Fibbler

Fibbo continues to be a specialized player in B2B marketing automation, offering AI-driven solutions that help businesses connect LinkedIn ad engagement to actual sales outcomes.

From automated CRM syncing to company-level engagement tracking, Fibbo aims to eliminate the gap between marketing spend and pipeline attribution. This review gives B2B professionals a clear, detailed look at what to expect from Fibbo in 2025.

Location: Chesham, Buckinghamshire, UK

Website: fibbo.dev

Founding Year: 2017

Team Size: Not publicly disclosed

Description: Fibbo is a free and open-source web-based game engine that allows users to create interactive experiences using JavaScript directly in the browser. It is designed to be simple to use, extensible, and flexible, enabling the creation of games, simulations, and visualizations.

Fibbo uses a custom-quoted pricing model with no public pricing listed. The platform targets enterprise clients with tailored proposals based on company size, usage volume, and integration requirements.

Fibbo empowers sales and marketing teams by bridging the attribution gap and driving improved revenue outcomes through advanced data synchronization and automation.

• Enhanced lead qualification through company-level engagement data synced directly to your CRM, helping sales prioritize warm leads over cold outreach

• Clear revenue attribution enabled by seamless integration between marketing campaigns and closed deals within your CRM pipeline

• Workflow automation reduces manual effort by automatically identifying engaged companies and triggering outbound sales and marketing workflows

• Improved campaign targeting by analyzing which company segments respond best, enabling more precise and effective audience segmentation

• Optimal audience management ensures scheduled campaigns and impression controls prevent overexposure while maximizing engagement quality

Fibbo offers a comprehensive suite of sales and marketing automation tools designed to help teams connect marketing efforts to revenue outcomes. Here's a breakdown of key features:

• Advanced prospecting and lead discovery: Multi-data point identification using company size, industry, technology stack, and hiring patterns with verified contact information

• Automation workflows: Handles repetitive tasks like follow-up emails, lead scoring updates, and task assignments with behavior-based triggers

• Data enrichment and intelligence: Automatic contact and company record updates from multiple databases with social media activity and growth indicators

• CRM integration and sync: Bidirectional data sync with custom field mapping and duplicate detection for clean records • AI-powered personalization engine: Dynamic content insertion with prospect-specific data achieving 80% open rates—four times industry standards

• Performance analytics and reporting: Campaign performance dashboards with ROI calculations connecting outreach to closed revenue

• Team collaboration tools: Shared prospect lists, comment systems, and manager visibility for seamless handoffs between teams

Fibbo's integration capabilities are designed to enhance existing tech stacks rather than replace them, offering seamless connectivity with major business platforms.

Fibbo's security documentation is limited publicly, requiring direct vendor engagement for complete security evaluation. Expected enterprise standards include:

• Enterprise-grade encryption for data at rest and in transit

• Role-based access controls and multi-factor authentication

• Comprehensive audit logging capabilities

• Marketplace approval for HubSpot and Salesforce integration provides baseline assurance

Critical Evaluation Areas:

• Data residency requirements and guarantees

• Incident response protocols and communication processes

• User rights management and permission granularity

Fibbo provides support through various channels, though specific documentation about response times and tiered support levels isn't publicly available.

Highly customizable workflow creation: Flexible models for any process through custom entities, fields, and relations

• Sophisticated rule-based automation: Complex business logic with formula capabilities in automation actions

• Exceptional CRM integration: Seamless HubSpot and Copper sync with company-level marketing data visibility

• Outstanding performance results: AI-powered outreach capabilities achieve 80% open rates—four times industry standards

• Advanced AI-powered personalization: Research from 50+ sources including LinkedIn and Crunchbase for tailored messaging

• Enterprise-grade scalability: Built for complex requirements of larger organizations with substantial automation needs

• Learning curve and adoption challenges: Significant time investment required for teams to master full capabilities

• Cost considerations: Substantial subscription costs that can strain budgets, particularly for smaller organizations
• Technical integration complexities: Data synchronization issues and API limitations may require dedicated IT resources
• Data accuracy limitations: Outdated contact information and gaps in coverage can limit effectiveness
• Platform dependency risks: Heavy reliance creates operational risks if service disruptions occur