Name: First Touch
Uploaded: 2024-06-28T13:30:19.000Z
Duration: 3 min 44 s
Description: First Touch is an AI powered research and outreach platform that turns sales reps into super reps.

first touch company logo.png

First Touch

In this video, you’ll see First Touch, a smart tool for sales teams. It sits on LinkedIn and inside apps like HubSpot. First Touch finds facts about a person and their company — like their contact info, social posts, news, and tools they use. Then it uses AI to write a unique message to reach out. You’ll learn how to set it up in 30 seconds with no coding, warm up or re-engage leads, and make smart email templates. It saves time and makes messages more personal.

Michael, co-founder and head of Go to Market, introduces First Touch: an AI-powered research and outreach platform that integrates into LinkedIn and SEPs to help sales reps gather insights and create personalized messages quickly.

Introduction to First Touch

A demo of the Google extension on LinkedIn shows how AI pulls in prospect data (contact info, personality, social posts, podcasts, industry insights) and company details (employee count, description, tech stack, hiring, news) for message prep.

LinkedIn Extension: Prospect and Company Research

Examples of applying First Touch throughout the sales process, such as re-engaging cold leads by referencing past meetings or crafting rebuttals when prospects say it’s a bad time due to hiring.

Use Cases Across the Customer Journey

Overview of integration with HubSpot (live), Outreach and SalesLoft (coming soon), and Salesforce. Explains the integrationless browser extension setup that slots into existing workflows without backend work.

SEP Integrations and Setup

Introduction to First Touch Extend, which replaces static templates with AI-driven, dynamic instruction-based templates that automatically customize content for each prospect.

Dynamic Instruction-Based Templates

Demonstration of First Touch Enhance in HubSpot sequences, showing how to generate personalized messages at scale using dynamic AI templates within your SEP.

First Touch Enhance: Personalized Sequences

Recap of the platform’s adoption by hundreds of sales reps at companies like Salesforce and HubSpot, a preview of upcoming features, and thanks to viewers for their interest.

Conclusion and Future Roadmap

An AI-powered sales outreach platform that automates personalized prospecting using real-time intent signals to double meetings and save reps over 10 hours weekly.

First Touch offers a free trial with no credit card required. For detailed pricing information, you can visit their website. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

price_estimate

First Touch is designed for sales teams in companies of various sizes, typically ranging from small businesses to large enterprises. It's especially useful for:

- Sales Representatives
- Account Executives
- Business Development Representatives
- Sales Managers
- Marketing Professionals

Industries that benefit from First Touch include technology, finance, healthcare, retail, and manufacturing. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

company_icp

First Touch is a company that helps salespeople connect better with potential customers. They use smart technology to gather information about prospects and create personalized messages, making it easier for sales teams to reach out effectively. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

company_summary

Companies use First Touch for:

- **Sales Prospecting**: Quickly gather information about potential clients to create personalized outreach. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **Customer Engagement**: Maintain ongoing relationships with clients through tailored follow-ups and communications. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **Marketing Campaigns**: Enhance marketing efforts by integrating personalized messaging based on real-time data. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

use_cases

- **Real-Time Insights**: Access up-to-date information about potential customers, such as company news, funding data, and social media activity. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **AI-Powered Outreach**: Use artificial intelligence to create personalized messages that feel more human and engaging. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **Seamless Integration**: Works within existing sales tools like Outreach, Salesloft, HubSpot, and Salesforce without needing extra setup. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **Enhanced Email Templates**: Transforms standard email templates into dynamic ones, allowing for complete personalization in every message. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **Quick Setup**: Easy to install and start using, with no complicated integration or approval processes. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

features

First Touch is trusted by over 1,000 sales representatives from various companies. For example:

- **HubSpot**: Sales teams at HubSpot use First Touch to make outreach more enjoyable and effective. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **Klaviyo**: Business Development Representatives at Klaviyo have streamlined their outreach and secured additional opportunities using First Touch. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

- **Salesforce**: Account Executives at Salesforce have expedited their prospect research process and improved outreach quality with First Touch. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

best_customers

First Touch stands out by offering a comprehensive AI-driven platform that integrates seamlessly with existing sales tools, providing real-time insights and personalized outreach capabilities. This approach helps sales teams connect more authentically with prospects and customers. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

company_uniqueness

For more information, you can visit First Touch's website. ([firsttouch.com](https://www.firsttouch.com/?utm_source=openai))

First Touch

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First Touch