Name: Optimizely - Make websites better
Uploaded: 2024-10-09T15:43:08.000Z
Duration: 3 min 46 s
Description: Optimizely is a digital experience platform that helps companies unlock their digital potential.

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Optimizely

Optimizely offers a comprehensive suite of tools for content management, commerce, and machine learning to help organizations create, deliver, and optimize sophisticated online experiences for their customers. Companies use Optimizely to orchestrate their entire content lifecycle, monetize digital experiences, and experiment across all customer touchpoints, enabling them to enrich customer lifetime value, increase revenue, and grow their brands.

Optimizely - Make websites better

In this video, Asa from Optimizely shows a live demo with a mobile app that has an astronaut on the screen. He uses a grid of phones to show five key features:

• Feature flags to turn the astronaut on or off
• Random rollouts to show it to a set percentage of users (like 25%)
• Targeted rollouts to show it only to specific users (like the top row)
• Feature settings to change the astronaut’s size
• Experiments to test small vs. big astronauts

You’ll see how Optimizely helps you launch, control, and test new features safely and easily without extra code.

Asa from Optimizely introduces the video and prepares a live demo setup by arranging a grid of phones to represent different users.

Introduction & Demo Setup

Learn how to use feature flags to launch the astronaut feature to users with a simple toggle and quickly disable it with a kill switch if needed.

Feature Flags & Kill Switches

See how to roll out the astronaut feature to a percentage of users, controlling exposure by selecting 25%, 50%, 75%, or 100% of traffic.

Random Rollouts

Configure an audience based on user attributes (e.g., row number) to target the astronaut feature to specific users, like the top row of phones.

Targeted Rollouts

Use feature configuration to change the astronaut’s properties—such as its height—by adjusting a variable in Optimizely without deploying new code.

Feature Configuration

Run an A/B experiment to compare two variations—small versus full-size astronaut—splitting traffic evenly and measuring results live.

Experimentation

A quick summary of the five capabilities shown—feature flags, rollouts, targeted rollouts, configuration, and experimentation—and a teaser for the next video.

Recap & Next Steps

They help make websites better and sell more stuff online.


Software, Financial Services, Healthcare, Retail, Manufacturing, Travel

Chief Marketing Officer, Chief Digital Officer, VP of E-commerce, Director of Customer Experience, Head of Product Management

Optimizely is designed for businesses of various sizes, from small companies to large enterprises. It's especially useful for:

- **Marketing Teams**: Professionals responsible for promoting products and services.
- **Product Managers**: Individuals overseeing the development and success of products.
- **E-commerce Managers**: Those managing online stores and sales.
- **Web Developers**: Professionals building and maintaining websites.
- **Data Analysts**: Experts analyzing data to inform business decisions.

Industries that commonly use Optimizely include retail, technology, finance, healthcare, and media.

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Optimizely is a company that helps businesses create and improve their websites and online stores. They offer tools that allow companies to manage their website content, sell products online, and test different ideas to see what works best. ([optimizely.com](https://www.optimizely.com/company/?utm_source=openai))

company_summary

Optimizely's pricing varies based on the specific services and features a business needs. For detailed pricing information, it's best to contact Optimizely directly through their website.

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- **Content Management System (CMS)**: Allows businesses to create, edit, and organize website content easily.
- **E-commerce Platform**: Provides tools to set up and manage online stores, including product listings and payment processing.
- **Experimentation Tools**: Enables companies to test different versions of their website or app to see which performs better.
- **Personalization**: Helps tailor the online experience for each visitor based on their behavior and preferences.
- **Analytics**: Offers insights into how users interact with a website, helping businesses make informed decisions.

features

Optimizely serves a wide range of customers. Notable examples include:

- **H&M**: The global fashion retailer uses Optimizely to enhance its online shopping experience.
- **PayPal**: The payment platform utilizes Optimizely's tools to optimize its website and services.
- **Zoom**: The video conferencing service employs Optimizely to improve user engagement and functionality. ([optimizely.com](https://www.optimizely.com/company/?utm_source=openai))

best_customers

Companies use Optimizely for various purposes, such as:

- **Improving Website Performance**: Testing different layouts or content to see which engages visitors more.
- **Boosting Online Sales**: Optimizing product pages and checkout processes to increase purchases.
- **Personalizing User Experiences**: Showing content or products tailored to individual users.
- **Launching New Features**: Testing new website features with a small audience before a full rollout.
- **Analyzing User Behavior**: Understanding how visitors navigate a site to identify areas for improvement.

use_cases

Optimizely stands out by offering a comprehensive suite of tools that combine content management, e-commerce, and experimentation in one platform. This integration allows businesses to manage and optimize their digital experiences seamlessly. ([optimizely.com](https://www.optimizely.com/company/?utm_source=openai))

company_uniqueness

For more information, you can visit Optimizely's [Privacy Policy](https://www.optimizely.com/privacy-policy/) and [Terms of Service](https://www.optimizely.com/terms/).

Optimizely - Make websites better

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