Best Content Marketing Software

Great content isn’t just about writing — it’s about strategy, visibility, and results. That’s where content marketing software comes in. These tools help you plan, create, and optimize content that drives traffic and builds your brand.

But with so many platforms out there, how do you pick the right one? To help you out, we’ve rounded the top content marketing tools available in 2025.

Also, if you’re evaluating software options, Dimmo can be a helpful resource. It’s an AI-assisted platform designed to help sales professionals and decision-makers assess different tools and make informed purchasing choices. With AI-generated insights and content-focused evaluations, Dimmo simplifies the research process.

Let’s explore some of the best tools available and find the right fit for your needs.

Content marketing software helps businesses create, manage, and distribute different types of content — like articles, videos, graphics, and e-books — across various channels. These tools support every stage of content marketing, from brainstorming ideas and planning to production and performance tracking.

The main goal of content marketing is to engage audiences, build brand awareness, and drive customer loyalty. Content marketing platforms (CMPs) make this easier by offering features like editorial calendars, workflow management, and data-driven insights. They help teams collaborate, stay organized, and align their content efforts with larger business objectives.

CMPs also provide performance analytics, so businesses can see what’s working and refine their strategy. Some platforms even offer extra services like content strategy development or training to help teams get the most out of their tools. By streamlining content creation and distribution, these platforms make it possible to deliver high-quality content at scale.

Content marketing software comes packed with tools designed to simplify and enhance your content strategy. Here’s what to look for:

• Content creation and management: Easily draft, edit, and organize different types of content like blog posts, videos, and graphics.
• Editorial planning: Use content calendars to plan, schedule, and keep track of publishing across multiple channels.
• Workflow automation: Streamline approvals, assignments, and collaboration so your team stays on track and productive.
• SEO tools: Optimize content with keyword suggestions, metadata guidance, and performance insights to improve search rankings.
• Performance analytics: Track how your content performs, measure engagement, and use data to adjust your strategy.
• Content distribution: Share content seamlessly across paid, owned, and earned media channels from one platform.
• Collaboration features: Keep teams aligned with shared workspaces, real-time feedback, and clear task assignments.
• Content repurposing: Reformat and tweak existing content for different audiences and platforms to maximize reach.

Semrush is a powerful all-in-one content marketing platform designed to help businesses build and refine their content strategy. It offers tools for keyword research, competitor analysis, and performance tracking — making it an essential resource for creating content that ranks and drives traffic. Semrush stands out for its ability to show where your content falls short compared to competitors, giving you a clear roadmap for improvement. With features like the SEO writing assistant and position tracking, it helps you optimize content from start to finish.

Key Features:

• Keyword gap tool: Identifies content opportunities by showing keywords your competitors rank for but you don’t.
• SEO content template: Provides detailed content briefs based on top-ranking pages for your target keywords.
• Position tracking: Monitors keyword rankings and shows how your content performs in search results.
• Backlink analysis: Evaluates your site’s backlink profile and identifies opportunities for link-building.
• SEO writing assistant: Checks drafts for SEO best practices before publishing.

Best For:

Businesses and marketers looking for a comprehensive tool to manage and scale their content marketing strategy.

Pros:

• Wide range of tools for SEO, content creation, and competitive analysis.
• Clear insights into content gaps and opportunities.
• Helps optimize content at every stage, from planning to publishing.

Cons:

• Pricing starts at $125/month, which may be steep for smaller businesses.
• The number of features can feel overwhelming for beginners.

HubSpot CRM is an all-in-one platform that combines marketing, sales, and customer service tools with a robust content management system. Its user-friendly interface makes it easy to create blog posts, landing pages, and emails while keeping your content strategy organized. With built-in SEO tools and marketing automation, HubSpot helps you optimize content and deliver it efficiently. Its strong analytics and reporting features provide valuable audience insights, helping you refine and improve your content over time.

Key Features:

• Content creation tools: Easily build and manage blogs, landing pages, and email campaigns.
• SEO optimization: Built-in suggestions to boost content visibility on search engines.
• Marketing automation: Streamline content campaigns and deliver personalized experiences.
• Content remix tool: Repurpose high-performing content into multiple formats across different channels.
• Advanced analytics: Track audience behavior and measure content performance with detailed reports.

Best For:

Businesses looking for an all-in-one platform to manage content, marketing automation, and customer relationships.

Pros:

• Intuitive and easy-to-use interface.
• Strong integration between content creation, SEO, and marketing automation.
• Detailed analytics for data-driven content strategies.

Cons:

• Pricing can be high for smaller businesses.
• Some advanced features may require additional subscriptions.

