Terminus Demo

Name: Terminus Demo
Uploaded: 2024-04-12T18:48:37.000Z
Duration: 18 min 46 s
Description: Terminus is the platform that unifies your go-to-market success.

Demo Summary

In this video, you'll see how Terminus helps you plan and measure account-based marketing. First, you learn the ABM Scorecard for checking how target accounts move toward buying. Then you see the Engagement Funnel that shows where accounts are, from new interest to closed deals. Next, the Segment Builder and Ad Campaign tools let you run ads to the right accounts. The video also shows website chat, email banners, and data reports. You’ll learn how to use these tools to find, reach, and convert key accounts.

AI-Detected Features

Introduction to the ABM ScorecardOverview of how Terminus' ABM Scorecard provides executives an at-a-glance view of go-to-market outcomes aligned to pipeline and revenue goals through strategic account focus.

00:00

Engagement Funnel OverviewWalkthrough of the engagement funnel stages, showing how target accounts move from early buyer intent to closed-won, and where gaps create action opportunities.

00:24

Leveraging Engagement DataExplanation of combining CRM first-party data with third-party intent signals to uncover what target accounts are researching and how they’re engaging.

01:05

Building Dynamic SegmentsIntroduction to the Segment Builder, a dynamic audience tool that automatically adds or removes accounts based on selected first- and third-party data criteria.

01:55

Setting Up Account-Based AdvertisingUsing the Campaign Builder to configure programmatic display and social ads, define personas, geo and budget parameters, and deliver the right message at the right time.

03:00

Ad Campaign in ActionExample of placing targeted ads alongside relevant industry content (e.g., a Forbes article) so buying personas see your brand when researching key topics.