Name: Influ2 - Show ads
Uploaded: 2024-10-15T08:59:49.000Z
Duration: 6 min 31 s
Description: Influ2 is a person-based advertising platform that helps you sell by targeting specific decision-makers.

influ2 Company Logo.png

Influ2

Influ2 is a comprehensive B2B revenue marketing engine that enables businesses to run person-based ads in sync with sales efforts. Companies use Influ2 to target specific decision-makers within their buying groups across major social and display networks, track contact-level intent, and measure marketing influence on pipeline and revenue. By aligning marketing and sales teams around crucial metrics and facilitating ongoing collaboration, Influ2 helps businesses maximize engagement, increase conversions, and drive revenue growth throughout the entire buyer journey.

Influ2 - Show ads

In this video, Toby shows how Influent2 helps sales teams reach the right people. You upload your contact names and companies to Influent2. The platform builds a simple profile for each person and shows them video ads when they’re online. You can see who watched, how long, and who is most interested. This helps you focus on the hottest leads. Influent2 saves time and boosts your sales success.

Toby Purnell introduces the difficulty of reaching dream customers and mentions a solution called Influtu.

Introduction and Challenges

Overview of person-based marketing versus account-based marketing and why it’s the next evolution for targeted outreach.

Understanding Person-Based Marketing

Discussion of old-school methods like phone calls, email, and LinkedIn, and why they often fail to reach the right people effectively.

Limitations of Traditional Outreach

Highlighting the challenge of wasting time finding out who is actually interested and when the best moment to reach them is.

The Time and Interest Problem

Explains how to import minimal contact data into Influent2 and let its algorithm build a digital footprint of each target.

Uploading Contacts and Building Footprints

How Influent2 detects when contacts are online (e.g., on social media) and serves tailored ads directly to them.

Real-Time Ad Targeting

Using the Influent2 dashboard to monitor who views ads, how long they engage, and building behavioral scores to prioritize leads.

Tracking Engagement and Scoring

Leveraging engagement insights to focus sales efforts on the most interested contacts, leading to significantly higher conversion rates.

Prioritize Outreach and Boost Conversions

They show ads to important people who make buying decisions.

 Global, with a focus on North America and Europe

 Software, Information Technology, Marketing and Advertising, Financial Services

 CMO, Demand Generation Manager, Digital Marketing Manager, Sales Director, Revenue Operations Lead

Influ2 is designed for businesses of various sizes, from mid-sized companies to large enterprises. It's especially useful for:

- **Sales Teams** looking to connect with key decision-makers.
- **Marketing Teams** aiming to align their efforts with sales.
- **Customer Success Teams** wanting to engage existing clients.

Typical company sizes range from 50 to over 5,000 employees, across industries like technology, finance, and healthcare. ([influ2.com](https://www.influ2.com/?utm_source=openai))

company_icp

Influ2's pricing is based on the number of people targeted. They combine the platform and ad fees into one flat price. For specific pricing details, you can contact Influ2 directly. ([g2.com](https://www.g2.com/products/influ2/pricing?utm_source=openai))

price_estimate

For more information, you can visit Influ2's website: ([influ2.com](https://www.influ2.com/?utm_source=openai))

legal_info

Influ2 works well with companies across many industries. Some notable customers include:

- **NVIDIA**: A technology company that used Influ2 to accelerate their journey to creating sales opportunities. ([influ2.com](https://www.influ2.com/?utm_source=openai))
- **ProfitWell**: A company that increased their enterprise deals won by 111% using Influ2. ([influ2.com](https://www.influ2.com/?utm_source=openai))
- **One Door**: Achieved a 21% increase in demo year-over-year with Influ2's contact-level advertising. ([influ2.com](https://www.influ2.com/?utm_source=openai))

best_customers

- **Contact-Level Advertising**: Show ads to specific decision-makers, ensuring your message reaches the right people. ([influ2.com](https://www.influ2.com/?utm_source=openai))
- **Sales and Marketing Alignment**: Helps marketing and sales teams work together by targeting the same individuals and sharing insights. ([influ2.com](https://www.influ2.com/?utm_source=openai))
- **Revenue Impact Tracking**: Measure how ads contribute to sales, from the first interaction to a closed deal. ([influ2.com](https://www.influ2.com/?utm_source=openai))
- **Privacy-First Technology**: Uses first-party data without relying on cookies, ensuring compliance with privacy laws. ([influ2.com](https://www.influ2.com/?utm_source=openai))
- **Multi-Platform Support**: Deliver ads across platforms like LinkedIn, Facebook, Instagram, Google, Bing, and Amazon. ([influ2.com](https://www.influ2.com/?utm_source=openai))

features

Companies use Influ2 for:

- **Sales Prospecting**: Reaching out to potential clients by showing them targeted ads.
- **Account-Based Marketing (ABM)**: Focusing marketing efforts on specific companies and their decision-makers.
- **Customer Engagement**: Keeping in touch with existing clients by showing them relevant ads.

For example, NVIDIA used Influ2 to speed up their journey to creating sales opportunities. ([influ2.com](https://www.influ2.com/?utm_source=openai))

use_cases

Influ2 stands out by allowing businesses to show ads directly to specific decision-makers, rather than broad audiences. This approach ensures that marketing efforts are more effective and measurable, aligning closely with sales goals. ([influ2.com](https://www.influ2.com/?utm_source=openai))

company_uniqueness

Influ2 is a company that helps businesses show ads to specific people who make decisions, making it easier for sales teams to talk to the right customers. ([influ2.com](https://www.influ2.com/?utm_source=openai))

Influ2 - Show ads

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