Wiza

Wiza is a B2B lead generation platform that bridges the gap between LinkedIn prospecting and actual outreach. Think of it as your backstage pass to LinkedIn's professional database, especially when paired with Sales Navigator.

The platform gives you access to a constantly updated database of B2B contacts. This isn't just basic email addresses—we're talking verified work and personal emails, phone numbers, current employer details, job titles, and educational background. Everything you need to know before making that first contact.

Key highlights:

• User Base: More than 50,000 companies use Wiza according to their introduction video
• Core Function: Extracts and verifies contact information from LinkedIn profiles
• Main Benefit: Bridges the gap between LinkedIn prospecting and actual outreach
• Main Integration: Seamless connection with LinkedIn Sales Navigator
• Capacity: Can process up to 2,500 leads at once

What makes Wiza stand out is its search capabilities. You can zero in on prospects using specific parameters like job title, seniority level, location, company size, and industry. This precision targeting helps you focus only on the most promising leads.

The LinkedIn integration—especially with Sales Navigator—is where Wiza really shines. Run a search in Sales Navigator, click a button, and boom—verified contact information appears. No more copying and pasting between platforms or wasting time on manual lookups.

Wiza offers several pricing tiers to fit different needs:

• Free ($0): Get 20 email credits and 5 phone credits monthly—perfect for occasional prospecting.
• Micro ($30): A step up from free, offering more credits for small or occasional users.
• Starter ($49-$50): Great for individual users or growing teams needing expanded credits.
• Pro ($50): Built for growing sales teams with higher quotas and Salesforce/Outreach integrations.
• Growth ($100): Designed for larger teams needing maximum credits and premium support.
• Unlimited (Custom): For enterprises and high-volume users with negotiable features and top-tier support.

You'll get a 20% discount if you pay annually, and Wiza offers a free trial with 20 email credits so you can test the waters.

User opinions on Wiza's value are mixed. Many appreciate how easy it is to use. As one G2 reviewer said, "Easy to use and of setup." The freemium starting point works well for small businesses and freelancers looking to expand their prospecting.

That said, some users worry about the cost-benefit ratio, especially for light users. Credits can disappear quickly if you only prospect occasionally, making Wiza feel expensive compared to alternatives or manual methods.

Customer support gets mixed reviews too. Pre-sale support typically earns praise, but some users struggle with post-sale help, particularly around subscription management and auto-renewals. One user complained, "They will put sales and profit above customer service. They are your best friends before signing the contract, once you do... automatic renewals and you won't hear from them unless they want more money—0 support otherwise."

Despite these concerns, many users find value in Wiza's integration capabilities and time savings. Startups report success using the Micro or Pro plans to bootstrap their outbound efforts, while larger companies use custom plans for bulk data extraction and CRM integration.

In summary, Wiza's value depends on your prospecting volume. High-volume users who take full advantage of the features and integrations typically find it worth the investment. For occasional users or smaller teams, you'll want to carefully consider your credit usage and alternatives.

Wiza transforms lead generation for sales teams in several key ways:

Time Savings

Wiza dramatically cuts the time spent on research. By automating contact information extraction from LinkedIn profiles, sales pros can focus on selling instead of searching.

The platform's seamless connection with LinkedIn Sales Navigator creates a smooth workflow from prospecting to outreach. One user put it simply: "Wiza makes lead scraping from LinkedIn Sales Navigator incredibly easy and efficient." This integration means no disruption between finding prospects and reaching out to them.

Improved Email Campaign Results

Your email campaigns get better results too. Wiza's verification algorithms ensure email addresses are current and valid, reducing bounces and protecting your sender reputation. One digital marketing agency saw a 30% drop in email bounce rates after adding Wiza to their toolkit.

Comprehensive Contact Information

Unlike tools that only find emails, Wiza gives you the full picture:

• Work, personal, and generic email addresses
• Cell, direct, and work phone numbers
• Rich profile data including job title, seniority level, location, education, and company details

This comprehensive information lets you create detailed prospect profiles for highly targeted, personalized outreach.

Data Enrichment

The platform's data enrichment adds even more value. By supplementing basic contact info with additional data points, Wiza enables better targeting and personalization, leading to higher engagement and conversion rates.

Streamlined Workflow

Wiza also streamlines your workflow with easy exports and CRM integration. Export lead lists to CSV files or sync directly with major CRM platforms like Salesforce, HubSpot, and Pipedrive. This eliminates manual data entry, saving time and reducing errors. As one reviewer mentioned, "They also have the ability to export leads directly to CRM tools which is a feature that helps me with productivity."

