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ZoomInfo Alternatives

Troy Munson
AuthorTroy Munson
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ZoomInfo is a go-to platform for B2B data, offering extensive company and contact information. It helps sales and marketing teams find leads, but it’s not for everyone. Some users find it expensive, while others struggle with its complexity.

If you’re looking for alternatives, there are plenty of options with strong data coverage, user-friendly interfaces, and competitive pricing. The right tool depends on your needs—whether it's affordability, deeper analytics, or better integrations.


Before making a switch, consider using Dimmo to compare software options. It provides AI-powered insights to help sales teams evaluate tools effectively, making the decision process smoother and more informed.

What Is ZoomInfo?#

ZoomInfo is a B2B lead database designed to help businesses find and connect with potential customers. It gathers and processes vast amounts of data, making it easier for sales and marketing teams to identify promising leads.

Here’s how it works:

  • Data Collection: ZoomInfo compiles information on businesses and professionals, including company size, industry, and decision-makers.
  • Lead Matching: The platform filters leads based on your target criteria, ensuring they align with your ideal customer profile.
  • Contact Information: It provides key details like email addresses and phone numbers, allowing sales teams to reach out directly.

Companies use ZoomInfo to streamline prospecting, improve outreach, and boost their chances of closing deals. Its detailed insights help businesses engage with the right people at the right time.

Why Consider Alternatives to ZoomInfo?#

ZoomInfo is a powerful tool for lead generation, especially for businesses targeting the U.S. market. However, it’s not a perfect fit for everyone. If the platform isn’t meeting your expectations, it can slow down your sales process and make prospecting more frustrating than it should be.

Some common reasons users look for alternatives include:

  • High cost: ZoomInfo’s pricing can be steep, making it less accessible for smaller businesses or startups.
  • Limited global reach: While great for U.S.-based leads, its international data coverage may not be as strong.
  • Data accuracy concerns: Some users report outdated or incorrect contact details, leading to wasted time on dead-end leads.
  • Compliance challenges: Navigating data privacy laws and regulations can be tricky, especially in certain industries.
  • Customer support issues: Some users find responses slow or unhelpful when troubleshooting problems.

If you’re facing these challenges, it might be time to explore other lead-generation platforms that better suit your needs.

What to Look for in ZoomInfo Alternative?#

Not all lead-generation tools work the same way. If ZoomInfo isn’t the right fit, you’ll want an alternative that meets your specific needs. The best platform should provide accurate data, be cost-effective, and integrate seamlessly with your sales process. Here are some key factors to consider:

Data Quality and Accuracy#

A good alternative should offer reliable, up-to-date contact details. Outdated or incorrect information can waste time and reduce the effectiveness of your outreach efforts. Look for a platform that regularly updates its database and verifies data accuracy.

Pricing and Value for Money#

Lead generation software can be expensive, so it’s important to find a tool that fits your budget without sacrificing essential features. Some platforms offer flexible pricing plans or pay-as-you-go options, making them more accessible for smaller teams.

Coverage and Market Reach#

If your business operates globally, you’ll need a platform with strong international data coverage. Some tools specialize in specific regions, so ensure the alternative you choose aligns with your target market.

Compliance and Data Security#

With increasing privacy regulations, it’s essential to choose a platform that follows data protection laws. Check if the provider complies with GDPR, CCPA, and other relevant regulations to avoid potential legal issues.

Ease of Use and Integrations#

A complex interface can slow down your workflow. Look for software that’s easy to navigate and integrates with your existing CRM, email marketing tools, and sales automation platforms. This ensures a smoother transition and a more efficient lead-generation process.

Best ZoomInfo Alternatives in 2025#

ZoomInfo is a leading B2B sales intelligence platform, but it’s not the only option. Some businesses look for alternatives due to pricing, data accuracy concerns, or the need for better integrations. If you're searching for a different solution, here are some of the top alternatives in 2025.


Cognism#

Cognism is a sales intelligence platform designed to help revenue teams find accurate phone numbers and email addresses for potential leads. With strong international coverage, it ensures businesses can connect with the right decision-makers. The platform integrates with CRMs, automates workflows, and provides AI-driven insights to streamline prospecting.

