Top Koala features

Koala is a powerful pipeline generation engine designed to help sales teams work smarter and faster. It brings everything reps need into one easy-to-use platform, making account prioritization, deep research, and identifying buying committees simpler than ever.

With Koala, sales professionals get real-time insights and a clear view of every account’s activity. It helps you spot key buying signals, understand engagement, and connect with the right decision-makers quickly.

If you’re ready to streamline your sales process and close deals more efficiently, Koala has the tools to make it happen. In this post, we’ll explore the standout features that make Koala a game-changer for sales teams.

Koala is a powerful customer intent platform designed to help sales teams act on real-time buying signals. By tracking website activity and identifying engaged prospects, Koala makes sure your team reaches out at the right moment with the right message.

Here’s how it works:

• Real-Time Intent Tracking: Koala captures intent data from your marketing site, blog, product pages, and technical docs — anywhere your prospects show interest.

• Identifies Known and Anonymous Visitors: If a user has provided their email through a form, signup, or login, Koala links activity to that user. For anonymous traffic, Koala partners with Clearbit Reveal to identify companies based on IP address.

• Instant Alerts: Once set up, Koala sends real-time intent signals directly to Slack, helping your sales team respond quickly and drive more revenue.

With Koala, your team gets the insights they need to prioritize outreach and close deals faster.

• Free Plan: $0/month — 3 seats, 5K Clearbit Reveal, 250 accounts, standard integrations

• Growth Plan: $1000/month — 3 seats (extras available), 10K Clearbit Reveal, unlimited accounts, CRM connection

• Business Plan: Custom pricing — Advanced automation, multiple CRMs, premium integrations, dedicated support

Koala offers flexible plans to fit teams of any size, with powerful tools for smarter pipeline generation.

Koala is built to simplify pipeline generation and help sales teams work smarter. Packed with AI-driven tools and powerful automation, it gives you everything you need to prioritize leads, track intent, and manage outreach. Let’s dive into the features that make Koala stand out.

Koala makes capturing leads seamless and efficient. It tracks visitors on your website and identifies potential buyers through their behavior and engagement.

• Website deanonymization: See who’s browsing your site and turn anonymous traffic into real leads.
• Prospect-level identity: Koala remembers every lead interaction — clicks, views, and sessions — helping you understand user behavior.
• Product analytics: Get insights into how visitors interact with your product, helping sales teams target the right accounts.

Under the hood, Koala operates as a robust B2B customer data platform (CDP). It captures and organizes data to give you a complete view of your leads.

• Tracks page views and session times automatically
• Resolves user identities across devices and login states
• Centers data around accounts and visitors for accurate tracking
• Stores every interaction — from MQLs to link clicks — for long-term visibility

Koala’s intent tracking feature helps you identify leads when they’re most engaged. It scores accounts based on activity so you can prioritize outreach.

• Audience and ICP scoring: Rank leads based on how well they match your ideal customer profile.

• Content-driven insights: Koala’s AI analyzes the content your leads interact with and suggests signals for better targeting.

For product-led growth (PLG) companies, understanding user behavior is critical. Koala tracks product usage to help sales reps identify engaged users.

• See onboarding status and milestones for each lead

• Track how users interact with your product over time

• Identify power users and accounts ready for expansion

Koala automatically tracks engagement across multiple channels, giving you a full picture of buyer behavior.

• Captures page views and session time with minimal setup

• Tracks email click-throughs from sales and marketing campaigns

• Monitors ad engagement to identify high-intent prospects

Stay ahead by knowing when an account is ready to buy. Koala’s intent scoring system uses AI to highlight surging accounts.

• Identify accounts with increasing engagement and interest

• Prioritize leads based on their likelihood to convert

• Get alerts when high-potential accounts become active

Koala keeps your team informed without manual effort. Set up alerts and notifications so no opportunity slips through the cracks.

• Send Slack notifications for key account activity

• Trigger outbound emails based on lead behavior

• Enrich your CRM with real-time data through webhooks

Take the guesswork out of follow-ups with Koala’s automated outreach tools. You’ll see better engagement with less effort.

• Automate follow-up emails with high open and reply rates

• Use signals to determine the best time and message for outreach

• Integrate easily with tools like HubSpot, Salesforce, and Apollo

Koala brings everything sales teams need into one platform, making pipeline generation easier and more efficient. Its combination of AI-driven insights, automation, and data tracking ensures you stay ahead of the competition.

