About:
pharosIQ, a global leader in "intent-to-purchase" lead generation, provides insights and demand for B2B sales and marketing success. Leveraging over 40 years of expertise, pharosIQ turns intelligence into impactful engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with buyers, transforming strategies worldwide.
Best fit for:
Employee Count: 100-2,000
Location: Global
Industries: Software, Tech Solutions, Business Solutions
Job Titles: Marketing
Key Features:
pharosIQ’s “intent-to-purchase” signal engine integrates proprietary engagement data from highly coveted B2B buyer interactions:
- Down-funnel b2b user engagements across key decision-driving content, such as monitoring readership of pricing guides, case studies, comparison guides, and white papers, as well as tracking content consumption and topic trends.
- Down-funnel review site engagements, encompassing comparison reviews, peer reviews, and competitor analyses, providing invaluable insights into decision drivers and business needs.
- Human-verified “intent-to-purchase” project confirmation data, including project timelines, budget allocations, buying groups, and business needs.
Utilizing artificial intelligence and machine learning, the signal engine generates actionable insights, accessible via the atlasIQ platform) that are deployed across a lead and demand generation solution suite that includes:
- B2B content syndication
- Mobile data enrichment
- B2B direct mailers
- Display/Programmatic advertising
- High-quality lead generation
- Custom B2B digital and live events