Ahrefs is a powerhouse in the world of SEO and content marketing, known for its unmatched backlink data and comprehensive keyword research capabilities. It’s a go-to tool for many content marketers because of its accuracy and depth of information. With the largest web crawler and keyword database in the market, Ahrefs helps you uncover high-potential keywords and analyze competitor content with ease. Despite its cost, the platform offers incredible value for scaling your content strategy.

Key Features:

• Content gap analysis: Identify the keywords your competitors rank for that you’re missing.
• Backlink data: Get detailed insights on who’s linking to your content and your competitors’.
• Keyword explorer: Discover high-potential keywords with search volume, difficulty, and intent.
• AI content helper: Analyze search intent and competitor content to create data-driven articles.
• Site audit: Identify technical SEO issues and improve your site’s performance.

Best For:

SEO-driven content marketers and businesses looking for deep data and competitor analysis.

Pros:

• Extensive and accurate backlink database.
• Powerful tools for keyword research and content analysis.
• Frequent updates and new features based on user feedback.

Cons:

• Pricing can be steep, especially for small businesses.
• The sheer volume of data may feel overwhelming for beginners.

Capsule makes video content creation simple and efficient, helping marketing teams produce high-quality videos without the need for complex editing software or expensive professionals. Its cloud-based platform ensures smooth performance without straining your computer’s resources. Capsule’s intuitive interface and smart AI-driven tools streamline the editing process, making it accessible even for beginners.

Key Features:

• Transcript-based editing: Edit videos by simply highlighting and deleting words in the generated transcript.
• Multi-channel optimization: Automatically adjust video aspect ratios for different social media platforms.
• CoProducer tool: Suggests soundtracks, cleans up awkward pauses, and enhances audio quality.
• Smart subtitling: Generate accurate subtitles in multiple languages.
• Cloud-based performance: No need for high-end hardware to render videos smoothly.

Best For:

Marketing teams and content creators looking for fast, user-friendly video editing without sacrificing quality.

Pros:

• Intuitive, easy-to-learn interface.
• AI-powered suggestions for cuts, transitions, and music.
• Streamlined workflow saves time and effort.

Cons:

• Fewer advanced editing features compared to traditional video software.
• Requires a stable internet connection to function efficiently.

Skyword is a comprehensive content marketing platform designed for enterprise-level businesses looking to scale their content strategies. It combines software, analytics, and a global talent network to help brands create, manage, and distribute high-quality content efficiently. With its AI-driven insights and streamlined workflows, Skyword supports long-term content planning while driving audience engagement and revenue growth.

Key Features:

• Content strategy tools: AI-powered insights to optimize content planning and performance.
• Global talent network: Access to professional writers, designers, and videographers.
• Workflow automation: Streamlined approval processes and editorial collaboration.
• SEO and analytics integration: Data-driven recommendations to enhance content visibility.
• Multi-channel distribution: Publish content across various platforms with ease.

Best For:

Large enterprises and brands that need scalable content marketing solutions with built-in strategy and production support.

Pros:

• Comprehensive platform combining strategy, creation, and analytics.
• Access to a wide pool of skilled content creators.
• AI-driven insights for data-backed content decisions.

Cons:

• Best suited for large businesses; may be too complex for small teams.
• Higher pricing compared to simpler content marketing tools.

Optimizely is a powerful digital experience platform (DXP) designed to help businesses create and optimize content with confidence. It combines data-driven insights, collaborative tools, and personalization features to enhance customer engagement. With a focus on innovation, Optimizely supports marketers in building tailored digital experiences that drive growth and efficiency.

Key Features:

• Content creation tools: Streamlined workflows for efficient content production.
• Advanced experimentation: A/B testing and multivariate testing to optimize performance.
• Personalization engine: Deliver tailored experiences based on user behavior and data.
• Analytics and insights: Real-time data to guide content and marketing decisions.
• Collaborative workspace: Tools that enhance team collaboration and approval processes.

Best For:

Mid-to-large businesses aiming to create personalized, data-driven digital experiences at scale.

Pros:

• Robust experimentation capabilities for content optimization.
• Strong personalization tools for targeted marketing.
• Data-driven approach with real-time analytics.

Cons:

• Higher learning curve for new users.
• Pricing may be steep for smaller businesses.

When it comes to content marketing software, the right platform can make a huge difference in your strategy’s success. Whether you’re focused on SEO, automation, video creation, or personalized digital experiences, there’s a tool designed to meet your needs.

If you’re still unsure which software is the best fit, Dimmo can help. It’s a powerful comparison tool that lets you evaluate features, pricing, and user reviews side by side — making it easier to make an informed decision.

Ready to find the perfect content marketing software for your business? Head over to Dimmo and start your search today!