Koala helps businesses overcome common sales and marketing challenges by providing real-time insights and clear signals about customer intent. With its powerful tracking and automation features, Koala makes sure your team focuses on the right opportunities at the right time.

Here’s how Koala tackles key business problems:

• Missed Sales Opportunities: Koala captures real-time intent data from your website, product pages, and documentation, so your sales team never misses a prospect showing buying interest.

• Inefficient Lead Prioritization: With Koala’s intent scoring and automated alerts, your team knows exactly which accounts are most engaged and ready for outreach.

• Lack of Visibility: Koala tracks user activity across multiple touchpoints, giving you a complete view of how prospects interact with your content and product.

• Slow Response Times: By sending real-time alerts to Slack, Koala helps your team respond to hot leads immediately, increasing your chances of closing deals.

• Fragmented Data: Koala integrates with tools like HubSpot, Salesforce, and Outreach, ensuring all your intent data is in one place and easily accessible.

Koala streamlines your sales process, making sure your team works smarter and faster with the right data at their fingertips.

Koala is designed for teams that want to turn intent data into action. It’s a perfect fit for businesses focused on boosting sales, improving marketing efforts, and strengthening customer engagement. From fast-growing startups to established enterprises, Koala helps teams stay ahead by identifying and responding to buying signals in real time.

Here’s who benefits most from Koala:

• Sales Teams: Reps use Koala’s real-time alerts and lead prioritization tools to reach out to the right prospects at the perfect moment.

• Marketing Teams: Koala helps marketers track engagement across content, websites, and product pages, so they know which campaigns drive interest and conversions.

• Customer Success Teams: By monitoring user activity and product usage, support teams can proactively address customer needs and reduce churn.

• Revenue Operations: Koala provides a unified view of intent data, helping ops teams streamline workflows and align sales and marketing efforts.

• Product-Led Growth Companies: With detailed product analytics and user activity tracking, Koala makes it easy for PLG teams to identify power users and expansion opportunities.

Koala brings different teams together with shared insights, ensuring everyone works from the same playbook to drive growth and customer satisfaction.

Like any platform, Koala has its strengths and areas for improvement. Here’s a balanced look at what users love and what could be better.

Pros:

• Real-time intent signals: Get instant alerts when prospects show buying intent, so your team can respond quickly.

• Comprehensive data tracking: Capture user activity across websites, blogs, product pages, and technical docs for a complete view of engagement.

• Seamless integrations: Works well with popular tools like Slack, Salesforce, HubSpot, and more, keeping your workflows smooth.

• Clear, actionable insights: Prioritize leads based on intent and engagement, making outreach more effective.

• Flexible automation: Set up alerts, follow-ups, and CRM enrichment without manual effort.

Cons:

• Learning curve: New users may need time to fully understand and use all of Koala’s advanced features.

• Pricing: Costs can add up for larger teams or businesses needing advanced functionality.

• Limited free plan: The free tier has seat and usage limits, which may not be enough for fast-scaling companies.

1. Does Koala integrate with my existing CRM?

Yes, Koala works seamlessly with popular CRMs like Salesforce and HubSpot. It also supports custom integrations through webhooks for more tailored workflows.

2. How accurate are Koala’s intent signals?

Koala uses real-time first-party data and advanced AI to deliver highly accurate intent signals. It tracks website activity, product usage, and engagement to help your team prioritize leads with confidence.

3. Can I customize the alerts Koala sends?

Absolutely! You can set up custom alerts in Slack for specific actions, like when a high-priority account visits your site or a prospect engages with your content.

4. Is Koala suitable for small teams?

Yes! Koala offers a free plan with essential features perfect for small teams just starting with intent-based selling. As your team grows, you can upgrade to more advanced plans.

5. How does Koala handle anonymous website visitors?

When an email address isn’t available, Koala partners with Clearbit Reveal to identify the visitor’s company through their IP address, giving your team valuable context even when users stay anonymous.

Koala offers a powerful way to capture real-time intent signals, prioritize leads, and help your sales team take action when it matters most. With features like deep account research, automated alerts, and AI-driven insights, it simplifies pipeline generation and makes prospecting more efficient.

If you’re exploring tools like Koala, it’s worth comparing it with other platforms to see what fits your needs best. That’s where Dimmo comes in. Dimmo is a smart software comparison tool with AI-driven insights that helps you evaluate features, pricing, and performance—so you can make the right choice with confidence.