Name: Tofu Demo - Create Personalized GTM Campaigns
Uploaded: 2024-07-17T18:25:18.000Z
Duration: 10 min 37 s
Description: Generate hyper-personalize omnichannel campaigns at scale that convert.

tofu company logo.png

Tofu

Tofu provides a unified platform for creating hyper-personalized, omnichannel campaigns at scale that converts leads for B2B marketing teams. Tofu leverages your brand guidelines and segmentation (personas, industries, accounts, keywords) and uses generative AI to create unlimited variations of on-brand content for ads, emails, social, landing pages, blog posts, case studies, sales enablement, and any other content needs. We use insights and analytics to create a feedback loop that optimizes campaign performance and increases conversion on each channel.

Tofu Demo - Create Personalized GTM Campaigns

In this video, you will see Tofu, a tool that helps teams make many custom marketing campaigns quickly. First, Tofu builds a Playbook by scanning your website to learn your brand voice. Next, it picks target lists and does quick company research to find each customer’s needs. In the Factory, you set a goal, pick targets, and Tofu makes custom pages, emails, and more. You can send these to HubSpot or other tools. Finally, it shows how to turn videos or PDFs into blog posts, social posts, and follow-up emails, saving time and effort.

Overview of how Tofu helps you scale marketing with hyper-personalized campaigns and effortless content repurposing.

Introduction to Tofu

See how Tofu builds a custom AI knowledge graph by crawling your website to capture brand elements, messaging, and positioning.

Exploring the AI Playbook

Learn to create segmentation lists—from personas to industries to CRM contacts—and map dynamic fields in real time.

Generating Target Segments

Discover how uploading a list triggers Tofu Insights to generate account summaries, pain points, and tailored value propositions.

Automated Account Research with Tofu Insights

Upload and organize historical assets—videos, audio, reports, case studies—to repurpose into new campaign materials.

Managing Your Asset Library

Start a campaign in the Factory: name it, set your goal (e.g., ABM one-to-one), choose targets, and save custom instruction presets.

Creating a New Campaign

Use a template URL to fetch page components, select elements to personalize, test on a target, review variations, and batch-generate for all accounts.

Building Personalized Landing Pages

Generate SDR email templates or import your own, add personalization tokens, review variations, and propagate to multiple targets.

Crafting Hyper-Personalized Email Sequences

Export landing pages and emails dynamically to HubSpot, preview variations for each account, then repurpose assets into blog posts, social posts, and follow-up emails.

Exporting, Previewing, and Repurposing Content

Martech Demo Day

Generate hyper-personalize omnichannel campaigns at scale that convert.

Tofu offers different pricing plans:

- **Free Plan**: Manage up to 100 employees at no cost.
- **Premium Plan**: $5 per employee per month, for more than 100 employees.
- **Enterprise Plan**: Custom pricing for large businesses with special needs.

For more details, visit their pricing page. ([gotofu.com](https://www.gotofu.com/?utm_source=openai))

price_estimate

For information on Tofu's privacy practices and terms of service, please visit their website.

legal_info

Tofu is currently in beta testing with several enterprise customers. While specific customer names are not publicly disclosed, these companies have reported significant improvements, such as a 230% increase in email open rates and a 200% boost in opportunity generation when using Tofu's personalized content. ([businesswire.com](https://www.businesswire.com/news/home/20231019167641/en?utm_source=openai))

best_customers

- **AI-Powered Content Creation**: Quickly generate personalized marketing materials like emails, landing pages, and blog posts that align with your brand. ([businesswire.com](https://www.businesswire.com/news/home/20231019167641/en?utm_source=openai))
- **Playbook Creation**: Build a knowledge base from your existing content to ensure all new materials are consistent with your brand's voice. ([businessghana.com](https://www.businessghana.com/site/news/technology/295761/Tofu-automates-content-creation-for-massive-omnichannel-B2B-marketing-campaigns?utm_source=openai))
- **Omnichannel Campaigns**: Create marketing campaigns that reach customers through various channels, such as email and social media, all from one platform. ([businesswire.com](https://www.businesswire.com/news/home/20231019167641/en?utm_source=openai))
- **Content Repurposing**: Transform existing content, like case studies, into different formats such as blog posts or social media updates to maximize its use. ([businesswire.com](https://www.businesswire.com/news/home/20231019167641/en?utm_source=openai))
- **Performance Analytics**: Analyze how well your marketing materials are performing to make informed decisions and improve future campaigns. ([businesswire.com](https://www.businesswire.com/news/home/20231019167641/en?utm_source=openai))

features

Tofu is designed for businesses of various sizes, from small companies to large enterprises. It's especially useful for:

- **Company Size**: Businesses with 50 to over 5,000 employees.
- **Job Titles**:
  - Marketing Managers
  - Content Creators
  - Sales Managers
  - Digital Marketing Specialists
  - Chief Marketing Officers
- **Industries**:
  - Technology
  - Finance
  - Healthcare
  - Retail
  - Manufacturing

company_icp

Companies use Tofu for:

- **Sales Prospecting**: Creating personalized emails and landing pages to attract potential customers.
- **Customer Engagement**: Developing content that speaks directly to different customer groups, improving relationships and satisfaction.
- **Content Scaling**: Producing large amounts of marketing materials quickly without sacrificing quality.
- **Brand Consistency**: Ensuring all marketing content maintains a uniform brand voice and style across various channels.
- **Resource Optimization**: Reducing the time and effort needed to create marketing materials, allowing teams to focus on strategy.

use_cases

Tofu is a software company that helps businesses create personalized marketing materials quickly and easily. They use artificial intelligence (AI) to generate content like emails, web pages, and blog posts that match a company's brand and speak directly to their customers. ([businesswire.com](https://www.businesswire.com/news/home/20231019167641/en?utm_source=openai))

company_summary

Tofu stands out by combining AI technology with a deep understanding of marketing needs. Their platform not only generates personalized content at scale but also ensures it aligns perfectly with a company's brand and messaging. This approach helps businesses create effective marketing campaigns more efficiently. ([businesswire.com](https://www.businesswire.com/news/home/20231019167641/en?utm_source=openai))

Tofu Demo - Create Personalized GTM Campaigns

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