Top Clay features

Do you need a powerful RevOps solution to automate outreach and enhance data enrichment?

Clay GTM is more than just a data tool—it’s a game-changer for sales and marketing teams looking to streamline outreach and maximize efficiency. With access to over 75 data enrichment sources in one place, it simplifies lead generation, prospecting, and automation.

But with so many software options out there, how do you know if Clay is the right fit? Comparing tools can be overwhelming, but making an informed choice is key to getting the best results. That’s where Dimmo comes in. Its AI-powered platform helps sales professionals evaluate software, so you can find the perfect solution without the guesswork.

Now, let’s break down Clay’s top features.

Clay is a RevOps software designed to help sales and marketing teams streamline outreach and data enrichment. It brings together over 75 data sources into a single platform, giving users a one-stop solution for finding, verifying, and automating lead generation.

With Clay, businesses can:

• Build targeted prospect lists by pulling enriched contact details from multiple sources.
• Automate outreach campaigns with personalized messaging at scale.

• Use AI-driven analysis to extract insights from web pages, PDFs, and search results.
• Integrate with top platforms like Semrush, SimilarWeb, and Clearbit for expanded data access.

One of Clay’s most powerful tools is Claygent, an AI web scraper that gathers unstructured data from various online sources. It allows users to pull leads from platforms beyond LinkedIn, including Google Maps and GitHub.

The platform offers flexible pricing, including a free plan for basic users and enterprise solutions for larger teams. New users can explore Clay with a 14-day trial, unlocking Pro features before committing.

Since its launch, Clay has grown rapidly, now serving over 100,000 users and earning the trust of companies like Intercom, Verkada, and Notion. By combining AI automation with human-driven sales strategies, Clay continues to push the boundaries of RevOps efficiency.

Clay offers a range of pricing options to fit different business needs:

• Free Plan – Limited features with a trial to explore basic capabilities.
• Starter Plan ($97–$149/month) – Ideal for individuals and recruiters, includes initial data enrichment credits.
• Explorer Plan ($262–$349/month) – Designed for startups and growth agencies, with expanded features.
• Pro Plan ($525–$700/month) – Best for sales teams, offering higher credit limits and CRM integrations.
• Enterprise Plan – Custom pricing with tailored solutions, requiring direct contact.

Annual billing provides a 25% discount on all plans. A 14-day free trial of the Pro Plan is available, offering 1,000 credits and full feature access—no credit card required.

Clay is packed with features that help sales and marketing teams streamline lead generation, data enrichment, and outreach. Here’s a closer look at what makes this platform stand out.

Clay simplifies lead generation by pulling data from multiple sources, including LinkedIn, company websites, and public records. Users can set specific filters—such as industry, job title, and company size—to generate a refined list of high-quality prospects. While Clay integrates with tools like Apollo for lead searches, its main strength lies in organizing and automating lead-building workflows.

With Claygent, users can extract unstructured data from web pages, PDFs, and search results. This AI-driven tool automates manual research, helping teams gather insights from non-traditional sources like Google Maps and GitHub. Instead of relying solely on LinkedIn, businesses can diversify their prospecting efforts for a broader reach.

Clay offers access to over 100 enrichment tools that enhance contact and company data. It verifies, cleans, and enriches records, pulling from global databases to ensure accuracy. Whether you need firmographic details or updated contact info, Clay provides a reliable data pipeline for informed decision-making.

Prospect information changes fast, and outdated data can lead to wasted outreach efforts. Clay keeps your records current by automatically refreshing contact details, job titles, and company updates in real time. This ensures that sales teams are always working with the most up-to-date information.

Clay’s AI-powered messaging tools help craft customized emails based on enriched data. It adjusts messaging to fit each prospect’s profile, making outreach feel personal at scale. Businesses can run targeted campaigns without sacrificing the human touch, improving response rates and engagement.

Clay goes beyond LinkedIn by sourcing leads from 10+ platforms, including Google Maps, GitHub, and industry-specific directories. This broadens lead-generation efforts, making it easier to find prospects in niche markets or industries that may not be well-represented on traditional platforms.

