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pharosIQ

pharosIQ, a global leader in "intent-to-purchase" lead generation, provides insights and demand for B2B sales and marketing success. Leveraging over 40 years of expertise, pharosIQ turns intelligence into impactful engagements for efficient global revenue growth. Powered by first-party data, it connects vendors with buyers, transforming strategies worldwide.

pharosIQ - AtlasIQ

In this demo, Ben from Pharos IQ shows Atlas IQ, a free tool that reveals who is researching your products. You’ll learn to set up your ideal customer rules and use the dashboard to track accounts and contacts reading your content. See top trending accounts, engagement scores, key topics, and which departments are most active. Dive into one account for detailed insights and download a spreadsheet of all data. Atlas IQ helps you focus on ready buyers, improve your content, and increase conversions.

Ben from Pharos IQ welcomes you and introduces Atlas IQ, an audience intelligence platform.

Introduction to Atlas IQ

Learn how Atlas IQ provides insights into the research behaviors of your target accounts and prioritizes them based on middle and down-funnel actions.

What is Atlas IQ?

Complete three ICP criteria questions to unlock the free account dashboard—no payment required.

Getting Started with Atlas IQ

View all prospective accounts, total content consumption, engagement trends, firmographics, asset performance, and top key phrases.

Exploring the Account Dashboard

See total accounts and contacts that match your ICP, engagement breakdown (peer reviews vs. research assets), and surface potential business needs by topic.

Account-Level Insights

Drill into a single account’s data—firmographics, engagement highlights by department and seniority, geographic signals, research topics, AI-driven business needs, recommended contacts, and real-time actions.

Deep Dive: Detailed Account Analysis

Export the dashboard to CSV, then add filters like HQ location, industry, and company size to squeeze every insight from your data.

Exporting and Customizing Data

Recap Atlas IQ’s value—free access, prioritized accounts, deeper insights, tailored messaging—and get started for free to boost engagement and conversion rates.

Benefits and Next Steps

Leading global provider of "intent-to-purchase" signal-driven lead gen.

pharosIQ’s “intent-to-purchase” signal engine integrates proprietary engagement data from highly coveted B2B buyer interactions:

Utilizing artificial intelligence and machine learning, the signal engine generates actionable insights, accessible via the atlasIQ platform) that are deployed across a lead and demand generation solution suite that includes:

 Software, Tech Solutions, Business Solutions

For detailed information on how pharosIQ handles privacy and user agreements, please visit their official website.

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pharosIQ is designed for businesses of various sizes, from small companies to large enterprises. It's especially useful for:

- **Sales Teams**: Professionals who sell products or services.
- **Marketing Teams**: People who promote and advertise products.
- **Business Development Managers**: Individuals who find new business opportunities.
- **Product Managers**: Those who oversee the development of products.
- **Customer Success Teams**: Teams that ensure customers are happy and successful.

Industries that benefit from pharosIQ include:

- **Technology**: Companies that create software or hardware.
- **Finance**: Banks and financial service providers.
- **Healthcare**: Medical services and products.
- **Manufacturing**: Businesses that produce goods.
- **Education**: Schools and educational services.

company_icp

pharosIQ offers several helpful features:

- **atlasIQ Platform**: A tool that gives businesses deep insights into what potential customers are interested in. ([businesswire.com](https://www.businesswire.com/news/home/20240913186498/en/?utm_source=openai))
- **IQsyndicate**: Helps share content to reach more people.
- **IQappend**: Adds extra information to existing customer lists.
- **IQdirect**: Sends direct mail to potential customers.
- **IQconnect**: Provides full-funnel leads.
- **IQengage**: Offers B2B display advertising.
- **IQconvert**: Delivers high-quality leads.
- **IQevents**: Organizes custom B2B events. ([pharosiq.com](https://pharosiq.com/mrp-and-contentgine-go-to-market-as-pharosiq/?utm_source=openai))

features

pharosIQ stands out because it combines advanced data analysis with practical tools to help businesses find and connect with potential customers. Their unique approach includes:

- **First-Party Data**: Using their own collected data to understand customer interests.
- **AI and Machine Learning**: Employing smart technology to analyze data and predict buying behavior.
- **Comprehensive Solutions**: Offering a range of services from content sharing to event organization. ([pharosiq.com](https://pharosiq.com/mrp-and-contentgine-go-to-market-as-pharosiq/?utm_source=openai))

company_uniqueness

pharosIQ is a company that helps other businesses find and connect with people who are ready to buy their products. They do this by using special data and technology to understand what potential customers are interested in. ([pharosiq.com](https://pharosiq.com/mrp-and-contentgine-go-to-market-as-pharosiq/?utm_source=openai))

company_summary

pharosIQ offers various services tailored to different business needs. For specific pricing details, it's best to contact them directly through their website.

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Companies use pharosIQ in several ways:

- **Finding New Customers**: By understanding who is interested in their products, businesses can reach out to the right people.
- **Improving Marketing**: Knowing what potential customers like helps create better advertisements.
- **Boosting Sales**: Sales teams can focus on people who are more likely to buy, making their efforts more effective.
- **Enhancing Content**: By analyzing what content works best, companies can create more engaging materials.
- **Organizing Events**: Hosting events that attract the right audience becomes easier with pharosIQ's insights.

use_cases

pharosIQ works with many businesses across different industries. While specific customer stories aren't provided in the available information, their tools are designed to help companies:

- **Identify Interested Buyers**: By analyzing data, businesses can find people who are ready to purchase.
- **Improve Marketing Strategies**: Understanding customer interests leads to better marketing campaigns.
- **Increase Sales Efficiency**: Focusing on the right customers saves time and resources.