Wynter

Wynter is a market research platform for B2B companies. Learn what your target audience thinks, needs and wants.

About:

Wynter is an on-demand market research platform for B2B.

It's the fastest way to get feedback from your target customers and learn how your messaging is resonating with them.

- Market and brand research surveys

- Conduct message testing for website, ad, and email copy.

- Get qualitative insights on what your prospects think about you.

Test with verified B2B audiences: target by job title and industry. Set up a test in minutes, results in 12-48 hours.

Best fit for:

Employee Count: 100+

Location: North America

Industries: Software

Job Titles: Product Marketing & Demand Gen Leaders

Key Features:

Market and brand research surveys
Conduct message testing for website, ad, and email copy.
Get qualitative insights on what your prospects think about you.

Company Summary

Wynter is a company that helps businesses understand what their customers think about their brand and messages. They provide tools to get quick feedback from the right people, so companies can improve their marketing and products. (wynter.com)

Price Estimate

Wynter offers different pricing plans: (wynter.com)

Starter Plan: $798 per month, billed annually, includes 8 tests per year.
Pro Plan: $2,000 per month, billed annually, includes 20 tests per year.
Enterprise Plan: $5,000 per month, billed annually, includes 50 tests per year and additional services.

They also have a pay-as-you-go option for one-time tests, which cost 50% more than with a subscription.

Who is Wynter for?

Wynter is designed for businesses of various sizes, especially:

Company Size: Medium to large companies, typically with 50 to over 5,000 employees.
Job Titles: Marketing Managers, Product Managers, Growth Managers, Sales Directors, and CEOs.
Industries: Software as a Service (SaaS), E-commerce, Technology, Marketing, and Advertising. (wynter.com)

Features, Functionalities, and Benefits

Message Testing: Find out if your marketing messages connect with your target audience. (wynter.com)
Preference Testing: See which value propositions or landing pages your customers prefer. (wynter.com)
Market Research Surveys: Learn about your customers’ needs and opinions through surveys. (wynter.com)
Brand Research Surveys: Measure how well your brand is known and liked among your target customers. (wynter.com)
Pricing Page Tests: Check if your pricing is clear and appealing to your customers. (wynter.com)

Use Cases

Companies use Wynter for:

Improving Marketing Messages: Appcues used Wynter to make their messages clearer, leading to a 73% increase in sign-ups. (wynter.com)
Validating Strategic Directions: Paddle used Wynter to confirm their new business strategies. (wynter.com)
Understanding Customer Needs: Databook used Wynter to find the right market category and grew their inbound leads by 10 times. (wynter.com)

Who Are Their Best Customers?

Notable customers include:

Appcues: Improved their sign-up rates by 73% after refining their messaging with Wynter. (wynter.com)
Paddle: Validated their new strategic direction using Wynter’s insights. (wynter.com)
Databook: Found the perfect market category and increased inbound leads by 10 times with Wynter’s help. (wynter.com)

What Makes Wynter Different?

Wynter stands out by offering fast, on-demand feedback from verified B2B professionals, delivering insights in 12-48 hours. Their self-serve platform allows businesses to launch research quickly and easily. (wynter.com)