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Lusha

Lusha is a B2B lead enrichment and prospecting tool that provides businesses with accurate and verified contact information.
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Intro

Lusha has emerged as a leading sales intelligence and B2B lead enrichment platform, empowering businesses to accelerate prospecting, improve outreach, and drive revenue growth. With its innovative approach to data acquisition and verification, Lusha has become an indispensable tool for sales, marketing, and recruitment professionals worldwide.

This comprehensive review will delve into Lusha's key features, user feedback, pricing structure, and how it stacks up against competitors in the sales intelligence industry. We'll explore the platform's unique value propositions, such as its community-powered data model and AI-driven insights, which set it apart in a crowded market. Let’s dive in!

Company Overview

  • Location: Boston, Massachusetts, United States
  • LinkedIn Page: Lusha LinkedIn
  • Website: www.lusha.com
  • Founded: 2016
  • Team Size: 200–500 employees

Pricing and Plan Options

Lusha offers flexible, tiered pricing with options for individuals and businesses of all sizes, starting with a free plan and paid plans ranging from $49.90 to enterprise pricing. It uses a credit system for contact information and stands out for its affordability compared to competitors like ZoomInfo. Many startups and SMBs favor Lusha for its accessibility and ability to scale with business growth.

Benefits

Lusha brings a lot to the table for sales teams and organizations looking to work smarter, not harder. Here’s a quick look at the key benefits:

  • Time savings on prospecting – Users report up to 50% less time spent gathering data.
  • Improved outreach effectiveness – Accurate, up-to-date contacts lead to higher response rates.
  • Accelerated sales cycles – Advanced targeting helps teams prioritize and close deals faster.
  • Streamlined CRM integration – Easily fits into existing workflows with browser extension and CRM sync.
  • Scalability – Flexible plans make it easy for businesses of any size to grow with Lusha.

Features and Functionalities

Lusha offers a powerful lineup of features to make prospecting and lead generation faster and easier:

  • Verified contact data – Access up-to-date emails, phone numbers, and professional profiles.
  • Advanced search filters – Target prospects using 20+ criteria like industry, company size, and seniority.
  • Intent data integration – Prioritize companies actively researching your product category.
  • Real-time job change alerts – Stay updated when prospects change roles or companies.
  • Bulk enrichment and export – Enhance large lists of contacts quickly for bigger campaigns.
  • CRM and workflow integrations – Sync leads directly into Salesforce, HubSpot, and more.
  • Team collaboration tools – Share lists, notes, and tags to coordinate outreach.

Integration Ecosystem

Lusha offers smooth integrations with popular CRMs like Salesforce, HubSpot, and Pipedrive, making it easy to sync and enrich contact data. Its Chrome extension lets users quickly find contact details from LinkedIn or websites, while API access allows custom data enrichment across systems. Lusha also works with email platforms like Gmail and supports team collaboration with shared lists and notes. While minor limitations exist, most users appreciate the time-saving convenience these integrations provide.

Security and Compliance

Lusha prioritizes data security and compliance, holding certifications like SOC 2 Type 2, ISO 27001, and ISO 27018. It follows GDPR and CCPA regulations, offering user controls for data access and privacy management. Users appreciate Lusha’s balance of strong security practices with easy, efficient lead generation, making it a trusted solution for businesses across various industries.

Customer Support and Resources

Lusha offers customer support through multiple channels like email and chat, along with a detailed self-help knowledge base. Its onboarding process is simple and user-friendly, helping new users get started quickly without much training. Enterprise customers likely receive personalized account management, and Lusha highlights its success with major companies like Google and Zendesk to showcase its value.

Pros

  • User-friendly design: Easy navigation and minimal learning curve.
  • Efficient lead generation: Quickly extracts contact details like emails and direct dials from LinkedIn.
  • CRM integrations: Seamless connections with Salesforce and HubSpot reduce manual data entry.
  • Time-saving: Automation and quick data look-ups save hours of research.
  • Data volume: Access to a broad range of international contacts.
  • Community-powered data: Continuous data improvement through crowdsourcing.
  • Scalability: Flexible plans for businesses of all sizes with a credit-based system.

Cons

  • Data accuracy issues: Inconsistent data quality, particularly for niche industries or smaller companies, and outdated info for recent job changes.
  • Pricing and credits: The credit-based model can be expensive, especially for small businesses, with credits depleting quickly.
  • Limited free plan: The free tier is restrictive, offering only a few contact reveals before requiring an upgrade.
  • Geographic and market gaps: Lower match rates and data gaps outside major markets like North America and Western Europe.
  • Feature limitations: Advanced prospecting features are missing, and API access is limited on lower-tier plans.

Company Summary

Lusha is a company that helps businesses find contact information for potential customers. They provide tools to find email addresses and phone numbers, making it easier for sales and marketing teams to reach out to the right people.

Price Estimate

Lusha offers several pricing plans:

  • Free Plan: $0 per month, includes 5 credits each month.

  • Pro Plan: $39 per user per month (or $29 if billed annually), includes 40 credits per month.

  • Premium Plan: $69 per user per month (or $51 if billed annually), includes 80 credits per month.

  • Scale Plan: Custom pricing with unlimited credits, tailored for larger teams.

For more details, visit their pricing page.

Who is Lusha for?

Lusha is designed for businesses of various sizes, from small companies to large enterprises. It’s especially useful for:

  • Company Size: Typically serves companies ranging from 50 to over 5,000 employees.

  • Job Titles:

    • Sales Representatives
    • Marketing Managers
    • Recruiters
    • Business Development Managers
    • Account Executives
  • Industries:

    • Technology
    • Finance
    • Marketing
    • Recruitment
    • Consulting

Features, Functionalities, and Benefits

  • Prospecting: Create lists of potential customers using filters like job title, industry, and company size.

  • AI Recommendations: Receive daily suggestions of prospects to contact, helping prioritize outreach efforts.

  • Data Enrichment: Automatically add detailed information to your existing contact lists, saving time on research.

  • Automated Outreach: Use AI-generated email sequences to engage with prospects efficiently.

  • Integrations: Connect Lusha with tools like CRM systems and email platforms to streamline workflows.

Use Cases

Companies use Lusha for:

  • Sales Prospecting: Finding and reaching out to potential customers to increase sales.

  • Marketing Campaigns: Building targeted email lists for marketing efforts.

  • Recruitment: Identifying and contacting potential job candidates.

  • Data Enrichment: Updating and enhancing existing contact databases with accurate information.

  • Customer Relationship Management: Integrating with CRM systems to keep contact information current.

Who Are Their Best Customers?

Lusha serves a wide range of customers across various industries. Notable customers include:

  • Gong: A sales technology platform that used Lusha to generate millions in new sales opportunities.

  • Anaplan: A financial planning software company that significantly grew its pipeline through personalized marketing campaigns.

  • PerformLine: A compliance management company that boosted new customer demos and opportunities by reactivating older leads.

What Makes Lusha Different?

Lusha stands out by offering a global database of over 150 million business profiles, powered by AI, to connect users with key decision-makers instantly. Their platform provides accurate data, AI-powered recommendations, and seamless integrations, making it easier for sales, marketing, and recruitment teams to find and connect with prospects. Learn more

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