Name: Mobly's ROI Calculator
Uploaded: 2024-07-08T23:02:09.000Z
Duration: 6 min 15 s
Description: Event marketing platform that uses a mobile app.

mobly company logo.png

Mobly

Paid

It takes the average organization 11 days from the time a badge is scanned to get a workable lead into the hands of the appropriate reps. Buyer interest wanes by the minute, and reps know this. They don't care to work old show leads nearly 2 weeks after the fact. ROI from in person events remains low and incredibly hard to measure. 

Introducing Mobly, an event-agnostic lead capture app. Just snap a picture of a badge or business card, and we'll convert to text, enrich it to create a fully-workable lead, and sync it with your CRM in seconds! No card? No problem! Just type in a name and company, and we'll do the rest!

Sick of a new app for every event? As soon as the show ends, just export your scans from their app and import to Mobly. All of your in person leads are kept in the same place. All enriched with current contact info and social profiles. All sync'd with your CRM!

Mobly's ROI Calculator

In this video, Zach from Mobili shows a new calculator that helps businesses see the real value of using Mobili. The calculator is easy to use and clearly shows savings and benefits without confusing math. By entering your own numbers, you can see how Mobili saves money on renting badge scanners and prevents losing potential customers through better data capture. It also saves time by improving event meeting efficiency. Overall, it makes following up with leads faster and increases revenue. You can try it yourself at getmobli.com and discover how it could benefit your company too.

Zach introduces a new ROI calculator designed by the Mobili team to help businesses understand the value of their investments and make transparent financial decisions.

Introduction to the New ROI Calculator

The calculator provides clear calculations, allowing users to input their data to understand cost savings and ROI. Zach sets up a company example to demonstrate its functionality.

Calculator Features and Setup

Zach demonstrates how the Mobili contract can save on costs associated with events and badge scanner rentals, contributing to substantial savings.

Cost and Savings Analysis

The calculator addresses issues with data loss from events due to imperfect data capture methods and how Mobili can recapture lost leads.

Data Capture Efficiency

Explains how Mobili reduces costs associated with data enrichment and saves time by improving pre-event preparation processes.

Data Enrichment and Time Savings

Estimates potential revenue increase by improving lead follow-up times and conversion rates, showcasing a significant improvement with Mobili.

Revenue Increase Estimation

Encourages users to explore the calculator with their numbers, promising impressive ROIs. Provides a direct link to access the tool.

Conclusion and Call to Action

Mobly - Lead Retrieval App

In the video, you'll learn about Mobily, a helpful app for event marketers. Mobily makes it easy to collect and organize leads at events without needing expensive scanners or QR codes. You can simply take a photo of a person's badge, and the app records their info, like phone number and social media. 

You can also add notes using your voice and keep everything in one place for your events. Mobily connects with your CRM, so all your contacts and activities are updated automatically. Whether you're at a busy booth or managing a team, Mobily simplifies lead tracking and saves you time.

Zach introduces himself and the purpose of the demo, highlighting new features from Mobily aimed at revolutionizing event marketing.

Introduction and Purpose

Discusses Mobily's goal to enhance event marketing with an event-agnostic lead retrieval app.

Mobily's Solution to Event Marketing

Zach shares his screen to demonstrate the app, explaining the personal and shared lists, and how to organize events.

App Overview and Lists

Shows how to add new leads with options to search, scan, and use OCR for lead retrieval, emphasizing cost savings and versatility.

Adding and Retrieving Leads

Describes how Mobily enriches data fields and allows for custom survey questions and tags, integrating easily with CRMs.

Data Enrichment and Customization

Introduces the new save button to enhance user confidence, and demonstrates adding leads again.

New Features and User Experience

Explores managing existing leads, merging contacts, and engaging with various communication icons.

Lead Management and Engagement

Explains how Mobily integrates with CRMs and offers manual CSV export options for users without integration.

CRM Integration and Exports

Wraps up the demo by summarizing Mobily's offerings and expressing hope that the demo was useful.

Conclusion

Event agnostic lead capture, enrichment and engagement Mobile App.

 Event Marketers, Marketing Operations, Sales

Companies use Mobly to:
- **Accelerate Lead Response**: Reduce the time to follow up with leads from days to minutes. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))
- **Improve Data Accuracy**: Enrich lead information for more effective sales and marketing efforts. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))
- **Streamline Event Processes**: Eliminate the need for manual data entry and expensive event-specific scanners. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))

use_cases

Mobly is a software company that helps businesses quickly collect and manage contact information from events like trade shows and conferences. Their mobile app allows users to scan badges or business cards, automatically enrich the data with additional details, and sync it with customer relationship management (CRM) systems for immediate follow-up. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))

company_summary

While specific customer stories aren't publicly detailed, Mobly has gained nearly 40 customers over the past year, including enterprises. ([getmobly.com](https://www.getmobly.com/post/mobly-secures-2-5-million-seed-round-to-transform-lead-capture-and-qualification-in-b2b?utm_source=openai))

best_customers

Mobly stands out by offering a mobile-first, event-agnostic solution that integrates seamlessly with existing CRM systems, enabling businesses to capture and process leads more efficiently than traditional methods. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))

company_uniqueness

Mobly is designed for businesses of various sizes, from small companies to large enterprises. It's especially useful for:
- Field Marketing Teams
- Demand Generation Teams
- Sales Teams
- Revenue Operations Teams
Industries that benefit from Mobly include technology, healthcare, finance, and manufacturing. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))

company_icp

Mobly operates on an annual subscription model based on the number of events clients host. For specific pricing details, it's best to contact Mobly directly through their website. ([axios.com](https://www.axios.com/2025/01/23/mobly-event-marketing-lead-capture?utm_source=openai))

price_estimate

For detailed legal information, including their Privacy Policy and Terms of Service, please visit Mobly's official website. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))

legal_info

- **Lead Capture**: Scan badges or business cards using AI-powered optical character recognition (OCR) to quickly collect contact information. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))
- **Data Enrichment**: Automatically add additional details like company data and social media profiles to leads. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))
- **CRM Integration**: Sync lead information with CRM and marketing automation platforms in near real-time. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))
- **Event-Agnostic**: Use the app at any event without relying on event-specific scanners. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))
- **Mobile Accessibility**: Available on both Apple iOS and Google Android devices. ([getmobly.com](https://www.getmobly.com/press-release?utm_source=openai))

Mobly's ROI Calculator

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