For teams that live and breathe LinkedIn prospecting, Wiza's specialized focus delivers unmatched benefits, especially for B2B sales targeting mid-market and enterprise prospects.

In short, Wiza streamlines lead generation, improves data quality, and boosts sales efficiency. By handling the tedious tasks and providing verified, comprehensive contact information, it frees sales teams to do what they do best—building relationships and closing deals.

Wiza packs several powerful features that make lead generation smoother and faster, especially for LinkedIn users. Here's what sets it apart:

LinkedIn Sales Navigator Integration

The standout feature is Wiza's seamless connection with LinkedIn Sales Navigator. You'll notice a purple "Export with Wiza" button on your Sales Navigator search results. One click extracts comprehensive profile data including:

• LinkedIn profile links
• Job titles
• Company information
• Professional details

This turns your Sales Navigator searches into ready-to-use lead lists instantly, keeping your workflow smooth between finding prospects and reaching out.

Email Verification

Wiza doesn't just pull data—it makes sure it's good data. The platform:

• Labels emails as either "valid" or "risky"
• Checks addresses for validity before you reach out
• Cuts down bounce rates and improves email deliverability

A G2 reviewer highlighted this efficiency: "Wiza makes lead scraping from LinkedIn Sales Navigator incredibly easy and efficient. They also have the ability to export leads directly to CRM tools which is a feature that helps me with productivity."

Bulk Prospecting

Need to build big lead lists fast? Wiza has you covered:

• Extract up to 2,500 contacts in one operation
• Save hours compared to manual methods
• Process large datasets by breaking searches into manageable chunks (a smart way to work around LinkedIn's limits)

This feature is gold for sales teams scaling their outreach efforts.

Advanced Search and Filtering

Wiza helps you find exactly who you're looking for:

• Filter prospects by job title, seniority level, location, company size, and industry
• Create and save searches as lists for later use
• Access a vast, constantly updated B2B contact database

These filtering options ensure you're targeting the most promising prospects for your specific needs.

Wiza connects seamlessly with your existing tools, creating a smooth workflow from finding prospects to making contact. Let's look at how Wiza fits into your tech stack.

CRM Integrations

Wiza works directly with popular CRM systems including:

• Salesforce
• HubSpot
• Pipedrive
• Copper
• Salesloft

This integration lets you sync your extracted lead data straight into your CRM without typing it all in manually. Find prospects in LinkedIn Sales Navigator, extract their details with Wiza, and automatically populate your Salesforce or HubSpot database with verified contact information—saving time and reducing errors.

Export Options

Prefer to handle your lead data differently? Wiza offers flexible export options:

1. CSV Export: Download your lead information as CSV files for easy import into spreadsheets or other marketing tools.
2. Direct CRM Sync: As mentioned above, Wiza can send extracted leads directly into your CRM system.

These options ensure you can easily fit Wiza's data into your existing workflows, no matter what tools you use.

Zapier Connection

For platforms without direct Wiza integration, Zapier opens up possibilities. Connect Wiza with hundreds of other apps and automate your workflow. For example, set up a Zap to automatically add new Wiza leads to your email marketing platform or project management tool.

Chrome Extension Functionality

The Chrome extension is the backbone of Wiza's integration system. It bridges LinkedIn Sales Navigator and Wiza's lead generation capabilities. With the extension installed, you'll see an "Export with Wiza" button on LinkedIn search result pages, letting you extract contact information with one click.

This streamlines your prospecting by eliminating platform-switching. You move seamlessly from finding potential leads on LinkedIn to having their verified contact information ready for outreach.

Wiza, like other lead generation tools, handles sensitive business information. While specific details about Wiza's security measures aren't readily available in research materials, users should expect certain standard safeguards.

Best practices for lead generation tools typically include:

• Encryption of data in transit and at rest
• Regular security audits and penetration testing
• Compliance with data protection regulations like GDPR for European users
• Clear data retention and deletion policies

Since Wiza integrates with LinkedIn, it must follow LinkedIn's platform policies, which include strict guidelines on data usage and privacy.

If you work in an industry with strong data protection requirements, ask Wiza directly about:

• Data storage locations and methods
• Employee access controls
• Certifications or compliance audits (e.g., SOC 2, ISO 27001)
• How they handle data subject rights under GDPR or similar regulations

Given the sensitive nature of contact information and potential for large-scale data processing, conduct your own risk assessment to ensure Wiza's security measures match your internal policies and industry standards.

