Name: LaunchDarkly - Manages feature releases safely
Uploaded: 2024-09-08T09:47:34.000Z
Duration: 8 min 52 s
Description: LaunchDarkly is a feature flag and experimentation platform that helps teams release software faster and with less risk.

launchdarkly company logo.png

LaunchDarkly

LaunchDarkly - Manages feature releases safely

In this video, you’ll learn how to use LaunchDarkly’s feature flag tool. You’ll see how to turn a new chatbox on and off in 25 milliseconds. You’ll learn to test features for one person or a whole beta group. You avoid rollbacks by toggling features off if something breaks. Then, you’ll set up an A/B test on trial lengths, measure signups, and pick the best offer. LaunchDarkly helps teams release features safely and make smart choices with real user data.

Welcome and thanks for exploring LaunchDarkly. Learn how feature management can transform your software delivery process.

Introduction to LaunchDarkly

Discover how feature flags decouple deployment from release, act as gates, enable percentage rollouts and targeted releases, and support A/B testing tied to business metrics.

Feature Management Fundamentals

See a chatbox feature already deployed behind a flag. Toggle it on for all users in milliseconds, then quickly turn it off to avoid a poor production experience.

Demo: Toggling Features On and Off

Learn how to enable a feature for just one user by configuring flag targeting with an email attribute, allowing safe QA testing in production.

Demo: Targeting an Individual User

Use custom user attributes like account type and region to define complex beta groups. Convert them into reusable segments for consistent targeting across features.

Demo: Creating Beta Groups with Attributes

Review how to push code on demand, decouple release timing, and gain granular control over who sees features, reducing risk and improving user experience.

Recap of Release Control

Understand how to run data-driven experiments by associating feature flags with key performance metrics to measure impact on business goals.

Introduction to Experimentation

Set up primary and secondary metrics—such as 'started registration' and 'completed registration' events—to track user behavior across flag variations.

Defining Experiment Metrics

Walk through the experiment builder: name your experiment, state your hypothesis, select metrics, choose flag variations, define your audience, and launch your experiment.

Building Experiments in the UI

Review experiment outcomes with Bayesian statistics to identify a winning variation. Then progressively roll it out to your user base for safe, data-backed releases.

Analyzing Results and Progressive Rollout

A feature management platform enabling safe, controlled, and real-time software feature releases.

LaunchDarkly offers several key features:

- **Feature Flags**: Control feature releases without deploying new code. [Learn more](https://launchdarkly.com/features/feature-flags/)
- **A/B Testing and Experimentation**: Test different versions of features to see what works best. [Learn more](https://launchdarkly.com/features/feature-flags/)
- **Real-Time Updates**: Make changes instantly without waiting for redeployment. [Learn more](https://launchdarkly.com/features/feature-flags/)
- **Targeted Rollouts**: Release features to specific user groups or gradually to all users. [Learn more](https://launchdarkly.com/features/feature-flags/)
- **Kill Switches**: Quickly disable problematic features to maintain system stability. [Learn more](https://launchdarkly.com/features/feature-flags/)

features

LaunchDarkly is a company that helps software teams release new features safely and quickly. They provide tools that let developers turn features on or off without changing the code, making it easier to test and improve software. 

company_summary

LaunchDarkly is designed for companies of various sizes, from small startups to large enterprises. It's especially useful for:

- **Company Size**: Teams ranging from a few developers to thousands of employees.
- **Job Titles**:
  - Software Developers
  - DevOps Engineers
  - Product Managers
  - Quality Assurance Engineers
  - Release Managers
- **Industries**:
  - Technology
  - Finance
  - Healthcare
  - Retail
  - Media and Entertainment

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LaunchDarkly offers several pricing plans:

- **Developer Plan**: Free for small projects, with limits on usage.
- **Foundation Plan**: Starts at $12 per month, offering more features for growing teams.
- **Enterprise Plan**: Custom pricing for large organizations with advanced needs.

For detailed pricing information, visit their [pricing page](https://launchdarkly.com/pricing).

price_estimate

Companies use LaunchDarkly for various purposes:

- **Progressive Rollouts**: Gradually releasing new features to minimize risk. [Learn more](https://launchdarkly.com/features/feature-flags/)
- **Testing in Production**: Safely testing new features in a live environment. [Learn more](https://launchdarkly.com/features/feature-flags/)
- **Managing Entitlements**: Controlling access to features based on user permissions. [Learn more](https://launchdarkly.com/features/feature-flags/)
- **Operational Control**: Quickly turning off features that cause issues. [Learn more](https://launchdarkly.com/features/feature-flags/)

use_cases

LaunchDarkly serves a wide range of customers, including:

- **IBM**: Uses LaunchDarkly to roll out new features at a faster pace. [Read more](https://launchdarkly.com)
- **Hulu**: Utilizes LaunchDarkly to manage feature releases and improve user experience. [Read more](https://launchdarkly.com)
- **Atlassian**: Employs LaunchDarkly to control feature deployment across their products. [Read more](https://launchdarkly.com)

best_customers

LaunchDarkly stands out by providing a comprehensive feature management platform that allows teams to release, control, and monitor features in real-time. This enables faster innovation while reducing the risks associated with deploying new code. [Learn more](https://launchdarkly.com)

company_uniqueness

For more information, you can visit their [Privacy Policy](https://launchdarkly.com/privacy) and [Terms of Service](https://launchdarkly.com/terms).

LaunchDarkly - Manages feature releases safely

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