Top Lavender features

Writing sales emails that get responses is tough. Lavender makes it easier. This AI-powered tool helps sales teams craft better emails with real-time coaching, personalization tips, and data-driven insights.

It’s built for reps who want to sound more natural, connect faster, and increase reply rates. No more guessing—Lavender analyzes your writing and suggests improvements on the spot.

Let’s break down the top features that make Lavender a must-have for sales teams. And if you’re evaluating tools like this, consider using Dimmo to make an informed choice.

Lavender is an AI-powered sales assistant designed to help teams write more effective emails. It provides real-time coaching and personalized suggestions, making it easier to craft messages that get more replies.

With Lavender, sales reps can improve their emails as they write, reducing guesswork and increasing engagement. The platform also integrates with popular sales tools, making it a seamless addition to existing workflows.

Key Features:

• AI-driven recommendations – Get instant feedback to improve clarity, tone, and personalization.
• Seamless integrations – Works with Salesloft, HubSpot, Groove, and other sales platforms.
• Leaderboard and competitive analysis – Track performance and compare with peers.
• Mobile optimization – Ensure emails look great and perform well on any device.

Lavender helps sales teams save time, write better, and boost response rates—all with the power of AI.

Lavender offers flexible plans to fit different needs, from occasional users to full sales teams.

• Free Plan – Analyze and personalize up to five emails per month, with basic integrations for Gmail and Outlook.
• Starter Plan ($27/month, billed annually) – Unlimited email assistance, AI-powered writing, mobile optimization, and access to live chat support.
• Individual Pro Plan ($45/month, billed annually) – Includes everything in the Starter Plan, plus priority support and a dedicated customer success manager.
• Team Plan ($89 per seat/month, billed annually) – Designed for teams, offering advanced features like team analytics, dynamic scoring, proactive support, and access to the content studio.

Whether you're a solo rep or managing a team, Lavender has options to help improve email performance.

Lavender is designed to help sales teams craft better emails, improve response rates, and streamline outreach efforts. With AI-powered tools and data-driven insights, it takes the guesswork out of sales communication. Below are its top features in detail:

Lavender provides instant feedback on your emails as you type, scoring them based on clarity, tone, and effectiveness. It highlights areas for improvement, such as overly complex sentences, weak subject lines, or missing personalization. This coaching helps sales reps fine-tune their messages to sound more natural and engaging. With every edit, Lavender ensures your email is clear, professional, and optimized for better response rates.

Writing sales emails from scratch can be time-consuming, but Lavender speeds up the process with AI-assisted email generation. Based on best practices and sales data, it suggests subject lines, body text, and closing statements tailored to your prospect. This feature is especially useful for sales reps who send high volumes of outreach emails, helping them maintain quality and consistency while saving time.

Generic emails often go unanswered, but Lavender helps personalize every message with AI-driven insights. By analyzing prospect data, it suggests customized greetings, relevant talking points, and personalized sign-offs. It even factors in a prospect’s personality and communication style, ensuring your email feels tailored and authentic. This deeper level of personalization increases the chances of getting a positive response.

Lavender connects effortlessly with major sales platforms like Gmail, Outlook, and HubSpot, keeping all your email interactions in sync. This integration reduces manual data entry, ensuring that prospect information and conversation history are automatically updated. With fewer administrative tasks, sales reps can focus more on selling and less on managing their inbox.

Understanding what works (and what doesn’t) is key to improving sales outreach. Lavender tracks important email metrics like open rates, response rates, and engagement levels. It provides detailed reports so sales teams can identify trends, spot issues, and refine their messaging strategy. With real-time insights, reps can adjust their approach to maximize their chances of success.

With so many emails being read on mobile devices, formatting matters. Lavender ensures your emails are easy to read and visually appealing on any screen size. It automatically adjusts line spacing, font size, and structure to improve readability. This helps prevent common mobile display issues that could make your email look unprofessional or hard to read.

Visual elements can help make emails feel more engaging and less robotic. Lavender includes a built-in library of GIFs that can be added to messages to make them more dynamic. Whether it’s a friendly wave or a well-placed reaction GIF, these visuals can add personality and break the monotony of plain text. Used strategically, they can also help build rapport and keep prospects interested.

