Tofu

Generate hyper-personalize omnichannel campaigns at scale that convert.

About:

Tofu provides a unified platform for creating hyper-personalized, omnichannel campaigns at scale that converts leads for B2B marketing teams. Tofu leverages your brand guidelines and segmentation (personas, industries, accounts, keywords) and uses generative AI to create unlimited variations of on-brand content for ads, emails, social, landing pages, blog posts, case studies, sales enablement, and any other content needs. We use insights and analytics to create a feedback loop that optimizes campaign performance and increases conversion on each channel.

Best fit for:

Employee Count: 100+

Location: North America

Industries: Software

Job Titles: Marketing & Demand Generation Leaders

Key Features:

Personalize content based on account, contact, persona, industry, use case, stage of funnel, and more
Omnichannel content from landing pages and emails (text and HTML) to ads, social and longform content like whitepapers, eBooks, blogs
Automated data enrichment including pain points and value propositions
Integration with your CMS and CRM/automation tools like Hubspot, Marketo, Salesforce, Outreach, Salesloft, and more
Automate the entire pre and post webinar or events process
Automatically inherit your brand/style guidelines, tone, messaging/positioning, and sales enablement materials

Company Summary

Tofu is a software company that helps businesses create personalized marketing materials quickly and easily. They use artificial intelligence (AI) to generate content like emails, web pages, and blog posts that match a company’s brand and speak directly to their customers. (businesswire.com)

Price Estimate

Tofu offers different pricing plans:

Free Plan: Manage up to 100 employees at no cost.
Premium Plan: $5 per employee per month, for more than 100 employees.
Enterprise Plan: Custom pricing for large businesses with special needs.

For more details, visit their pricing page. (gotofu.com)

Who is Tofu for?

Tofu is designed for businesses of various sizes, from small companies to large enterprises. It’s especially useful for:

Company Size: Businesses with 50 to over 5,000 employees.
Job Titles:
- Marketing Managers
- Content Creators
- Sales Managers
- Digital Marketing Specialists
- Chief Marketing Officers
Industries:
- Technology
- Finance
- Healthcare
- Retail
- Manufacturing

Features, Functionalities, and Benefits

AI-Powered Content Creation: Quickly generate personalized marketing materials like emails, landing pages, and blog posts that align with your brand. (businesswire.com)
Playbook Creation: Build a knowledge base from your existing content to ensure all new materials are consistent with your brand’s voice. (businessghana.com)
Omnichannel Campaigns: Create marketing campaigns that reach customers through various channels, such as email and social media, all from one platform. (businesswire.com)
Content Repurposing: Transform existing content, like case studies, into different formats such as blog posts or social media updates to maximize its use. (businesswire.com)
Performance Analytics: Analyze how well your marketing materials are performing to make informed decisions and improve future campaigns. (businesswire.com)

Use Cases

Companies use Tofu for:

Sales Prospecting: Creating personalized emails and landing pages to attract potential customers.
Customer Engagement: Developing content that speaks directly to different customer groups, improving relationships and satisfaction.
Content Scaling: Producing large amounts of marketing materials quickly without sacrificing quality.
Brand Consistency: Ensuring all marketing content maintains a uniform brand voice and style across various channels.
Resource Optimization: Reducing the time and effort needed to create marketing materials, allowing teams to focus on strategy.

Who Are Their Best Customers?

Tofu is currently in beta testing with several enterprise customers. While specific customer names are not publicly disclosed, these companies have reported significant improvements, such as a 230% increase in email open rates and a 200% boost in opportunity generation when using Tofu’s personalized content. (businesswire.com)

What Makes Tofu Different?

Tofu stands out by combining AI technology with a deep understanding of marketing needs. Their platform not only generates personalized content at scale but also ensures it aligns perfectly with a company’s brand and messaging. This approach helps businesses create effective marketing campaigns more efficiently. (businesswire.com)