Key Features#

AI-Powered Lead Generation

Cognism uses artificial intelligence to identify high-value prospects, helping sales teams connect with the right people efficiently.

LinkedIn Chrome Extension

The platform offers a Chrome Extension that allows users to extract accurate phone numbers and email addresses directly from LinkedIn profiles.

CRM Integrations

Cognism seamlessly integrates with major CRM platforms, ensuring smooth data transfer and enhanced sales automation.

Automated Sales Workflows

The platform enables businesses to automate outreach and follow-ups, reducing manual work and improving sales productivity.

Data Compliance and Security

Cognism complies with global data privacy regulations, ensuring businesses access legally sourced and reliable lead data.

Pros#
  • High-quality, verified contact data
  • Strong international lead coverage
  • AI-driven insights for smarter prospecting
  • Easy-to-use Chrome Extension for LinkedIn outreach
Cons#
  • Pricing may be high for small businesses
  • Some occasional inaccuracies in contact details
  • Advanced features require a learning curve

Cognism is a great alternative for companies that need verified, globally sourced leads and AI-powered sales tools.


Dealfront#

Dealfront is a powerful sales intelligence platform designed to help businesses identify and connect with high-value leads. It provides in-depth data on potential customers, ensuring sales teams have the insights needed to engage effectively. With automatic lead scoring, extensive integrations, and a strong focus on European markets, Dealfront is a strong alternative to ZoomInfo for businesses seeking detailed and reliable B2B data.

Key Features#

Advanced Sales Intelligence

Dealfront gathers rich, multi-source data to provide deep insights into leads, helping sales teams understand prospects before reaching out.

Automatic Lead Scoring

The platform prioritizes leads based on relevance and engagement, allowing businesses to focus on the most promising opportunities.

Extensive Integrations

Dealfront connects seamlessly with various CRM tools, making it easy to manage and nurture leads within existing workflows.

Large European B2B Database

With access to over 40 million companies and more than 180 million contacts, Dealfront offers one of the most extensive lead databases in Europe.

Connect Browser Extension

The free browser extension provides instant insights and contact details for companies as users browse their websites.

Pros#
  • Ideal for B2B sales with deep customer insights
  • Fully GDPR compliant for strict data protection laws
  • Strong presence in the European market
  • Recognized with multiple industry awards
Cons#
  • Pricing is custom and requires a demo to get a quote
  • May not be as well-suited for businesses outside of Europe
  • Some learning curve for new users

Dealfront is a great option for businesses looking to refine their B2B sales approach with comprehensive data and strong European market coverage.

Lusha#

Lusha is a streamlined sales prospecting tool designed to help businesses find and connect with potential customers efficiently. It allows users to build targeted prospect lists, complete with verified emails and phone numbers, making outreach more effective. With its user-friendly interface and affordability, Lusha is a strong alternative to ZoomInfo, particularly for small businesses and teams focused on cost-effective lead generation.

Key Features#

Chrome Extension for Prospecting

Lusha’s browser extension helps users extract contact details directly from LinkedIn and company websites, streamlining the lead discovery process.

CRM Integrations

With six built-in integrations, Lusha easily connects with popular CRM platforms, ensuring seamless data management and sales workflow automation.

Comprehensive Contact Insights

The platform tracks 12 key attributes per contact, offering deeper insights into prospects' identities and preferences to refine outreach strategies.

Pros#
  • Affordable compared to ZoomInfo, with flexible pricing plans
  • Covers global markets, with strong data access in EMEA regions
  • Accessible for small businesses, not just large enterprises
Cons#
  • Not as beginner-friendly as some other sales intelligence tools
  • Advanced features require additional purchases or custom pricing
  • As a US-based company, its data policies do not fall under GDPR compliance

Lusha is a great choice for businesses looking for a budget-friendly, data-rich prospecting tool, though users outside the US may need to consider data compliance factors.

UpLead#

UpLead is a user-friendly B2B sales intelligence platform known for its high data accuracy and affordability. It continuously updates its database to remove outdated information, ensuring businesses connect with verified leads. Compared to ZoomInfo, UpLead stands out for its transparent pricing and cost-effective plans, making it a great choice for businesses looking for reliable lead generation without the high price tag.

