Demo Summary
This video shows you how to use Winter to test your marketing in 48 hours. You’ll learn how to check your web page messages, email text, and ask customers questions in surveys. You also see how to compare two or three options side by side in a preference test. As a bonus, there’s a B2B user test that records screens and voice. These tests help you make your message clear and improve your results fast.
AI-Detected Features
Introduction to Winter Test TypesOverview of the different feedback tests available in Winter, when to use each, and how they help you gather insights from your ideal customer in 48 hours.
00:01
Full Page Messaging TestTest the messaging on any webpage—live or in development—using static screenshots or Figma links. Target specific sections for qualitative feedback on clarity, resonance, and understanding.
00:25
Outbound Email TestGet feedback on your email copy or HTML designs. Upload your email text or image to see how recipients react to your messaging and formatting.
00:30
Buyer Intelligence SurveysDeploy a 10-question survey (up to 5 open-ended) using templates or your own questions. Gather quantitative and qualitative insights on pains, jobs, gains, and customer language to inform your strategy.
00:56
Preference TestsCompare two or three variations (pages, value props, ads, names) to see which option your audience prefers. Collect both choice data and explanations to guide targeted improvements.
03:02
B2B User Testing (Limited Release)Have participants follow your written instructions while recording their screen and voice. Observe real-time interactions with your website flow, pricing, or demo pages. Contact us for access.
04:59
Next Steps & SupportIf you need a deeper dive into any test type, schedule an onboarding call. For more guidance, watch our other videos on audience creation and test setup.
05:47

Wynter
Wynter is a market research platform for B2B companies. Learn what your target audience thinks, needs and wants.Learn more about WynterMore Demos (1)
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