AI-driven personalization: Crafts tailored content based on each account’s unique needs and lifecycle stage.
• Multi-channel support: Delivers personalized messages through email, ads, landing pages, social media, and more.
• Lifecycle-focused campaigns: Aligns outreach with different stages of the account’s buying journey.
• Seamless integrations: Connects with HubSpot, Marketo, and other major marketing platforms.

Best For:

Marketing teams aiming to scale personalized, multi-channel ABM campaigns with AI-driven insights.

Pros:

• Strong AI capabilities for deep account understanding and tailored content.
• Flexible multi-channel outreach for consistent messaging.
• Simplifies campaign management by integrating with existing marketing tools.

Cons:

• Advanced personalization features may require careful setup.
• Integration options, while helpful, may need technical support for smooth implementation.

User Reviews:

Tofu is praised for its ability to create highly targeted, lifecycle-specific campaigns while keeping content consistent across multiple channels.

BoomerangAI stands out as an account-based marketing tool focused on helping businesses zero in on high-value accounts. It combines data enrichment, account mapping, and personalized content creation to make sure marketing efforts hit the right audience with the right message. With its ability to track key contacts and monitor engagement, it provides a clear view of how target accounts interact with your outreach.

Its champion tracking feature is a unique advantage, helping businesses leverage existing supporters within target accounts to drive decisions and close deals faster.

Key Features:

• Account identification and tracking: Finds key decision-makers and tracks their engagement.
• Data enrichment: Adds valuable details to existing contact information for deeper insights.
• Champion tracking: Identifies and tracks internal advocates within target accounts.
• Personalized campaigns: Crafts tailored content based on each account’s specific needs.

Best For:

Sales and marketing teams focused on building strong relationships with high-value accounts through data-driven outreach.

Pros:

• Provides detailed insights on target accounts and key contacts.
• Helps strengthen influence with champion tracking.
• Enhances personalization with enriched data and tailored content.

Cons:

• Data enrichment may require regular updates to stay accurate.
• Champion tracking is useful but relies on identifying existing advocates.

User Reviews:

BoomerangAI is often appreciated for its powerful account mapping and ability to enrich data, making personalized marketing more effective and precise.

6sense is an advanced ABM platform designed to help businesses identify high-intent buyers and engage them with tailored content. Its Revenue AI tool gives sales and marketing teams insights into both visible and hidden buyer behavior, often referred to as the "dark funnel." With predictive analysis and campaign creation features, 6sense helps businesses reach the right audience at the right time.

The platform’s ability to surface buyer intent data and provide detailed sales insights makes it a valuable resource for targeting high-value accounts.

Key Features:

• Revenue AI tool: Tracks buyer intent and uncovers hidden funnel activity.
• Predictive analysis: Anticipates customer needs and likely purchase behavior.
• Campaign creation tools: Helps craft targeted, data-driven outreach.
• Sales insights: Provides detailed data to guide engagement strategies.

Best For:

Businesses focused on targeting high-intent buyers with data-driven marketing and sales strategies.

Pros:

• Uncovers hidden buyer behavior for a competitive edge.
• Uses predictive analysis to guide outreach efforts.
• Offers powerful sales insights to improve conversion rates.

Cons:

• Pricing details are only available upon request.
• Requires time and expertise to fully leverage its capabilities.

User Reviews:

6sense is often praised for its ability to reveal high-intent buyers and provide actionable insights, helping teams close deals more efficiently.

Folloze is an ABM platform built for B2B companies looking to create personalized, high-impact marketing campaigns for their most valuable accounts. Instead of casting a wide net, Folloze helps businesses focus on specific key accounts by delivering customized web experiences and content tailored to each account’s unique needs. Its seamless integration with sales tools ensures a smooth collaboration between marketing and sales teams.

Folloze stands out for its ability to prioritize quality over quantity, making sure your outreach is focused and meaningful.

Key Features:

• Personalized web experiences: Tailors content and landing pages for individual accounts.
• High-value account targeting: Focuses on engaging key accounts with custom campaigns.
• Sales and marketing alignment: Integrates with sales tools to provide account-specific insights.

Best For:

B2B companies aiming to create highly customized marketing experiences for targeted high-value accounts.

Pros:

• Delivers tailored content based on each account’s needs.
• Strengthens collaboration between sales and marketing teams.
• Prioritizes key accounts for more efficient and effective outreach.

Cons:

• Limited in its ability to handle broad-scale lead generation.
• May require more setup and customization time for personalized campaigns.

User Reviews:

Folloze is often appreciated for its focus on personalization and its ability to align sales and marketing efforts, leading to more effective account-based strategies.

Champify takes a relationship-driven approach to ABM by helping sales teams capitalize on job changes within their existing network. By tracking when key contacts move to new companies, it opens opportunities to establish warm connections and expand into high-value accounts. This makes Champify a strategic tool for businesses focused on leveraging established relationships for growth.

Its seamless integration with Salesforce keeps account data up-to-date and accessible, making outreach more efficient and well-timed.

Key Features:

• Job change tracking: Alerts sales teams when customer champions switch companies.
• Account prioritization: Ranks accounts based on familiarity and potential value.
• Real-time Salesforce integration: Provides instant updates within the CRM.

Best For:

Sales teams focused on relationship-based ABM and warm lead generation.

Pros:

• Helps expand into new accounts through existing connections.
• Ensures outreach is timely and well-informed.
• Keeps CRM data accurate and up-to-date.

Cons:

• Limited to opportunities tied to job changes.
• Requires strong existing customer relationships to maximize value.

User Reviews:

Champify is often praised for helping sales teams stay ahead of account changes and create well-timed, personalized outreach strategies.

