Optimizely is a digital experience platform that helps companies unlock their digital potential.
About:
Optimizely offers a comprehensive suite of tools for content management, commerce, and machine learning to help organizations create, deliver, and optimize sophisticated online experiences for their customers. Companies use Optimizely to orchestrate their entire content lifecycle, monetize digital experiences, and experiment across all customer touchpoints, enabling them to enrich customer lifetime value, increase revenue, and grow their brands.
Best fit for:
Employee Count: 500-10,000+
Location: Global
Industries: Software, Financial Services, Healthcare, Retail, Manufacturing, Travel
Job Titles: Chief Marketing Officer, Chief Digital Officer, VP of E-commerce, Director of Customer Experience, Head of Product Management
Key Features:
- Content Management System: Create and manage digital content across multiple channels5.
- Web Experimentation: Test and optimize customer experiences on websites5.
- Feature Experimentation: Develop and test new features in applications5.
- Configured Commerce: Manage complex business rules for B2B and D2C organizations5.
- Marketing Automation: Create and manage personalized campaigns across channels5.
- Product Recommendations: Use AI to personalize product recommendations on websites