Name: Splash - The Event Marketing Platform
Uploaded: 2024-08-13T19:41:37.000Z
Duration: 12 min 40 s
Description: Splash is an event marketing platform that enables companies to efficiently market, manage, and measure live, virtual, and hybrid events.

splash company logo.png

Splash

Splash is a comprehensive event marketing platform designed to streamline the planning, promotion, and measurement of events. It allows users to create branded event experiences, capture attendee insights, and track performance. The platform integrates with leading CRMs and marketing automation tools, making it easier for teams to maintain brand consistency, enhance guest experiences, and demonstrate ROI through integrated data. Splash is suitable for various event formats, including webinars, conferences, and hybrid events, and is known for its user-friendly interface that requires no coding experience

Splash - The Event Marketing Platform

In this video, you’ll see Splash, a tool that helps teams plan and run events online, in person, or both. The host builds a virtual event series called “On Tour” in minutes. You’ll watch them choose a theme, add brand colors and logos, set up a registration page and form, and connect to Zoom, Salesforce, and Slack. You’ll learn to collect guest data, send emails, check guests in, and view live reports. Splash shows you how to save time, keep data flowing, and make events look great without coding.

Get an overview of Splash and how it helps anyone create, market, and measure virtual, hybrid, or in-person events in minutes.

Introduction to Splash

Learn to navigate the events dashboard, filter programs, and see how pre-configured integrations with Salesforce, Zoom, Slack, and more keep registrations and data in sync.

Dashboard & Integrations

Manage your fonts, colors, and logos in the brand library. Create compliant, branded registration forms with conditional logic and automatic CRM sync.

Brand & Form Libraries

Discover ready-to-use, on-brand templates that bundle event pages, forms, social share cards, confirmation pages, and emails for consistent design.

Using Event Themes

Enter basic event details like date, location, and URL once. Splash auto-generates all marketing touchpoints with your approved design and copy.

Creating an Event with a Theme

Edit your event page without code—add speakers, videos, maps, and mobile-specific tweaks. Set up powerful conditional registration questions to collect guest data.

Customizing Page & Form Logic

Experience the guest journey: register, receive a calendar invite and confirmation email, and watch Splash update your Salesforce campaign instantly.

Testing Registration & Data Sync

See the guest perspective on show-day: secure access link, branded waiting room, one-click check-in, full-screen live stream, chat, polls, and post-event on-demand page.

Previewing the Virtual Event

Filter and tag guests, send invites, reminders, and thank-you emails from Splash. Schedule dynamic follow-ups and track open and click performance in one place.

Attendee Management & Email Campaigns

Add events to a central on-tour hub on your website with a click. Use share cards and social posts to drive discovery without waiting on design or development.

Promotion with Event Hubs & Social

In this video, you’ll see how Splash works with Salesforce Sales Cloud to run event campaigns without extra work. You’ll learn how creating an event in Splash automatically makes a matching campaign in Salesforce. Then, watch guest lists and status updates sync both ways in real time. You’ll send invites from Splash that mark contacts as invited in Salesforce. Next, see how RSVPs update existing leads or create new ones. Finally, discover how day-of check-ins update attendees for easy follow-up and better ROI.

Overview of the bi-directional integration with Salesforce Sales Cloud and the main demo topics: campaign creation, real-time updates, and lead/contact management.

Introduction to Splash-Salesforce Integration

Walkthrough of creating a new event in Splash, using event details to generate or link to a Salesforce campaign, and verifying the campaign naming convention in Salesforce.

Creating a Splash Event and Salesforce Campaign

Demonstration of how a sales team adds leads and prospects to the Salesforce campaign with specific statuses, then syncing those campaign members and statuses into the Splash guest list.

Adding Campaign Members and Syncing to Splash

Guide to selecting synced guests in Splash, sending invitation emails, and observing automatic updates to guest statuses in Splash and campaign member statuses in Salesforce.

Sending Invitation Emails and Updating Statuses

Two registration scenarios: updating an existing campaign member’s status upon RSVP and creating a new lead in Salesforce (with full contact details) when a registrant isn’t already in the campaign.

Handling RSVPs and Lead Creation

Using the Splash host app to check in attendees on event day, immediately updating campaign member statuses to “checked in” for strategic follow-up and ROI measurement.

Day-of Event Check-in and ROI Tracking

Splash is a company that helps businesses create and manage events, like meetings or parties, using their special computer programs. They make it easy for companies to plan events that look good and work well, helping them connect with people and grow their business. ([splashthat.com](https://splashthat.com/?utm_source=openai))

company_summary

Splash is great for companies of different sizes, from small businesses to big ones. It's especially helpful for:

- Marketing Managers who plan events to tell people about their products.
- Event Coordinators who organize meetings and parties.
- Sales Teams who want to meet new customers.
- Public Relations Specialists who manage how the public sees the company.
- Brand Managers who make sure the company's image is just right.

Companies that use Splash often have between 50 to over 1,000 employees and work in areas like technology, finance, healthcare, education, and retail.

company_icp

The cost of using Splash can change depending on what a company needs. To find out the exact price, it's best to contact Splash directly through their website.

price_estimate

You can find Splash's Privacy Policy and Terms of Service on their website:

- Privacy Policy: [https://splashthat.com/privacy](https://splashthat.com/privacy)
- Terms of Service: [https://splashthat.com/terms](https://splashthat.com/terms)

legal_info

Some well-known companies that use Splash include:

- **Okta**: A technology company that uses Splash to create event pages and track who signs up. ([splashthat.com](https://splashthat.com/?utm_source=openai))
- **Adobe**: A software company that works with Splash to make their event marketing better. ([prnewswire.com](https://www.prnewswire.com/news-releases/splash-collaborates-with-adobe-to-deliver-a-comprehensive-event-marketing-platform-301115718.html?utm_source=openai))
- **Cvent**: A company that plans events and has teamed up with Splash to offer more services. ([cvent.com](https://www.cvent.com/en/press-release/Cvent-Expands-its-Field-Marketing-Product-Suite-with-Strategic-Acquisition-of-Splash?utm_source=openai))

best_customers

Splash stands out because it makes it simple for companies to create events that look professional and match their brand, without needing special computer skills. It also works well with other tools companies already use, making event planning smoother. ([splashthat.com](https://splashthat.com/?utm_source=openai))

company_uniqueness

- **Easy Event Creation**: Make event pages and emails that look great without needing to know how to code. ([splashthat.com](https://splashthat.com/?utm_source=openai))
- **Works with Other Tools**: Connects with programs like Salesforce to keep track of event information.
- **Helps with Virtual Events**: Supports online events using tools like Zoom and YouTube. ([prnewswire.com](https://www.prnewswire.com/news-releases/splash-collaborates-with-adobe-to-deliver-a-comprehensive-event-marketing-platform-301115718.html?utm_source=openai))
- **Predicts Attendance**: Uses smart technology to guess how many people will come to your event and gives tips to get more attendees. ([prnewswire.com](https://www.prnewswire.com/news-releases/splash-named-a-visionary-in-the-2024-gartner-magic-quadrant-for-event-technology-platforms-302099009.html?utm_source=openai))
- **Keeps Your Brand Consistent**: Offers templates to make sure all your event materials match your company's style.

features

Companies use Splash for:

- **Marketing Events**: To tell people about new products or services.
- **Customer Meetings**: To meet with customers and build better relationships.
- **Training Sessions**: To teach employees or customers new things.
- **Online Webinars**: To share information over the internet.
- **Parties and Celebrations**: To celebrate company achievements or holidays.

Splash - The Event Marketing Platform

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