Demandbase is a powerful B2B marketing and ABM platform designed to align sales and marketing efforts. Using AI-driven insights, it helps businesses identify high-value accounts, tailor personalized messaging, and track campaign performance. Demandbase makes it easy to spot buying signals and engage the right audience at the right time.

Its robust data capabilities and audience segmentation tools offer a well-rounded approach to ABM, making it ideal for businesses focused on precision and scalability.

Key Features:

• Account identification: Pinpoints high-value accounts with strong conversion potential.
• Audience segmentation: Organizes contacts based on behavior, intent, and data insights.
• Buying signal analysis: Tracks engagement to identify when accounts are ready to convert.

Best For:

B2B companies looking for a data-driven, AI-powered ABM solution.

Pros:

• Advanced intent data insights.
• Strong alignment between sales and marketing teams.
• Customizable, personalized online experiences.

Cons:

• Pricing available only upon request.
• May require a learning curve for new users.

User Reviews:

Demandbase is often praised for its detailed data insights and ability to streamline ABM efforts across teams.

Factors is an ABM software built to help B2B marketers target high-value accounts with precision. It uses data-driven insights to analyze account engagement and streamline collaboration between sales and marketing teams. With a focus on account-level performance, Factors ensures personalized outreach and smarter marketing decisions.

Its ability to deliver actionable insights makes it a strong tool for teams looking to refine their ABM strategy and drive meaningful engagement.

Key Features:

• Account-level engagement analysis: Tracks how target accounts interact with campaigns.
• Data-driven decision making: Uses analytics to shape personalized marketing strategies.
• Sales and marketing alignment: Provides shared insights for cohesive team efforts.

Best For:

B2B teams focused on improving account engagement and collaboration.

Pros:

• In-depth engagement tracking.
• Strong support for personalized outreach.
• Helps align marketing and sales goals.

Cons:

• May require time to interpret complex data.
• Pricing details are not publicly available.

User Reviews:

Users appreciate the data accuracy and how well it supports personalized ABM efforts.

Factors is an ABM software built to help B2B marketers target high-value accounts with precision. It uses data-driven insights to analyze account engagement and streamline collaboration between sales and marketing teams. With a focus on account-level performance, Factors ensures personalized outreach and smarter marketing decisions.

Its ability to deliver actionable insights makes it a strong tool for teams looking to refine their ABM strategy and drive meaningful engagement.

Key Features:

• Account-level engagement analysis: Tracks how target accounts interact with campaigns.
• Data-driven decision making: Uses analytics to shape personalized marketing strategies.
• Sales and marketing alignment: Provides shared insights for cohesive team efforts.

Best For:

B2B teams focused on improving account engagement and collaboration.

Pros:

• In-depth engagement tracking.
• Strong support for personalized outreach.
• Helps align marketing and sales goals.

Cons:

• May require time to interpret complex data.
• Pricing details are not publicly available.

User Reviews:

Users appreciate the data accuracy and how well it supports personalized ABM efforts.

Fibbler is an ABM platform focused on turning LinkedIn Ads engagement into actionable insights. It helps businesses see how ad impressions influence their sales pipeline and revenue, making it easier to target high-potential accounts. By analyzing LinkedIn data, Fibbler translates audience behavior into intent signals, guiding more precise and effective ABM campaigns.

This tool is especially useful for businesses looking to maximize their LinkedIn ad spend with a data-driven approach.

Key Features:

• LinkedIn Ads integration: Tracks ad impressions and engagement data directly from LinkedIn.
• Intent signal analysis: Identifies accounts showing buying interest based on ad interactions.
• Sales pipeline insights: Measures how ad engagement impacts revenue and lead generation.

Best For:

Businesses using LinkedIn Ads as a key channel for ABM efforts.

Pros:

• Clear visibility into ad performance.
• Helps prioritize high-intent accounts.
• Cost-effective compared to other ABM tools.

Cons:

• Limited to LinkedIn data, missing insights from other platforms.
• May require additional tools for a broader ABM strategy.

User Reviews:

Users value its affordability and how well it tracks LinkedIn ad performance, but some wish for more platform integrations.

Metadata.io is an AI-powered ABM platform built to automate and optimize B2B marketing campaigns. It focuses on targeting high-value accounts through a data-driven approach, using AI to adjust bidding and targeting in real time. This tool simplifies multi-channel campaign management, helping businesses maximize ROI and improve engagement.

With Metadata.io, marketers can easily deliver personalized content and track performance without constant manual adjustments.

Key Features:

• AI-driven campaign optimization: Automatically adjusts targeting and bidding for better efficiency.
• Multi-channel support: Runs campaigns across paid search, social media, and display ads.
• Real-time performance tracking: Monitors engagement, conversions, and ROI.

Best For:

B2B companies looking to streamline and scale their ABM efforts across multiple ad platforms.

Pros:

• Saves time with automated campaign adjustments.
• Increases ROI through data-driven targeting.
• Provides in-depth performance insights.

Cons:

• Steep learning curve for new users.
• Requires solid ad spend to see full benefits.

User Reviews:

Users appreciate its automation capabilities and multi-channel support, though some mention the initial setup can take time.

When it comes to account-based marketing software, the right platform can make all the difference in how well you connect with high-value accounts and drive revenue. Each tool has its strengths — whether it’s AI-driven optimization, personalized content delivery, or intent data analysis — and the best choice depends on your team’s specific needs and goals.

If you’re still weighing your options, Dimmo makes it easy to compare ABM software side by side. Get detailed insights on features, pricing, and user reviews so you can make an informed decision with confidence.

Ready to find the perfect ABM platform for your business? Head over to Dimmo and start your comparison today.