Name: Factors Demo
Uploaded: 2024-04-12T18:26:28.000Z
Duration: 10 min 20 s
Description: Identify selling signals for the entire GTM team.

factorsai logo.png

Factors.ai

Factors Demo

This video shows Factors AI’s product, Factors, which helps sales and marketing teams get more new leads. It gathers data about companies from your CRM, website, ads and review sites. You see a list of companies with scores (hot, warm, cool) and click to see their activity. You can set alerts for key actions in Teams or Slack. You also get easy reports on website visitors, deals, and campaign results. Factors makes improving each step simple so you get more sales.

Praveen from Factors AI welcomes viewers and introduces this quick product overview.

Introduction

Current marketing and sales struggles: higher acquisition costs, longer sales cycles, low conversion rates and misalignment between teams.

The Pipeline Challenge

Overview of Factors’ account-based foundation: integrating CRM, marketing automation, LinkedIn, G2 and account identification tools to unify data for analytics, scoring, and activation.

How Factors AI Solves It

Walkthrough of the Factors dashboard: list of accounts with engagement scores and details, and drilling into an account to see its engagement timeline and interests.

Account Dashboard Overview

Setting up alerts on account activities and sending them to Teams, Slack, or via webhooks to tools like Zapier to keep reps and marketers informed where they work.

Alerts and Workflow Integration

Analyzing website visitors against ICP criteria (employee range, industry) to see what percentage of traffic is a good fit and track improvement over time.

Website Traffic Qualification

Building a funnel from pricing page visits through contacts, SQLs, deals, and successful POCs. Easily visualize drop-offs and drill into cohorts by month, channel, or geography.

Multi-Stage Funnel Analysis

Measuring campaigns by investment, deals, pipeline generated, and return on cost to identify underperforming campaigns and optimize budget allocation.

Campaign Attribution and ROI

Evaluating how website pages—product pages, blogs, case studies—contribute to pipeline, highlighting top performers to design an effective customer journey.

Content Attribution

Customer success stories showing how small improvements compound to double pipeline generation, reinforcing the value of using Factors AI.

Testimonials and Wrap-Up

An AI-driven GTM analytics platform that unifies engagement data to deliver real-time account insights, multi-touch attribution, and automated campaign orchestration.

Factors

- **Privacy Policy**: 

- **Terms of Service**: 

legal_info

Factors.ai offers several pricing plans:

- **Free Plan**: $0 per month, includes basic features like identifying up to 200 companies visiting your website each month.

- **Basic Plan**: $399 per month, includes everything in the Free Plan plus additional features like LinkedIn intent signals and advanced analytics.

- **Growth Plan**: $999 per month, includes everything in the Basic Plan plus features like account scoring and G2 intent signals.

- **Enterprise Plan**: Custom pricing for large organizations with specific needs.

For more details, visit their pricing page. ([factors.ai](https://www.factors.ai/pricing?utm_source=openai))

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Factors.ai is designed for businesses of various sizes, from small startups to large enterprises. It's especially useful for:

- **Company Size**: Typically serves companies ranging from 50 to over 5,000 employees.

- **Job Titles**:
  - Marketing Managers
  - Sales Managers
  - Demand Generation Specialists
  - Account Executives
  - Growth Marketers

- **Industries**:
  - Technology
  - Software as a Service (SaaS)
  - Financial Services
  - Healthcare
  - Manufacturing

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- **Company Identification**: Discover which companies are visiting your website, even if they don't fill out a form. 

- **Customer Journey Timelines**: See the path visitors take on your site to understand their interests. 

- **Advanced Analytics**: Measure how well your marketing campaigns are performing and find areas to improve. 

- **LinkedIn Intent Signals**: Identify companies interacting with your LinkedIn ads to target them more effectively. 

- **Workflow Automations**: Automate tasks like sending alerts or updating your CRM to save time. 

features

Factors.ai has helped various companies improve their marketing and sales efforts. For example:

- **Drivetrain**: Increased sales engagement by 3 times using Factors.ai's account identification and intelligence tools. 

- **Rocketlane**: Achieved a 23% increase in monthly marketing-qualified leads by making informed decisions with Factors.ai's analytics. 

- **Cacheflow**: Reduced unknown lead sources by 66% by gaining deep audience insights and view-through attribution for LinkedIn ads. 

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Factors.ai stands out by offering a comprehensive suite of tools that combine company identification, customer journey analysis, and advanced analytics. Their platform integrates seamlessly with popular marketing and sales tools, enabling businesses to automate workflows and make data-driven decisions effectively. 

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Factors.ai is a company that helps businesses understand and improve their marketing and sales efforts. They provide tools to identify which companies visit your website, analyze customer journeys, and measure the success of marketing campaigns. This helps businesses make smarter decisions and grow their sales. 

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Companies use Factors.ai for:

- **Sales Prospecting**: Identifying potential customers who visit their website but don't make contact. 

- **Marketing Campaign Analysis**: Measuring which marketing efforts bring in the most valuable leads. 

- **Account-Based Marketing (ABM)**: Targeting specific companies with personalized marketing strategies. 

- **Improving LinkedIn Ad Performance**: Understanding which companies engage with LinkedIn ads to optimize campaigns. 

Factors Demo

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