For sales managers, Lavender offers a dashboard to track team email performance and coaching opportunities. It provides insights into which reps are sending high-quality emails and who may need additional guidance. Managers can review email scores, analyze response trends, and offer data-backed coaching to improve team-wide communication. This feature helps standardize best practices and ensures consistent outreach quality.

Lavender streamlines the sales process by integrating workflow automation and prospecting tools. It helps reps stay organized by managing follow-ups, tracking email sequences, and automating repetitive tasks. This ensures no lead is forgotten and that sales teams can focus on building relationships rather than spending time on administrative work.

From subject lines to email length, Lavender’s AI suggests improvements at every stage of email writing. It provides data-backed recommendations to help optimize message structure, phrasing, and overall readability. Whether it’s adjusting tone for a warmer approach or rewording sentences for clarity, these AI insights ensure every email is polished and persuasive.

Lavender isn't just an email assistant—it’s a powerful AI tool that helps sales teams write smarter, faster, and more effectively. By combining personalization, analytics, and automation, it ensures every email has the best chance of getting a response.

Sales teams often struggle with writing effective emails that get responses. Generic outreach, poor personalization, and inefficient workflows can slow down the sales process and reduce engagement. Lavender helps solve these challenges by leveraging AI to improve email quality, streamline communication, and enhance productivity. Here’s how it tackles common business problems:

Many sales emails go unanswered because they lack clarity, personalization, or a compelling reason to respond. Lavender analyzes email content in real-time, offering recommendations to improve subject lines, tone, and structure. By optimizing emails for readability and engagement, it increases the likelihood of receiving a reply.

Crafting personalized sales emails takes time, especially for teams handling high-volume outreach. Lavender speeds up the process with AI-generated email drafts and smart suggestions. Sales reps can create high-quality emails faster, freeing up time to focus on building relationships and closing deals.

A one-size-fits-all approach rarely works in sales outreach. Lavender integrates prospect data and behavioral insights to help sales reps tailor messages to individual recipients. By suggesting relevant details and adjusting language based on the recipient’s preferences, it makes emails feel more human and less automated.

Without clear guidelines, email quality can vary from one sales rep to another. Lavender’s coaching features ensure that all emails follow best practices for clarity, structure, and engagement. Managers can also track team performance and provide targeted coaching to maintain high standards across the board.

Knowing which emails perform best can help refine sales strategies, but tracking this manually is challenging. Lavender provides detailed analytics on open rates, response rates, and engagement levels. With data-driven insights, sales teams can adjust their approach, test different messaging styles, and continuously improve their outreach efforts.

With more prospects reading emails on mobile devices, formatting issues can lead to poor readability and lost opportunities. Lavender ensures emails are mobile-friendly by adjusting spacing, font size, and layout. This guarantees that every email looks professional, regardless of where it’s read.

Following up with prospects is crucial, but keeping track of email sequences manually can be overwhelming. Lavender streamlines workflow management by automating follow-ups, tracking interactions, and ensuring that no lead falls through the cracks. This reduces administrative workload and keeps sales teams focused on closing deals.

By addressing these challenges, Lavender helps businesses improve email effectiveness, boost engagement, and drive more meaningful conversations with prospects.

Sales professionals know that writing effective emails can be a challenge. Generic, poorly structured messages often go unread, leading to missed opportunities. Lavender uses AI to help sales reps craft engaging, personalized emails that improve response rates and drive better results. Here’s why it’s a valuable tool:

Lavender helps create emails that feel more human and less robotic. By analyzing customer data and identifying key interests, it suggests personalized content tailored to each recipient. This makes emails more relevant, increasing the chances of getting a response.

If your emails aren’t being opened, they’re not doing their job. Lavender’s AI analyzes subject lines, tone, and readability to optimize your messaging for better engagement. It ensures your emails are clear, compelling, and aligned with best practices to maximize both open and reply rates.

Since many prospects check emails on their phones, formatting issues can lead to missed opportunities. Lavender ensures emails are optimized for all devices—desktop, tablet, and mobile—so your message looks professional no matter where it’s read.