Clay helps sales teams prioritize leads with customizable scoring models. By defining key factors—such as engagement levels, company size, or funding stage—teams can focus on high-value prospects. This feature ensures that outreach efforts are directed toward the most promising leads, improving conversion rates.

Clay integrates with top sales and marketing tools, including Semrush, Clearbit, and TrustRadius. These integrations enable teams to sync data effortlessly, ensuring smooth workflows and easy access to enriched insights across multiple platforms.

Understanding a lead’s intent is crucial for effective outreach. Clay’s AI analyzes collected data to uncover key insights, such as buying behavior and engagement history. With this information, sales teams can tailor their strategies to resonate with each prospect’s needs.

Clay consolidates data from 75+ enrichment tools, providing businesses with flexible access to global intelligence. Whether targeting local prospects or expanding into international markets, users can tap into diverse data sources to refine their outreach strategies.

These features make Clay a powerful choice for revenue operations teams looking to enhance their sales pipeline and outreach efficiency.

Clay is designed to solve key challenges that sales and marketing teams face in lead generation, data management, and outreach. By automating tedious tasks and providing high-quality data, it helps businesses work smarter and close deals faster. Here’s how Clay tackles common pain points:

Finding and compiling prospect lists manually is time-consuming and often incomplete. Clay automates this process by pulling data from multiple sources and allowing users to filter leads based on specific criteria like job title, industry, and company size. This ensures teams have access to a steady pipeline of high-quality prospects.

Bad data leads to wasted outreach efforts. Clay continuously refreshes and verifies prospect information, reducing bounced emails and outdated records. With real-time updates, sales teams can trust that they’re working with the most accurate contact details.

Mass emails that feel generic often go ignored. Clay’s AI-driven personalization tools analyze prospect data to tailor outreach messages, making communication more relevant and engaging. This improves response rates and helps build stronger connections with potential clients.

Many businesses rely on multiple tools for data enrichment, making it difficult to consolidate and manage information effectively. Clay centralizes data from over 75 enrichment sources, providing a single platform for comprehensive prospect research.

Sales teams often spend hours researching leads and gathering company insights. Clay automates this process with AI-powered web scraping, extracting valuable information from websites, PDFs, and search results—freeing up time for selling instead of researching.

Relying solely on LinkedIn for prospecting can be restrictive. Clay expands lead generation by sourcing data from Google Maps, GitHub, and other platforms, helping businesses tap into a wider range of potential customers.

Without a clear way to rank prospects, teams can waste time chasing low-quality leads. Clay’s lead scoring system allows businesses to set criteria for prioritization, ensuring sales reps focus on the most promising opportunities.

By addressing these common challenges, Clay helps businesses optimize their sales processes, improve outreach effectiveness, and close more deals with less effort.

Clay brings efficiency and organization to relationship management, helping users stay connected and engaged with their professional network. Whether you're managing outreach, tracking interactions, or sharing contacts, Clay streamlines the process. Here’s what makes it valuable:

Instead of juggling multiple platforms, Clay consolidates contacts from LinkedIn, Facebook, iMessage, email, and more. This unified approach makes it easy to manage and access your entire network in a single location.

Find the right connections effortlessly using natural language search. Whether you're looking for “marketing managers in San Francisco” or “colleagues from my previous job now working in tech,” Clay helps you filter and locate relevant contacts in seconds.

Building strong relationships requires consistent communication. Clay allows you to take notes on contacts, set reminders for follow-ups, and receive notifications when it’s time to check in—ensuring no important connection slips through the cracks.

If you haven't interacted with a contact in a while, Clay will send a gentle nudge to remind you to reconnect. This feature helps maintain meaningful relationships without the need for constant manual tracking.

Need to introduce someone to a colleague? Clay makes it easy to share contacts, with or without additional notes, so your team can collaborate efficiently without losing important details.

