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Unbounce

Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages.
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About:

Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages—trusted by 15,000+ customers and 3,000+ marketing agencies. With a drag-and-drop editor, A/B testing, and AI-powered optimization, marketers create tailored pages fast—no developers needed.

Best fit for:

Employee Count: 50-500

Location: USA, UK, Canada, Australia, & France

Industries: Marketing Agencies, SaaS, Finance & Insurance, Ecomm and Professional Services

Job Titles: Marketing Agency Owner, Marketing Agency Leader, Sr. Digital/Growth/Paid Marketing Specialist/Manager, Director of Digital/Growth/Paid Marketing

Key Features:

  • Landing Page Drag-and-Drop Editor + Custom Code
  • No-Code, Built-In A/B Testing
  • AI-Powered Traffic Optimization
  • Pop-ups and Sticky Bars
  • AI Copywriting
  • Landing Page Templates (Mobile + Desktop)
  • Integrations

Company Summary

Unbounce is a company that helps businesses create special web pages, called landing pages, to attract more customers. These pages are designed to encourage visitors to take actions like signing up or making a purchase. Unbounce provides tools that make it easy to build, test, and improve these pages without needing to know how to code.

Price Estimate

Unbounce offers several pricing plans to fit different needs:

  • Build Plan: $74 per month when billed annually. This plan includes unlimited landing pages, popups, and sticky bars, along with access to Unbounce’s AI copywriting tool. (g2.com)

  • Experiment Plan: $112 per month when billed annually. This plan includes everything in the Build Plan, plus unlimited A/B testing and advanced reporting. (g2.com)

  • Optimize Plan: $187 per month when billed annually. This plan includes everything in the Experiment Plan, plus AI traffic optimization and visitor behavior insights. (g2.com)

  • Concierge Plan: $649 per month when billed annually. This plan includes everything in the Optimize Plan, plus a dedicated customer success manager and flexible add-on plans. (g2.com)

Unbounce also offers a 14-day free trial for new users. (webmetools.com)

Who is Unbounce for?

Unbounce is ideal for businesses of various sizes, from small startups to large enterprises. It’s especially useful for:

  • Company Size: Typically serves companies ranging from 10 to over 1,000 employees.

  • Job Titles:

    • Marketing Managers
    • Digital Marketers
    • Growth Hackers
    • PPC Specialists
    • Conversion Rate Optimization (CRO) Experts
  • Industries:

    • Marketing Agencies
    • E-commerce
    • Software as a Service (SaaS)
    • Small Businesses
    • B2B Marketing

Features, Functionalities, and Benefits

Unbounce offers several key features to help businesses create effective landing pages:

  • Landing Page Builder: A drag-and-drop tool that lets you create custom landing pages without needing to code.

  • A/B Testing: Test different versions of your landing pages to see which one performs better, helping you make data-driven decisions.

  • AI Optimization: Uses artificial intelligence to automatically direct visitors to the landing page variant most likely to convert them into customers.

  • AI Copywriting: Generates persuasive and relevant copy for your pages, ads, and emails, saving time and improving content quality.

  • Integrations: Connects with over 1,000 marketing tools and apps, allowing seamless workflow integration.

Use Cases

Companies use Unbounce in various ways to enhance their marketing efforts:

  • PPC Campaigns: Create dedicated landing pages for pay-per-click advertising to improve conversion rates. For example, Workshop Digital used Unbounce to increase a client’s conversion rate by 400% without increasing ad spend. (unbounce.com)

  • Email Marketing: Design landing pages that complement email campaigns, providing a cohesive experience for recipients.

  • Social Media Advertising: Develop targeted landing pages for social media ads to capture leads more effectively.

  • Lead Generation: Build forms and pages specifically designed to collect information from potential customers.

  • Product Launches: Create buzz and gather interest by directing traffic to a focused landing page about a new product or service.

Who Are Their Best Customers?

Unbounce serves a diverse range of customers across various industries. Notable examples include:

  • Workshop Digital: A marketing agency that used Unbounce to rapidly build and test landing pages, resulting in a 400% increase in client conversions without additional ad spend. (unbounce.com)

  • E-commerce Businesses: Online retailers utilize Unbounce to create product-specific landing pages that drive higher sales and improve customer engagement.

  • SaaS Companies: Software providers use Unbounce to design landing pages that effectively communicate product value and encourage sign-ups.

What Makes Unbounce Different?

Unbounce stands out by offering a comprehensive, no-code platform that empowers marketers to create, test, and optimize landing pages quickly and efficiently. Its AI-driven features, such as AI copywriting and optimization, enable businesses to enhance their marketing performance without requiring technical expertise. Additionally, Unbounce’s extensive integration capabilities allow seamless connection with a wide array of marketing tools, streamlining workflows and improving overall campaign effectiveness.

Legal Info:

For more information on Unbounce’s legal policies, you can visit their Privacy Policy and Terms of Service pages.

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