Lantern Alternatives

Lantern is an AI-powered platform designed to help sales and marketing teams close more deals by unifying data, automating workflows, and identifying valuable customer insights. But it’s not the only solution available.

The right software can make a big difference in streamlining operations and improving sales performance. If you’re considering alternatives, comparing features, integrations, and pricing is key to finding the best fit.

That’s where Dimmo can help. Its AI-driven platform provides in-depth software evaluations, making it easier to assess different tools and choose the right one for your business.

Before making a decision, let’s explore some of the best alternatives to Lantern and what they bring to the table.

Lantern is a modern AI-powered revenue platform built to help sales and marketing teams work smarter and close more deals. It focuses on improving how businesses manage their sales pipeline by highlighting key signals from both current customers and potential prospects.

At its core, Lantern pulls in data from more than 30 tools commonly used by your target accounts. It then analyzes that data to uncover changes that matter—like when a decision-maker switches companies or when a target account shows signs of buying intent.

Here’s what Lantern helps teams do:

• Track important shifts like job changes or new engagements within key accounts
• Unify data across multiple platforms to deliver a single, actionable view
• Automate workflows so insights move directly into your team’s processes
• Support pipeline growth by focusing on real-time buying signals

With Lantern, teams can act faster, personalize outreach, and build a healthier, more strategic pipeline.

Lantern is a strong platform, but it might not be the perfect fit for every team. Depending on your goals, budget, or existing systems, exploring other options could lead to a better match.

Some businesses might find Lantern’s features more advanced than what they currently need, while others may be looking for a tool that’s easier to implement or more cost-effective.

Here are a few common reasons teams explore alternatives:

• Complex setup or integration – Some users may find Lantern’s connection with multiple tools requires more time and effort than expected.
• Pricing concerns – For smaller teams or growing businesses, the cost may not align with available budgets.
• Feature overlap – If your team already uses several platforms, Lantern’s functionality might duplicate what you have.
• Specific needs – Some companies may want deeper content capabilities, SEO tools, or a more focused software comparison process.

In short, the decision to look beyond Lantern often comes down to finding a better fit for your workflow, goals, and growth stage.

Not every platform works the same for every team. While Lantern offers solid features like workflow automation and customer signal tracking, it might not check every box for your specific needs. Exploring alternatives gives you the chance to find a tool that’s better aligned with your processes, goals, and growth plans.

Below are key factors to keep in mind when evaluating other platforms.

A strong alternative should fit easily into your existing systems without major disruptions. Look for platforms that connect smoothly with your CRM, email tools, marketing automation software, and data sources. The goal is to reduce manual work and make sure all insights flow into the tools your team already uses daily.

One of Lantern’s core strengths is identifying customer and prospect activity—like job changes or engagement triggers. Any alternative should offer real-time alerts and insights that help your team respond faster. Make sure the tool can capture meaningful data points and provide updates as they happen.

Automation is a big deal in sales and marketing. The right platform should not only automate routine tasks but also let you customize how and when that automation happens. From routing leads to triggering follow-ups, look for flexibility in setting up workflows that match your process.

A powerful tool isn't helpful if it’s hard to use. Pay attention to how intuitive the interface is and how quickly your team can get started. Some platforms offer step-by-step onboarding, in-app guidance, or dedicated support teams to help with implementation and training.

Pricing can vary widely between platforms. Some alternatives may offer more budget-friendly plans or flexible pricing based on team size. Also, think long-term: can the platform grow with your business as your team and goals evolve?

If you're also looking to strengthen your product pages or drive more traffic, consider tools that offer content creation, SEO support, or analytics. These add-ons can help you do more with one platform—especially if your team wears multiple hats.

Evaluating software is all about balance—finding the tool that offers what you need today, and the flexibility to support tomorrow’s growth.

There are several platforms that offer similar or complementary features to Lantern, especially for teams focused on sales intelligence, revenue operations, and data-driven decision-making. Below are some of the top alternatives to consider this year.

6sense is a robust revenue intelligence platform that helps B2B teams prioritize accounts, engage buyers more effectively, and shorten sales cycles. It uses AI to analyze intent signals and buyer behavior across multiple channels, allowing sales and marketing teams to focus on the accounts that are most likely to convert. The platform also provides insights into anonymous buying activity and supports coordinated outreach across teams.

• AI-driven predictive analytics to identify high-intent accounts
• Account-based marketing tools for personalized engagement
• Integration with major CRMs and marketing automation platforms
• Multi-channel tracking to monitor buyer activity and touchpoints
• Data enrichment to improve lead quality and segmentation

• Helps teams prioritize leads based on real-time behavior
• Offers deep insights into account activity, even before buyers identify themselves
• Strong support for account-based sales and marketing strategies
• Smooth integration with existing sales and marketing tools

• May require a learning curve for new users
• Pricing can be high for smaller teams or startups
• Best suited for companies already practicing account-based strategies

Demandbase is an account-based marketing and sales platform built to help B2B companies identify, target, and engage the right accounts at the right time. It combines intent data, firmographics, and engagement insights to fuel smarter campaigns and personalized outreach. With strong data integration and AI-powered recommendations, Demandbase gives teams the tools to align go-to-market strategies across sales and marketing.

