Croct

Demo Summary

In this video, Eloisa shows how to use Croct’s personalization platform. It helps you change one website to fit different people without coding. She uses an example: an accounting software site for accountants, freelancers, and customers. You learn to set up audiences (personas), pick page spots (like the home banner, features, and pricing), and write different titles and descriptions for each group. You can preview, watch real-time stats, and publish instantly. No more generic messaging!

AI-Detected Features

Introduction to Croct PersonalizationEloisa from the Croct Sales team introduces herself and outlines the goal: creating dynamic user experiences on your website without developer help.

Defining the Personalization ChallengeExplains the challenge of speaking to three distinct personas—accountants, freelancers, and customers—using a single website with one generic message.

Desired Persona-Specific MessagesDetails the targeted messaging for each persona: “Accounting Software for Freelancers,” introducing a new AI feature for customers, and “Accounting Made Simple for Accountants.”

Dynamic Variants with a Single URLShows how Croct can detect a user’s persona in real time at the same URL and serve the appropriate variant of the site to each audience.

Croct Platform OverviewWalks through Croct’s interface: the Analytics environment for tracking behavior and the Personalization environment with three key concepts—Audiences, Slots (and Components), and Experiences.

Monitoring Personalization PerformanceDemonstrates the personalization dashboard where you can view session counts, conversion rates, and other metrics for each active personalization without external analytics integration.

Configuring a Personalization ExperienceCovers the step-by-step setup in the Settings tab: selecting the target audience, choosing which site areas (slots) to personalize, and editing content attributes.

Previewing and PublishingExplains how to open a URL preview to see the personalized experience, share it for team approval, and publish it so Croct delivers the personalization in real time.

Conclusion and SupportWraps up the tutorial, confirms how Croct works behind the scenes, and invites viewers to ask questions or reach out for further support.

Croct

Croct provides everything growth teams need to personalize website content for different audiences, run experiments, and uncover insights to increase ROI. It is built with performance and developer experience at its core, and our customers report converting 20% more, on average, after integrating our solution.Learn more about Croct

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