Remember that while Wiza provides the tools for lead generation, you're responsible for using this data ethically and legally. Always make sure your use of any lead generation tool aligns with data protection regulations and respects individual privacy rights.

Wiza offers various support options, but user experiences with their customer service vary quite a bit.

Pre-Sale Support

Pre-sale support from Wiza typically gets high marks. Sales representatives respond quickly to questions before purchase, helping potential customers fully understand the product and its features.

Post-Sale Support

Post-sale support, however, seems to be a different story. Some users struggle to reach customer service after subscribing. This contrast between pre-sale and post-sale support frustrates some customers.

Subscription Management

Subscription management issues crop up in user feedback too. Some report problems with auto-renewals and difficulties canceling or changing subscriptions. One G2 reviewer complained, "They will put sales and profit above customer service. They are your best friends before signing the contract, once you do... automatic renewals and you won't hear from them unless they want more money—0 support otherwise."

Educational Resources

Wiza does provide educational resources to help users maximize the platform, though specific details about these resources are limited in available research.

Customer support experiences vary widely between users and may have changed over time. Before deciding on Wiza, it's worth asking directly about current support options and policies.

Given how crucial good customer support is for tools that impact sales and marketing operations, this area presents an opportunity for Wiza to improve the user experience and stand out in the competitive lead generation market.

Wiza offers several standout advantages for lead generation and sales prospecting:

• LinkedIn Integration Excellence: Wiza works perfectly with LinkedIn Sales Navigator, letting you extract contact information with a single click. This smooth integration bridges prospecting and outreach, saving sales teams valuable time. One user said, "Wiza makes lead scraping from LinkedIn Sales Navigator incredibly easy and efficient."
• Data Quality and Verification: The platform's advanced algorithms ensure email addresses are current and valid. Wiza verifies contacts in real-time, improving data quality and reducing bounce rates. A user noted, "The speed of data retrieval is impressive. It allows for quick decision-making and efficient follow-ups, which is vital in our fast-paced environment."
• Comprehensive Contact Information: Unlike tools that only find emails, Wiza provides work, personal, and generic email addresses, phone numbers, and enhanced profile data like job title, location, and company information. This comprehensive approach helps sales teams build detailed prospect profiles.
• Seamless Export and CRM Integration: Wiza offers direct export to CSV files and integrates with major CRM platforms like Salesforce, HubSpot, and Pipedrive. This boosts productivity by allowing users to sync lead lists directly to their CRM without manual data entry.
• Time Efficiency: Multiple reviews highlight how Wiza saves time for sales professionals. One user stated, "Wiza makes lead generation incredibly efficient... the ability to export verified emails in bulk saves tons of time." The tool quickly generates large lead lists that would take hours to create manually—a huge advantage for busy sales teams.

By combining these features, Wiza becomes a powerful ally for sales teams, particularly those who rely heavily on LinkedIn for lead generation. The focus on data accuracy, comprehensive information, and workflow integration makes it especially valuable for B2B sales organizations targeting mid-market and enterprise prospects.

Wiza has its drawbacks that prospective users should consider:

1. Pricing Concerns: Smaller teams and startups often find Wiza's cost structure challenging. A G2 reviewer noted, "The cost can be a bit steep, especially for smaller teams or startups." Many users wish for more flexible pricing options to make the tool accessible to more organizations.
2. Feature Limitations: Compared to more comprehensive platforms like ZoomInfo, Wiza lacks some advanced features. ZoomInfo offers a larger proprietary database beyond LinkedIn, more extensive company intelligence, and advanced intent signals. Users needing these additional functionalities might find Wiza somewhat limited.
3. LinkedIn Dependency: Wiza's strong LinkedIn integration can also be a limitation. Organizations using multiple prospecting channels may find the tool too LinkedIn-focused. Changes to LinkedIn's platform or policies could potentially affect Wiza's functionality. Users without LinkedIn Sales Navigator subscriptions can't access Wiza's full capabilities.
4. Data Accuracy Concerns: While Wiza generally gets good marks for data quality, no email verification tool is perfect. Some users caution that a small percentage of emails may still be inaccurate, especially if domains use aggressive anti-verification measures.
5. Customer Support Issues: Some users report challenges with customer support, particularly regarding subscription management and post-sale assistance. A contrast exists between pre-sale support (described as very responsive) and post-sale support (which some users find lacking).

Despite these drawbacks, many users still find Wiza valuable for its core functionality, especially those who rely heavily on LinkedIn for prospecting. Weigh these limitations against Wiza's strengths based on your specific needs and prospecting strategies.