pharosIQ - AtlasIQ

Demo Summary

In this demo, Ben from Pharos IQ shows Atlas IQ, a free tool that reveals who is researching your products. You’ll learn to set up your ideal customer rules and use the dashboard to track accounts and contacts reading your content. See top trending accounts, engagement scores, key topics, and which departments are most active. Dive into one account for detailed insights and download a spreadsheet of all data. Atlas IQ helps you focus on ready buyers, improve your content, and increase conversions.

AI-Detected Features

Introduction to Atlas IQBen from Pharos IQ welcomes you and introduces Atlas IQ, an audience intelligence platform.

What is Atlas IQ?Learn how Atlas IQ provides insights into the research behaviors of your target accounts and prioritizes them based on middle and down-funnel actions.

Getting Started with Atlas IQComplete three ICP criteria questions to unlock the free account dashboard—no payment required.

Exploring the Account DashboardView all prospective accounts, total content consumption, engagement trends, firmographics, asset performance, and top key phrases.

Account-Level InsightsSee total accounts and contacts that match your ICP, engagement breakdown (peer reviews vs. research assets), and surface potential business needs by topic.

Deep Dive: Detailed Account AnalysisDrill into a single account’s data—firmographics, engagement highlights by department and seniority, geographic signals, research topics, AI-driven business needs, recommended contacts, and real-time actions.

Exporting and Customizing DataExport the dashboard to CSV, then add filters like HQ location, industry, and company size to squeeze every insight from your data.

Benefits and Next StepsRecap Atlas IQ’s value—free access, prioritized accounts, deeper insights, tailored messaging—and get started for free to boost engagement and conversion rates.

pharosIQ

pharosIQ is a leading global provider of “intent-to-purchase” signal-driven lead generation solutions, delivering essential insights and demand for B2B organizations’ sales and marketing success.Learn more about pharosIQ

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