6sense

Founded in 2013, 6sense tackles a core problem in B2B marketing: sales and marketing teams operating with separate data systems.

What sets 6sense apart from regular marketing automation platforms is its laser focus on complex B2B buying processes rather than simpler B2C marketing workflows. The platform captures intent signals from both known and anonymous sources, tracking digital footprints your sales team would never see otherwise.

This approach fixes a critical flaw in typical B2B tech stacks: the gaps between marketing platforms, CRM systems, and sales tools that create constant friction between teams. By bringing these data sources together, 6sense removes the guesswork that leads to wasted budget and missed targets.

G2's Enterprise Grid for Account-Based Platforms places 6sense as a leader, with users highlighting how it consolidates multiple point solutions into one platform. This integration proves especially valuable for companies dealing with complex buying committees and long sales cycles.

6sense doesn't display pricing on their website—you'll need to contact sales for a custom quote based on your organization's size and needs.

According to user reviews on G2, pricing typically works on an annual contract basis, scaling with company size, user count, and selected features. One reviewer mentioned that "pricing starts around $25,000 annually for basic functionality and can exceed $100,000 for enterprise implementations with full feature access."

One important consideration: 6sense's CRM licensing model requires individual licenses for each sales team member who needs to view 6sense data within Salesforce. Capterra reviews suggest this can get expensive for organizations with large sales teams, potentially limiting wider adoption.

Compared to competitors, 6sense positions itself as a comprehensive solution rather than a point tool, which explains its premium pricing. As TrustRadius reviewers note, organizations must weigh this cost against the platform's ability to replace multiple existing tools and deliver measurable revenue impact.

When evaluating revenue platforms, understanding the tangible benefits is crucial for justifying investment. 6sense delivers measurable advantages across pipeline development, conversion optimization, resource allocation, and team alignment. The following sections explore how organizations are achieving significant performance improvements with this platform.

Increased Pipeline

6sense excels at uncovering hidden demand by identifying accounts actively researching solutions like yours. Their Signalverse technology tracks digital footprints across the web, connecting anonymous visitors to their companies and revealing what they're researching.

A mid-market technology company reported a 40% increase in pipeline within six months of implementing 6sense by focusing on in-market accounts. Similarly, Zendesk documented a 25% lift in pipeline opportunities after using 6sense to identify and prioritize accounts showing intent.

This comprehensive intent capture shows you the full spectrum of buyer research activity, even before prospects fill out a form or contact your sales team.

Improved Conversion

By delivering personalized messaging based on an account's buying stage, 6sense helps companies dramatically improve conversion rates. The platform enables personalization at scale by delivering perfectly timed, topic-relevant outreach.

Aprimo reported a 313% increase in engagement from targeted accounts using 6sense's personalization capabilities. The key is 6sense's ability to identify each account's decision-makers and customize communications based on their specific interests.

A tech company specializing in workforce management solutions found their conversion rates from MQL to SQL increased by 54% after implementing buying stage-specific messaging through 6sense.

Reduced Waste

Traditional demand generation casts a wide net, burning resources on accounts with little buying intent. 6sense's AI-driven recommendations focus your efforts on accounts most likely to convert.

Phenom People eliminated 70% of wasted marketing spend by using 6sense to concentrate on high-intent accounts. The platform's dynamic audience lists with purpose-built filters help identify ideal prospects based on technographic, firmographic, and intent data.

This targeted approach means your marketing dollars go further and your sales teams stop chasing cold leads, resulting in significant efficiency gains and higher ROI.

Better Alignment Between Sales and Marketing

6sense creates a single source of truth that aligns sales and marketing teams around common data and goals. This alignment eliminates the traditional friction between departments by providing shared KPIs and insights.

Fortinet improved its sales and marketing alignment by implementing 6sense's unified dashboard, resulting in 58% higher conversion rates. When both teams work from the same intent data and account insights, they naturally collaborate more effectively.

Users report that this alignment extends beyond just data sharing—it creates fundamental agreement on which accounts to target, when to engage them, and what messaging to use at each stage.

The power of 6sense comes from its comprehensive feature set designed specifically for complex B2B sales environments. Unlike point solutions that address only specific aspects of the revenue process, 6sense provides an integrated platform with functionality spanning the entire customer acquisition journey. Below we'll examine the standout capabilities that set this platform apart from traditional marketing tools.

Advanced Predictive Analytics

At the heart of 6sense is its 6AI™ Predictive Modeling system that processes over a trillion pieces of B2B data daily through their Signalverse technology. This AI engine reveals where accounts are in their buying journey and predicts their likelihood to purchase.

The predictive capabilities answer three crucial questions for sales and marketing teams:

• Who to prioritize: Which accounts are most likely to buy.
• What messaging to use: Based on buying stage and interests.
• When to engage: Optimal timing for outreach.

A leading cybersecurity company leveraged these predictive insights to achieve a 200% increase in deal size by focusing on accounts with high purchase likelihood.

The system identifies when accounts progress through different buying stages and measures which activities drive accounts deeper into the funnel, providing actionable intelligence rather than just data points.

Multi-Channel Engagement

6sense enables unified campaign orchestration across multiple channels from a single canvas. Users can customize messaging based on buying stage and intent signals, then coordinate delivery across advertising, email, web, and sales channels.

The platform's Email and Advertising Agents help personalize at scale without manual intervention. This eliminates siloed approaches to account-based campaigns and ensures consistent messaging regardless of channel.

