Mailchimp - Send emails

Name: Mailchimp - Send emails
Uploaded: 2024-10-15T11:47:36.000Z
Duration: 7 min 8 s
Description: Mailchimp is the #1 email marketing and automations platform that helps businesses turn emails and SMS into revenue.

Demo Summary

In this video, you’ll see how to use Mailchimp’s Customer Journey Builder to set up automated marketing paths. Mariana shows how to start a new journey, pick who joins, and add steps like welcome emails and delays. You’ll learn to name your journey, set goals, and turn it on. She also explains how to check results and use pre-built or AI-powered journeys. This tool saves you time and sends personalized messages to boost engagement and sales.

AI-Detected Features

Introduction to Customer Journey BuilderMariana introduces Customer Journey Builder, highlights benefits of automating marketing to save time and personalize experiences, and notes that access may vary by plan.

00:02

Starting a New JourneyNavigate to Automations → Overview, click Build from Scratch, then name your journey and select your audience for a clear starting setup.

00:28

Planning Your Starting PointLearn the importance of choosing a starting point based on your goals, understand how a journey map outlines contact paths, and prepare to select entry conditions.

01:12

Choosing Your Starting ConditionsClick Choose a Starting Point, pick common triggers or search by category, and apply filters to refine which contacts enter the journey.

02:01

Setting Your Marketing ObjectiveUse Edit Settings (gear icon) to select a marketing objective like Nurture Relationships so Mailchimp can offer tailored reports and recommendations.

02:48

Adding Your First Email ActionAdd a Journey Point → Action → Send Email, name it “welcome,” and review key setup steps for from/to names, subject, schedule, tracking, and design.