Storylane

Storylane helps you build kickass interactive product demos in 10 minutes

About:

Storylane lets B2B marketing and Sales Engineering teams capture their product and create engaging demos and Product Tours. Following are some of the marketing and sales use cases Storylane can help you with,

Marketing:

Product Tours - You can build guided-tour of your product and embed on your marketing website. This will help drive PLG and increase qualified leads in your funnel. (PS: You can embed lead form as well)

Email Campaigns - Send product-tour in your email campaigns to show new features or specific flow of your product.

Sales:

Demo leave-behinds - Create a guided + clickable demo of your product that's customized for your prospect, and send it out to them as demo leave-behinds. This will help your champion buyer to internalize your product and accelerate deals.

Live Demos - Show Storylane demos in discovery calls or at various POC stages. Your sales reps can be trained to follow consistent demo flow.

Pre-sales:

Scale your demo capabilities by enabling your pre-sales team to spin up new demos in minutes. With Storylane, you will be able to help your sales team provide personalized demo experiences to every buyer without the traditional complexities around creating multiple demo environments.

Best fit for:

Employee Count: 100-10,000

Location: North America & Europe

Industries: Software & Tech Products

Job Titles: Product Marketing, Marketing, Sales Engineers, Solutions Consultants, Pre-Sales, Growth Marketing, and Sales Enablement

Key Features:

Flexibility to create guided and clickable (playground) experiences
Ability to spin up demos in minutes (not kidding)
Only full-blown platform in the space to offer a free plan
Account-level intent data about who’s engaging with demos (ungated demos)
Only platform that is horizontally positioned to scale well across different use cases for Marketing, Sales, Pre-sales, Customer support and Success"

Company Summary

Storylane is a company that helps businesses create interactive product demos without needing to write any code. Their tools allow sales and marketing teams to build engaging demonstrations of their products, making it easier to show potential customers how the products work. This approach helps companies increase their sales and connect better with their audience.

Price Estimate

Storylane offers several pricing plans to fit different needs:

Basic: Free plan with limited features.
Starter: $40 per month, includes unlimited published demos and integrations with tools like HubSpot and Zapier.
Growth: $500 per month, adds features like HTML demo editing and personalization.
Premium: $1,200 per month, includes offline demos and dedicated support.
Enterprise: Custom pricing for larger teams with specific requirements.

For the most current pricing details, visit their pricing page.

Who is Storylane for?

Storylane is designed for businesses of all sizes, from small startups to large enterprises. It’s especially useful for:

Company Size: Small (1-50 employees), Medium (51-500 employees), and Large (500+ employees) companies.
Job Titles: Common users include Product Marketers, Sales Managers, Marketing Managers, Customer Success Managers, and Presales Engineers.
Industries: Storylane serves various industries, including Software, Technology, Marketing, Education, and Healthcare.

Features, Functionalities, and Benefits

Storylane offers several key features to help businesses create effective product demos:

Guided Demos: Create step-by-step product tours to guide users through your product’s features. Learn more
Demo Hub: Organize multiple demos in one place, making it easier for potential customers to explore different use cases. Learn more
Sandbox Demos: Provide interactive environments where users can try out your product in a controlled setting. Learn more
AI Assistant: Use artificial intelligence to help create and customize demos quickly. Learn more
Integrations: Connect with tools like HubSpot, Zapier, and Google Analytics to streamline your workflow. Learn more
Advanced Analytics: Track how users interact with your demos to gain insights and improve engagement. Learn more

Use Cases

Companies use Storylane in various ways to enhance their sales and marketing efforts:

Sales Prospecting: Create personalized demos to engage potential customers and increase conversion rates. See how
Marketing Campaigns: Embed interactive demos in marketing materials to showcase product features effectively. See how
Customer Onboarding: Develop guided tours to help new customers understand and use the product efficiently. See how
Product Training: Provide interactive walkthroughs for training purposes, ensuring users are well-versed in product functionalities. See how

Who Are Their Best Customers?

Storylane has been successfully used by various companies to improve their sales and marketing processes. For example:

Upland Software: Generated over 300 leads with a 75% engagement score within 90 days using Storylane’s interactive demos. Read more
Housecall Pro: Achieved an average demo engagement of 75% along with a 50%+ completion rate, enhancing their customer interactions. Read more
Another Company: Saved over 400 hours of demo time in 3 months by utilizing Storylane’s efficient demo creation tools. Read more

What Makes Storylane Different?

Storylane stands out by offering a no-code platform that enables businesses to create interactive product demos quickly and easily. Their tools integrate seamlessly with popular marketing and sales platforms, allowing for personalized and engaging customer experiences. This approach helps companies increase conversions and improve customer understanding of their products. Learn more