PathFactory reported that multi-channel orchestration through 6sense increased their engagement rates by 175% compared to single-channel approaches.

Integration Capabilities

6sense is designed to enhance existing technology investments by aggregating insights from multiple systems. The platform integrates with leading sales and marketing technologies, enhancing the value of current CRM and MAP investments.

This integration capability provides a unified view across disparate systems, making 6sense a central hub for revenue intelligence rather than another data silo.

6sense's integration with Salesforce creates a particularly powerful synergy that enhances both platforms' capabilities. The technical implementation works through Account Mapping Profiles, Segment Name Enrichment, and Score Exports Orchestration.

Key features of the 6sense-Salesforce integration include:

• Anonymous buying behavior insights displayed directly in Salesforce.
• Smart Form Fill capability that pre-populates forms and reduces friction.
• Account prioritization within Salesforce based on AI-driven scores.
• Buying stage tracking visible to sales reps in their familiar interface.

According to TrustRadius reviews, the 6sense-Salesforce integration provides "a seamless experience for sales reps who can stay in their preferred environment while accessing powerful intent data."

6sense offers dozens of additional pre-built integrations across categories including marketing automation, sales engagement, advertising platforms, and business intelligence tools. This extensive ecosystem ensures 6sense can enhance existing tech stacks regardless of specific tools.

The integration with Salesforce Pardot provides deeper visibility into buying behaviors with actionable insights for precise targeting. Users report this integration "closes the loop" between marketing automation and sales activities.

6sense employs a comprehensive framework of technical, organizational, and procedural controls, validated by leading industry certifications. The platform follows privacy-by-design principles with annual policy reviews to ensure ongoing compliance.

The company maintains industry-leading security certifications including ISO/IEC 27001:2022, SOC 2 Type 2, and TRUSTe GDPR Validation. These certifications demonstrate compliance with global standards like GDPR and other international regulations.

Specific measures in place to protect user information include:

• Data encryption both at rest and in transit.
• Strict access controls with role-based permissions.
• Continuous monitoring and threat detection.
• Comprehensive vendor management.
• Detailed customer guidance on compliance requirements.

A financial services client with stringent regulatory requirements reported that "6sense's compliance measures met our strict security standards where other vendors failed," according to a case study published by Diginomica.

This robust security framework makes 6sense suitable even for highly regulated industries where data protection is paramount.

Many users rate 6sense's customer support and customer success managers highly. One G2 reviewer mentioned that "the CSM team is exceptionally responsive and genuinely invested in our success with the platform."

Support channels include email, phone, and chat options, with dedicated implementation teams for initial setup. The company provides comprehensive onboarding services that users describe as "thorough and well-structured."

Educational resources include:

• Detailed knowledge base and documentation.
• Regular webinars and training sessions.
• An active community forum for peer learning.
• Certification programs for platform administrators.

6sense's customer care team earned a 95% satisfaction rating in recent user surveys, demonstrating their commitment to customer success.

Implementation support services receive particular praise, with customers noting that 6sense provides "white-glove service during the critical setup phase" that dramatically speeds time to value.

• Powerful predictive analytics and intent data reveal accounts actively researching solutions before they identify themselves. "6sense gives us X-ray vision into our market," explained one marketing director at a SaaS company.
• Superior ABM and audience segmentation tools enable precise targeting based on multiple dimensions including intent, technographics, and buying stage. Teams report 40–60% higher engagement rates with 6sense-powered segmentation.
• Seamless CRM and marketing automation integration streamlines data flows between platforms. "It feels like 6sense was built specifically to enhance our existing tech stack rather than replace it," noted one operations manager.
• Exceptional customer support and onboarding ensures successful implementation. Users consistently praise the "best-in-class" customer success team that guides organizations through setup and optimization.
• Improved ROI and resource allocation by eliminating guesswork. Companies report 30–50% reductions in wasted marketing spend by focusing on accounts showing genuine buying signals.
• Transforms sales from reactive to proactive approaches by identifying opportunities before competitors. "We're now reaching out to prospects before they even complete a form," explained a sales director.
• Comprehensive data integration from various sources creates a complete view of account activity. This holistic perspective eliminates blind spots in understanding prospect behavior.
• Personalized campaign optimization based on buyer journey stage substantially increases conversion rates. Users report 2–3x improvements in campaign performance with stage-based personalization.
• Ability to identify and influence entire buying teams rather than just individual leads. This approach addresses the reality of complex B2B purchasing decisions involving multiple stakeholders.

• Interface performance issues can frustrate users during peak usage. Several reviewers mentioned the UI being "occasionally sluggish" with lag during data refreshes. Scheduling important work during off-peak hours can mitigate this issue.
• Steep learning curve and information overload can overwhelm new users. "There's so much data available that it took us months to figure out which insights actually mattered for our business," admitted one marketing manager. Starting with a focused use case before expanding can help manage this complexity.
• Expensive CRM licensing model for organizations with large sales teams, as each user needs a license to view data within Salesforce. Companies can control costs by initially limiting access to key sales personnel.
• Attribution complexity and transparency challenges in interpreting prospect activity. Users sometimes struggle to understand exactly how the AI arrives at its conclusions. Regular training sessions with your CSM can help teams better interpret the data.
• Extended initial setup time and delayed time to value. "We didn't see meaningful results until 3–4 months after implementation," noted one user. Setting realistic timeline expectations is crucial for stakeholder buy-in.
• Ongoing maintenance requirements necessitate dedicated admin resources. Organizations should designate specific team members responsible for platform management to ensure continued performance.