Name: 6sense Demo - Revenue AI for Marketing
Uploaded: 2024-05-13T20:22:15.000Z
Duration: 11 min 14 s
Description: 6sense arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue.

6sense company logo.png

6sense

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6sense Demo - Revenue AI for Marketing

This video shows how 6Sense Revenue AI for Marketing helps teams find and reach the right customers. It walks through a real campaign that raised awareness for contact data for sales. You will learn how to:
• Gather and match website, CRM, and intent data
• Use AI to spot accounts ready to buy
• Build account lists, fill contact gaps, and run ads on LinkedIn, Facebook, and Google
• Share insights with sales and track engagement and results

6Sense solves the problem of wasted marketing spend by focusing on accounts most likely to buy.

Welcome to an overview of 6Sense Revenue AI for Marketing and a demo of how it helps marketers generate high-quality pipeline with data-driven insights and recommended actions.

Introduction to 6Sense Revenue AI

Explore the main dashboard and learn how 6Sense gathers first-party website activity, historical marketing and sales data, and third-party intent signals to build a complete picture of buyer behavior.

Dashboard & Data Collection

See how 6Sense uses AI and machine learning—especially its buying stage model—to classify accounts daily and guide marketing in awareness and consideration, and sales in decision and purchase stages.

AI Models & Buying Stage Insights

Understand our five-step, account-based go-to-market motion: select the best accounts, know about them, engage the right way, collaborate with sales, and track real results.

Account-Based Marketing Framework

Use 6Sense’s segmentation engine to target ideal customer profiles—accounts using competitor technology, in your ICP, in your CRM but excluding current customers—for focused outreach.

Step 1: Selecting the Best Accounts

Review account insights: buying stages, contact engagement, open opportunities, and contact coverage. If gaps exist, set up orchestrations to automatically acquire new contacts.

Step 2: Knowing Your Accounts

Leverage the “Take Action” menu to sync audiences to ad platforms, launch advertising campaigns, personalize your website, send emails, gift prospects, or push orchestrations to marketing and sales tools.

Step 3: Engaging the Right Way

See a native video and display ad campaign built within 6Sense: set dates, budget, CPMs, targeting options (personas, device, country, language) and upload creative in a self-service workflow.

Ad Campaign Example

Share engagement data with sellers via the sales interface. Track form fills, email opens, webinar attendance, site visits, ad interactions, and sales activities so outreach is timely and relevant.

Step 4: Collaborating with Sales

Monitor campaign analytics—spend, reach, impressions, clicks, view-through rate, influenced form fills—and measure lift in account engagement and pipeline impact with segment performance reports.

Step 5: Tracking Campaign Performance

Arm your revenue team with the data and visibility to close revenue.

6sense is a company that helps businesses predict which customers are most likely to buy their products. They use artificial intelligence (AI) and machine learning to analyze data and provide insights, enabling sales and marketing teams to focus on the right customers at the right time. ([forbes.com](https://www.forbes.com/companies/6sense/?utm_source=openai))

company_summary

6sense is designed for businesses of various sizes, typically ranging from mid-sized companies to large enterprises. Common users include:

- **Sales Managers**
- **Marketing Directors**
- **Business Development Representatives**
- **Account Executives**
- **Revenue Operations Managers**

Industries that benefit from 6sense include:

- **Technology**
- **Finance**
- **Healthcare**
- **Manufacturing**
- **Education**

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6sense offers various pricing plans based on the features and services a company needs. For specific pricing details, it's best to contact 6sense directly through their website.

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For detailed legal information, you can visit 6sense's Privacy Policy and Terms of Service pages on their website.

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6sense stands out by using AI and machine learning to analyze vast amounts of data, helping businesses predict customer behavior and focus their sales and marketing efforts effectively. Their platform integrates seamlessly with existing tools, providing a comprehensive solution for revenue growth. ([forbes.com](https://www.forbes.com/companies/6sense/?utm_source=openai))

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Companies use 6sense in various ways:

- **Sales Prospecting**: Identifying potential customers who are ready to buy.
- **Marketing Campaigns**: Creating personalized marketing messages based on customer data.
- **Account-Based Marketing (ABM)**: Focusing marketing efforts on specific high-value accounts.
- **Customer Retention**: Understanding customer needs to improve satisfaction and loyalty.
- **Revenue Forecasting**: Predicting future sales to plan business strategies.

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6sense offers several key features:

- **Predictive Analytics**: Uses AI to forecast which customers are likely to make a purchase.
- **Account Identification**: Identifies anonymous website visitors and matches them to potential customer accounts.
- **Personalized Campaigns**: Helps create targeted marketing campaigns based on customer behavior.
- **Sales Intelligence**: Provides insights to sales teams about customer interests and readiness to buy.
- **Integration Capabilities**: Works seamlessly with tools like Salesforce and LinkedIn to enhance sales and marketing efforts.

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Notable customers of 6sense include:

- **Cisco**: Utilized 6sense to identify potential customers earlier in their buying journey.
- **NetApp**: Leveraged 6sense's predictive analytics to enhance sales and marketing strategies.
- **Pure Storage**: Used 6sense to gain insights into customer behavior and improve sales outcomes.

6sense Demo - Revenue AI for Marketing

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