Key Features#

Multiple CRM Integrations

With nine CRM integrations, UpLead allows businesses to sync their data with the platform that best fits their workflow.

Advanced Search Filters

The platform offers over 50 filters, enabling users to refine their prospect lists and focus on the most relevant leads.

Dual Data Verification

UpLead combines AI-driven and human data verification methods to maintain the highest level of accuracy in its contact database.

Pros#
  • Free trial available, allowing users to test the platform before committing
  • Flexible, no-contract plans provide greater control over subscription choices
  • Global reach with data covering over 200 countries
Cons#
  • Fewer features compared to some other ZoomInfo alternatives
  • Limited data coverage in certain regions, such as Europe

For businesses prioritizing affordability and accuracy, UpLead is a solid option, especially for those needing a flexible and commitment-free solution.


Seamless.AI#

Seamless.AI is an AI-powered lead generation platform that continuously searches the web in real-time to discover and update contact data. Unlike ZoomInfo, which relies on a static database, Seamless.AI functions more like a search engine, pulling fresh data as needed. The platform offers free credits for new users to test its features before committing, making it an attractive option for businesses focused on automation and real-time insights.


Key Features#

AI-Powered Lead Discovery

Instead of relying on a fixed database, Seamless.AI actively searches the internet to provide up-to-date lead information.

Sales & Pitch Intelligence

The platform includes tools to refine sales strategies, including a pitch intelligence feature and a sales script writer add-on.

Data Enrichment & Buyer Intent Insights

Seamless.AI enhances lead data with additional details and provides intent signals to help businesses target prospects more effectively.

Enterprise-Grade Security

Built-in security features ensure that business data remains protected, making it a secure option for larger organizations.

Pros#
  • Real-time data search provides more current and relevant leads
  • Free credits available for testing before committing to a paid plan
  • Multiple add-ons allow businesses to customize their experience
Cons#
  • Uses customer-submitted data to improve its database, raising potential privacy concerns
  • Pricing is based on credits and user seats, which may become costly for larger teams
  • Seamless.AI is a strong choice for businesses looking for an automated, AI-driven approach to lead generation, especially in the U.S.
FAQs#

Is there a ZoomInfo alternative?

Yes, several alternatives to ZoomInfo offer competitive features, such as Cognism, Dealfront, Lusha, UpLead, and Seamless.AI. Each platform has unique strengths, such as better international data coverage, AI-powered lead generation, or more flexible pricing.

Which ZoomInfo alternative is best for small businesses?

Lusha and UpLead are great options for small businesses due to their affordable pricing plans and ease of use. They offer free trials and no-commitment plans, making them accessible for businesses with smaller budgets.

Do these alternatives comply with data privacy regulations?

Most ZoomInfo alternatives, like Dealfront and Cognism, comply with GDPR and other privacy laws. However, some platforms, such as Lusha, operate under U.S. data regulations, which may not align with stricter European standards.

Which ZoomInfo competitor offers the most accurate data?

UpLead is known for its dual AI and human verification process, ensuring high data accuracy. Cognism also focuses on verified, high-quality contact information to reduce bounce rates and improve outreach success.

Can I integrate these alternatives with my CRM?

Yes, most ZoomInfo competitors offer CRM integrations. Cognism, Dealfront, Lusha, and UpLead all support various CRM tools, allowing seamless lead management and workflow automation.

Wrap-Up!#

ZoomInfo may be a popular sales intelligence tool, but it’s not the only option. Whether you need better pricing, more accurate data, or stronger privacy compliance, there are plenty of alternatives that cater to different business needs.

Cognism excels in verified international data, Dealfront offers deep insights and strong European coverage, Lusha is a budget-friendly option for small businesses, UpLead provides highly accurate contact information, and Seamless.AI leverages AI for real-time lead generation.

Choosing the right platform depends on your priorities—whether it's affordability, ease of use, or advanced features. With so many strong alternatives, finding the best fit for your sales and marketing strategy is easier than ever.

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