Top ZoomInfo features

Data is everything in B2B sales. The more you know about your prospects, the better your chances of closing deals. That’s where ZoomInfo comes in.

This powerful platform helps sales teams access accurate company and contact data, making outreach more effective. With AI-driven insights, automation tools, and seamless integrations, it streamlines lead generation and customer engagement.

Let’s take a closer look at ZoomInfo’s top features and how they can help your business grow. Plus, if you’re comparing software tools, Dimmo can simplify the evaluation process with AI-powered insights and content generation.

ZoomInfo is a business intelligence platform designed for B2B companies. It provides access to an extensive database of company and contact information, helping sales and marketing teams find and connect with potential customers.

Key Functions:

• Comprehensive B2B Database – Aggregates data from multiple sources into a searchable platform.
• AI-Powered Insights – Uses artificial intelligence and a research team to verify and update company and contact profiles.
• Sales and Marketing Support – Helps businesses identify, target, and engage with the right prospects.
• Data Privacy Compliance – Ensures GDPR compliance and prioritizes data security.

Originally focused on business contact information, ZoomInfo has evolved into a full-fledged operating system for sales and growth teams. While it’s a powerful tool, its subscription-based model can be costly for small businesses, leading to the rise of alternative B2B data providers.

ZoomInfo offers multiple subscription plans tailored to different business needs, helping teams improve sales, marketing, operations, and talent acquisition.

Each plan includes specialized features designed to streamline workflows and drive growth. Businesses can choose from four main options:

• Sales Plan – Focuses on prospecting, lead generation, and sales engagement.
• Marketing Plan – Enhances audience targeting, campaign effectiveness, and data-driven marketing strategies.
• Talent Plan – Helps recruiters find and connect with top candidates.
• Operations Plan – Provides data management and integration tools for seamless business operations.

ZoomInfo gathers business data from multiple sources, including public records, networking platforms, website registrations, and business directories. This information is then processed through an advanced system to ensure accuracy and compliance with privacy regulations.

Here’s how the platform works:

1. Data Collection – Raw business data is sourced from various public and proprietary channels, including web scraping and third-party providers.
2. Verification & Processing – The FuZIon Data Collection System cleans, validates, and structures the information, ensuring it’s accurate and actionable.
3. Continuous Updates – The database is regularly monitored and updated to maintain high-quality, go-to-market (GTM) ready data.

ZoomInfo's proprietary technology helps refine and qualify data, even if it’s not always in real-time, making it a valuable tool for businesses that need reliable B2B insights.

ZoomInfo is packed with features designed to streamline sales, marketing, and recruiting efforts. From AI-driven insights to seamless integrations, this platform helps businesses connect with the right prospects while saving time and effort. Below are some of the standout features that make ZoomInfo a powerful tool.

ZoomInfo leverages artificial intelligence and big data to process and categorize vast amounts of information. Instead of manually sifting through contacts, businesses get structured, ready-to-use data that helps them focus on high-value leads. AI also enhances predictive analytics, allowing teams to anticipate customer needs and make smarter sales decisions.

The platform maintains an extensive database of business professionals and companies worldwide. Users can access verified profiles, including contact details, company information, and industry insights—all updated regularly to ensure accuracy. With over 220,000 professional profiles, 150,000 email addresses, and 100,000 company profiles, it provides a wealth of high-quality business intelligence.

Finding the right prospects is easy with ZoomInfo’s advanced search system. Users can apply detailed filters such as industry, job title, location, company size, and revenue to refine results. This level of precision helps businesses target their ideal customers faster, increasing efficiency and improving outreach efforts.

ZoomInfo integrates with popular Customer Relationship Management (CRM) tools and marketing automation platforms, including Salesforce, HubSpot, and Marketo. These integrations help streamline workflows, ensuring that contact data flows seamlessly into existing sales and marketing processes without the need for manual entry.

Data accuracy is a top priority for ZoomInfo. The platform continuously verifies and updates its information to ensure businesses receive real, up-to-date contacts and company details. This reduces bounce rates in email marketing campaigns and improves the overall reliability of sales prospecting efforts.

ZoomInfo goes beyond basic contact details by offering deep insights into companies and key decision-makers. Users can view company revenue, employee count, recent hiring trends, and organizational structures, helping them tailor their sales approach based on the latest business developments.

The platform includes built-in engagement tools like email automation, call tracking, and AI-powered conversation intelligence. Features like Engage help sales teams automate outreach, while Chorus analyzes sales calls to identify patterns and opportunities for improvement. These tools allow businesses to connect with prospects more effectively.

ZoomInfo is designed to scale with a company’s needs. Businesses can expand their capabilities by adding tools such as chat features, automated follow-ups, and conversation intelligence. This makes it a flexible solution that adapts to different sales and marketing strategies over time.

Privacy and compliance are essential when handling customer data, and ZoomInfo follows strict security standards. The platform adheres to GDPR, CCPA, and other data protection laws, ensuring that businesses use compliant, ethically sourced data. This reduces legal risks while maintaining trust with customers.

ZoomInfo is available across both desktop and mobile devices, making it easy for teams to access business intelligence wherever they are. Sales and marketing professionals can look up prospect details on the go, ensuring they stay productive even when away from the office.