• Real-time intent tracking to pinpoint active buyers
• Account identification for anonymous website traffic
• AI-based account prioritization and segmentation
• Personalization tools for ads, website content, and email campaigns
• Integration with popular CRM and marketing platforms

• Helps surface hidden buyer intent across the web
• Strong support for personalized marketing at scale
• Aligns sales and marketing teams around shared target accounts
• Offers detailed analytics for performance tracking

• Some advanced features may require configuration support
• Interface can be complex for first-time users
• Higher-tier pricing may not be ideal for smaller businesses

ZoomInfo is a go-to-market platform designed to give sales, marketing, and recruitment teams access to accurate B2B contact and company data. It helps users identify potential leads, track buyer intent, and engage with decision-makers more effectively. With built-in tools for pipeline generation, sales automation, and data enrichment, ZoomInfo offers a well-rounded solution for teams looking to drive growth through data-backed outreach.

• Extensive B2B contact and company database
• Intent data to identify interested prospects
• Workflow automation for lead nurturing and outreach
• Integration with CRMs and sales engagement tools
• Data enrichment to improve record accuracy and targeting

• Offers one of the most comprehensive databases in the industry
• Helps teams uncover buyer intent and engage earlier in the funnel
• Supports automation and streamlined lead management
• Easy integration with popular sales and marketing platforms

• Can be costly for small or early-stage companies
• Some data may require manual validation for accuracy
• Full value often depends on how well it's integrated into workflows

HubSpot is a comprehensive CRM platform that offers a wide range of tools for sales, marketing, and customer service teams. Known for its user-friendly interface and strong integration capabilities, HubSpot helps businesses manage leads, track customer interactions, and automate workflows. The platform’s focus on inbound marketing makes it a solid choice for companies looking to grow their customer base through content and personalized outreach.

• CRM to track and manage contacts, deals, and tasks
• Email marketing and automation tools for lead nurturing
• In-depth analytics and reporting to measure campaign performance
• Marketing automation for seamless workflows and customer journeys
• Integration with a variety of third-party tools and apps

• Easy-to-use interface with little learning curve
• Strong support for inbound marketing strategies
• Centralized platform for managing customer relationships and sales activities
• Offers both free and affordable premium plans

• Limited advanced features on the free plan
• Customization options can be restrictive without higher-tier plans
• May require third-party integrations for more specialized needs

Mailchimp is a widely used email marketing platform known for its easy-to-use tools that help businesses manage campaigns, engage their audience, and track performance. While it started as an email marketing service, it has expanded its features to include automation, customer segmentation, and reporting tools, making it a strong choice for businesses looking to boost communication with prospects and customers.

• Email marketing tools for campaign creation and distribution
• Advanced automation for lead nurturing and follow-up sequences
• Detailed reporting and analytics for campaign performance
• Customizable templates for email design and content creation
• Integration with various e-commerce platforms and CRMs

• User-friendly interface suitable for both beginners and advanced users
• Cost-effective, with a solid free plan for small businesses
• Strong segmentation tools for more targeted marketing
• Includes e-commerce and social media integrations

• Limited CRM features compared to full-fledged sales platforms
• Advanced features may be locked behind higher-tier pricing
• Reporting can be basic for more complex campaign analysis

1. How do I determine if an alternative to Lantern is right for my business?

When evaluating alternatives, consider your team’s specific needs, such as the need for real-time data insights, integration with your existing software, and the ability to automate workflows. Test out different platforms to see which one aligns best with your sales and marketing goals.

2. Can I integrate these alternatives with my existing CRM system?

Yes, most of the Lantern alternatives listed, including 6sense, Demandbase, ZoomInfo, HubSpot, and Mailchimp, offer seamless integrations with popular CRM systems like Salesforce, HubSpot CRM, and Microsoft Dynamics to ensure smooth data flow across platforms.

3. Are these alternatives suitable for small businesses?

While some alternatives, like HubSpot and Mailchimp, offer free or lower-cost plans that are great for smaller businesses, others like 6sense and Demandbase are more geared toward larger enterprises. It’s important to assess the pricing structure and scalability of each platform to see if it fits within your budget and growth plans.

4. What kind of customer support is available for these platforms?

Most platforms provide customer support via chat, email, and phone, along with in-depth knowledge bases and community forums. Higher-tier plans often come with additional support, such as dedicated account managers and personalized onboarding.

5. Do these alternatives provide AI-driven insights like Lantern?

Yes, platforms like 6sense and Demandbase use AI to analyze customer behavior and intent, while others like HubSpot offer AI-powered automation tools. These alternatives help you uncover valuable insights that can guide your sales and marketing strategies, similar to Lantern’s capabilities.

Lantern has its strengths, but there are numerous alternatives that might better suit your specific business needs. Each platform, from 6sense to HubSpot, offers unique features that can help enhance your sales and marketing strategies.

Whether you're seeking AI-driven insights, powerful automation, or an easy-to-use interface, the right alternative can help streamline your processes and drive better results. By considering your goals, budget, and desired functionality, you can find a solution that elevates your team’s performance and ensures long-term success.