Understanding what works (and what doesn’t) is key to improving email outreach. Lavender provides detailed analytics on open rates, response rates, and other key metrics, helping users adjust their strategy in real-time for better results.

Lavender uses advanced AI and natural language processing (NLP) to suggest impactful phrasing, structure, and personalization tips based on past performance. This helps sales reps refine their messaging and continuously improve their outreach efforts.

With Lavender, sales teams can streamline email writing, increase engagement, and ultimately generate more leads—all while saving time and effort.

Lavender is designed for sales professionals who want to improve their email outreach and boost engagement. Whether you’re crafting cold emails, follow-ups, or prospecting messages, the platform helps streamline the process and increase response rates. Here’s who benefits most from using Lavender:

Sales reps rely on email outreach to connect with prospects, but generic messages often go ignored. Lavender helps SDRs and AEs write more compelling, personalized emails that capture attention and drive conversations.

For those overseeing sales teams, Lavender offers insights into email performance, helping managers coach their teams more effectively. With data-driven recommendations, managers can guide reps in refining their messaging for better results.

Marketing teams looking to enhance email campaigns can use Lavender to improve messaging clarity, optimize subject lines, and ensure emails align with brand voice. The platform helps create engaging content that resonates with audiences.

Finding top talent often starts with a well-crafted email. Lavender helps recruiters personalize outreach, making their messages more appealing to candidates and improving response rates.

For small business owners and startup founders, every email counts. Lavender helps craft professional, high-quality emails that drive engagement, whether reaching out to investors, partners, or potential customers.

Lavender is a powerful tool for anyone who relies on email to communicate, engage, and convert—making it an essential resource across multiple industries.

Pros

• AI-powered email coaching – Provides real-time feedback to improve email effectiveness and boost reply rates.
• Personalization tools – Helps tailor emails using prospect data and insights for more meaningful connections.
• Seamless integrations – Works with platforms like Gmail, Outlook, HubSpot, and Salesloft for a smooth workflow.
• Mobile optimization – Ensures emails are properly formatted and easy to read on any device.
• Performance tracking – Offers analytics on open rates, reply rates, and engagement to refine email strategies.
• User-friendly interface – Simple and intuitive design makes it easy to use for both beginners and experienced sales professionals.

Cons

• Limited free plan – The free version only allows a few emails per month, which may not be enough for active users.
• Pricing for teams – Costs can add up quickly for larger sales teams needing multiple seats.
• AI-generated content needs review – While helpful, AI-generated emails may require adjustments to align with specific brand voices or messaging styles.
• Feature access depends on plan – Some advanced tools, like team analytics and priority support, are only available on higher-tier plans.

Despite a few drawbacks, Lavender remains a strong choice for professionals looking to enhance their email outreach and boost engagement rates.

Does Lavender offer a free trial?

Lavender provides a free version that allows users to analyze and personalize up to five emails per month. This gives new users a chance to explore the platform’s AI-powered coaching and personalization features before committing to a paid plan.

Are credit card details required for the Lavender trial?

No, signing up for Lavender’s free version does not require a credit card. Users can access basic features without any upfront payment or commitment.

What payment frequencies does Lavender offer?

Lavender’s paid plans are billed annually, which means users pay for the full year upfront. There are no monthly billing options currently available.

Does Lavender offer an API?

At this time, Lavender does not provide an API for external integrations. However, it seamlessly connects with popular platforms like Gmail, Outlook, HubSpot, and Salesloft for easy email workflow integration.

Does Lavender support multiple languages?

Lavender primarily focuses on English-language emails. While users can write in other languages, the AI coaching and scoring features are optimized for English content.

Lavender is a powerful AI tool designed to help sales professionals craft more effective emails, boost response rates, and streamline their outreach efforts. With features like real-time coaching, personalization assistance, and seamless CRM integrations, it takes the guesswork out of writing high-converting emails.

Whether you're an individual sales rep looking to improve your outreach or a team aiming to optimize email performance, Lavender provides the tools to enhance communication and drive better results. If you’re looking for a data-driven approach to sales emails, this platform is worth considering.