These features make ZoomInfo a powerful tool for businesses looking to optimize their lead generation and customer acquisition strategies.

ZoomInfo helps businesses tackle key challenges in sales, marketing, and recruitment by providing accurate, real-time data and automation tools. Whether you're struggling with lead generation, poor data quality, or inefficient outreach, this platform offers solutions to improve your workflow and results.

Many businesses waste time chasing outdated leads or manually updating contact lists. ZoomInfo provides verified, up-to-date contact details, reducing bounce rates and increasing the success of outreach efforts.

Reaching the right person within a company can be challenging. ZoomInfo maps out company structures and provides insights on key decision-makers, helping sales teams connect with the right contacts faster.

Cold outreach can feel like searching for a needle in a haystack. With ZoomInfo’s advanced search and filtering tools, businesses can pinpoint their ideal prospects based on criteria like industry, company size, job title, and revenue—eliminating guesswork.

When sales and marketing teams operate separately, leads often slip through the cracks. ZoomInfo integrates with CRM and marketing automation platforms, ensuring both teams have access to the same high-quality data to nurture and convert prospects effectively.

Generic outreach doesn’t work. ZoomInfo provides detailed insights into prospects' interests, company activity, and recent news, allowing businesses to craft personalized messaging that resonates and increases response rates.

With strict data protection laws like GDPR and CCPA, businesses must ensure they use legally sourced data. ZoomInfo follows strict compliance measures, giving companies peace of mind when accessing and using customer information.

Hiring the right talent and expanding sales efforts require a strong database of prospects and candidates. ZoomInfo’s TalentOS helps recruiters find top candidates, while SalesOS streamlines sales prospecting—both supporting business growth without increasing workload.

Staying ahead of industry shifts is essential for long-term success. ZoomInfo provides market intelligence and trend analysis, giving businesses a competitive edge by identifying new opportunities and emerging threats in their sector.

By addressing these challenges, ZoomInfo helps businesses operate more efficiently, close more deals, and build stronger customer relationships.

ZoomInfo is designed for businesses of all sizes and industries, providing valuable data and insights that support different departments. Whether you're in sales, marketing, HR, or business development, this tool can help streamline processes and improve results.

Finding quality leads and closing deals is easier with ZoomInfo’s detailed prospect data, contact verification, and advanced filtering tools. Sales teams can identify decision-makers, track company activity, and personalize outreach to increase conversions.

Marketing professionals can use ZoomInfo to build targeted campaigns, segment audiences, and maximize engagement. With access to up-to-date contact lists and behavioral insights, they can ensure their messages reach the right people at the right time.

Recruiters can find top talent faster by accessing comprehensive candidate profiles, including professional history and company affiliations. This allows HR teams to streamline hiring efforts and connect with qualified candidates efficiently.

ZoomInfo helps business leaders conduct market research, analyze competitors, and uncover new growth opportunities. With access to industry trends and key company data, decision-makers can make strategic moves with confidence.

With its powerful database and automation features, ZoomInfo is a valuable tool for any team looking to improve efficiency and drive results.

Pros

• Reliable customer data – A strong database with detailed company and contact information.
• Verified contact details – Access to accurate phone numbers and email addresses.
• Intent data insights – Helps identify prospects actively searching for your services.
• Advanced search options – Granular filters make it easier to find the right leads.
• Data cleanup support – Ensures contact lists stay accurate and up to date.
• Workflow automation – Saves time by streamlining lead generation and outreach.

Cons

• Demo required for free trial – You must schedule a live demo to access it.
• Limited free plan – Users can only view up to 10 contacts.
• No transparent pricing – Costs are not publicly available.
• Expensive subscription plans – Can be costly for small businesses.

1. Is ZoomInfo GDPR and CCPA compliant?

Yes, ZoomInfo follows strict data privacy regulations, including GDPR and CCPA. It ensures data collection and usage align with legal standards to protect user privacy.

2. Can ZoomInfo be used for email marketing campaigns?

Yes, ZoomInfo provides verified email addresses, making it a useful tool for email marketing. However, businesses must ensure compliance with email outreach regulations like CAN-SPAM and GDPR.

3. Does ZoomInfo provide real-time data updates?

ZoomInfo updates its database regularly but does not always offer real-time data. It prioritizes accuracy over instant updates by verifying information before adding it to its system.

4. Is there a contract requirement for ZoomInfo subscriptions?

Yes, most ZoomInfo plans require an annual contract. Month-to-month options are not typically available, so businesses should carefully evaluate their needs before committing.

5. What industries benefit the most from ZoomInfo?

Industries that rely on B2B sales, such as technology, finance, healthcare, and recruitment, gain the most from ZoomInfo’s database and prospecting tools. However, any company looking for detailed business intelligence can benefit.

ZoomInfo is a powerful B2B intelligence platform designed to help businesses streamline sales, marketing, recruitment, and data management. With its extensive database, AI-driven insights, and automation features, it simplifies lead generation, prospect research, and outreach efforts.

However, while ZoomInfo offers valuable tools for business growth, it comes with a learning curve and a higher price point, making it essential for companies to assess their needs before investing. Whether you're looking to expand your customer base, improve targeting, or enhance workflow efficiency, ZoomInfo provides the resources to make informed decisions and drive results.