By keeping contacts organized, automating reminders, and enhancing searchability, Clay simplifies networking and helps users nurture professional relationships with ease.

Clay isn’t a one-size-fits-all tool—it’s designed for businesses that rely heavily on outbound marketing, data enrichment, and automation. If you need to streamline lead generation and outreach, Clay can be a valuable asset. Here’s who will benefit most:

• Sales and marketing teams handling large data volumes – Automates repetitive tasks like data enrichment and outreach, saving time and improving efficiency.
• Mid-sized to large companies scaling outbound efforts – Usage-based pricing makes it adaptable for growing businesses that need a flexible solution.
• Teams focused on personalized outreach – Enables tailored messaging based on enriched data, helping improve engagement and conversion rates.

• Small teams or startups with tight budgets – Clay’s pricing may be too steep for early-stage businesses with limited funds.
• Businesses looking for a full CRM – While Clay excels at lead generation and outreach, it doesn’t replace a complete customer relationship management system.
• Teams needing quick setup and ease of use – Clay has a learning curve, and smaller teams without technical expertise may take time to optimize workflows.

For businesses with heavy outbound needs, Clay offers powerful automation and data capabilities. However, those looking for a budget-friendly or all-in-one CRM solution may need to explore other options.

Clay offers powerful automation and AI-driven features, but it also has some limitations. Here’s a balanced look at its strengths and weaknesses:

• AI-driven messaging – Automates personalized outreach, making messages feel more natural and increasing engagement rates.
• Time-saving automation – Reduces manual tasks by streamlining lead research, data enrichment, and outreach processes.
• Seamless integrations – Connects easily with CRMs and other sales tools, creating a smoother workflow.
• Scales with your needs – Ideal for growing businesses that need to handle large volumes of leads efficiently.
• Improves lead quality – Pulls data from multiple sources to refine prospect lists and enhance targeting.

• Takes time to learn – Has a learning curve, requiring setup and optimization to maximize its benefits.
• Can get expensive – The credit-based pricing may be costly for small teams or businesses with high data needs.
• Not a full CRM – Focuses on lead generation and outreach but lacks full customer relationship management features.
• Data accuracy varies – Information is only as reliable as the sources it pulls from, which can sometimes lead to outdated or incorrect data.
• Risk of over-automation – If not carefully managed, automated outreach could feel impersonal or overly aggressive.

While Clay is a powerful tool for sales and marketing teams, businesses should consider its pricing, learning curve, and reliance on third-party data before diving in.

Is Clay a replacement for a CRM?

No, Clay is not a CRM. It specializes in lead generation and outreach but works alongside CRM platforms by integrating with them for a smoother workflow.

Does Clay support automated email campaigns?

Yes, Clay automates email outreach by using AI to craft personalized messages at scale. It helps ensure your emails feel tailored to each recipient, improving engagement.

How reliable is the data provided by Clay?

Clay pulls information from various external sources, so data accuracy depends on those providers. While platforms like Apollo and Dropcontact offer extensive databases, some sources may occasionally have outdated or incorrect details.

What do users say about Clay’s data accuracy?

Online discussions indicate mixed feedback. Some users find Clay highly effective for data enrichment and outreach automation, while others report occasional inaccuracies, such as outdated contact details or incorrect emails.

Is Clay useful for businesses without a sales team?

Clay is built to streamline lead research and outreach, primarily benefiting sales teams. While businesses without dedicated sales staff can use it, the platform’s strongest advantages are in automating and enhancing sales processes.

Clay is a powerful tool for automating lead generation, data enrichment, and outreach. With AI-driven messaging, seamless integrations, and workflow automation, it helps sales and marketing teams work more efficiently. However, it does come with a learning curve and a pricing model that may not be ideal for smaller teams.

If your business relies on outbound sales and personalized outreach, Clay can be a valuable addition to your tech stack. But if you need a full-fledged CRM or a budget-friendly solution, you may want to explore other options. Ultimately, Clay is best suited for teams looking to scale their outreach while saving time on manual tasks.