Screaming Frog

Screaming Frog SEO Spider is a website crawler that helps improve onsite SEO by auditing for common SEO issues.

About:

Screaming Frog SEO Spider is a comprehensive website crawling tool designed to help businesses improve their onsite SEO. Companies use Screaming Frog to streamline their SEO auditing process, identify technical issues, and optimize their websites for better search engine performance. The tool crawls websites like Googlebot, discovering hyperlinks in the HTML and providing actionable insights on various SEO elements. From finding broken links and analyzing page titles to generating XML sitemaps and checking for crawlability issues, Screaming Frog empowers SEO professionals to make data-driven decisions and enhance their website's visibility in search results.

Best fit for:

Employee Count: 5 to 10,000+

Location: Global

Industries: Digital marketing agencies, e-commerce, software, financial services, healthcare, education, media

Job Titles: SEO Specialists, Digital Marketing Managers, Content Strategists, Web Developers, Chief Marketing Officers

Key Features:

Website Crawling: Crawls websites like search engines to discover and analyze pages.
SEO Audit: Identifies common SEO issues such as broken links, missing titles, and duplicate content.
XML Sitemap Generation: Creates XML sitemaps to help search engines discover and index website pages.
Custom Extraction: Extracts specific data from web pages using CSS selectors and XPath.
JavaScript Rendering: Crawls JavaScript websites to analyze dynamically generated content.
Integration: Connects with Google Analytics, Search Console, and PageSpeed Insights for comprehensive analysis.

Company Summary

Screaming Frog is a UK-based search marketing agency founded in 2010. They specialize in search engine optimization (SEO) and pay-per-click (PPC) management, helping businesses improve their online visibility. Additionally, they develop SEO tools like the SEO Spider and Log File Analyser, which assist in website audits and technical SEO analysis. (screamingfrog.co.uk)

Price Estimate

Screaming Frog offers both free and paid versions of their tools. The SEO Spider’s paid version costs $259 per license per year, providing unlimited URL crawls and advanced features. The Log File Analyser’s paid version is priced at $139 per license per year. (screamingfrog.co.uk, screamingfrog.co.uk)

Who is Screaming Frog for?

Screaming Frog serves businesses of various sizes, from small enterprises to large corporations. Typical users include:

SEO Specialists
Digital Marketing Managers
Web Developers
Content Strategists
E-commerce Managers

Industries they cater to include:

E-commerce
Technology
Healthcare
Finance
Education

Features, Functionalities, and Benefits

Screaming Frog’s tools offer several key features:

SEO Spider:
- Find Broken Links, Errors & Redirects: Identifies issues affecting website navigation.
- Analyze Page Titles & Meta Data: Reviews and optimizes on-page elements for better SEO.
- Generate XML Sitemaps: Creates sitemaps to help search engines index websites efficiently.
- Site Visualizations: Provides visual representations of site architecture.
- Integration with Google Analytics: Combines crawl data with user behavior insights. (screamingfrog.co.uk)
Log File Analyser:
- Auto Verify Search Engine Bots: Confirms the authenticity of search engine crawlers.
- View Bot Crawl Frequency: Monitors how often search engines visit the site.
- Identify Large & Slow URLs: Detects pages that may affect site performance. (screamingfrog.co.uk)

Use Cases

Companies use Screaming Frog’s tools for various purposes:

Website Audits: Conduct comprehensive reviews to identify technical SEO issues.
Content Optimization: Analyze and improve page titles, meta descriptions, and other on-page elements.
Site Performance Monitoring: Track and enhance website speed and usability.
Competitor Analysis: Compare site structures and SEO strategies with competitors.
Log File Analysis: Understand how search engines interact with the website to optimize crawl efficiency.

Who Are Their Best Customers?

Screaming Frog has worked with various clients across different industries. For instance, DogBuddy, a pet care service, has utilized their SEO services to achieve remarkable results in organic search. (screamingfrog.co.uk)

What Makes Screaming Frog Different?

Screaming Frog stands out by combining agency expertise with the development of proprietary SEO tools. Their dual approach allows them to offer both strategic services and practical solutions, catering to a wide range of SEO needs. (screamingfrog.co.uk)