Orum

Orum is the leading live conversation platform to get sales reps into more prospect conversations and develop sales teams that achieve more. Using machine learning and AI, Orum connects sales reps with prospects and builds pipeline faster, automating repetitive and time-consuming call tasks while seamlessly updating your CRM in the background. Sales teams of all sizes worldwide use Orum to supercharge efficiency, productivity, and collaboration. It's AI-powered dialing, human-driven selling.

Their platform works across industries and has processed over one billion calls since launch, with customers reporting major productivity jumps. By maximizing connection rates through AI and automating tasks like dropping voicemails and logging calls, Orum lets sales reps focus on more prospect conversations while developing sales teams that achieve more.

Orum sits in the premium solution category with pricing that matches its capabilities. Base pricing starts at $250 per user monthly with annual commitments required for all paid plans.

Pricing Tiers

• Launch Plan

○ Starting at $250 per user monthly (annual commitment)

○ Includes unlimited dialing

○ Basic CRM integration

○ Standard reporting features

○ Email and chat support

• Ascend Plan

○ Custom pricing (annual commitment required)

○ 10-line parallel dialing capability

○ Advanced data enrichment features

○ Enhanced analytics and reporting

○ Priority customer support

○ Team management tools

• Enterprise Plan

○ Custom pricing based on organization needs

○Unlimited parallel dialing capabilities

○ Advanced security features

○ Custom integrations

○ Dedicated account management

○ Advanced training and onboarding

○ Custom analytics and reporting

Pricing Comparison

Compared to PowerDialer.ai (starting at $199/month), Orum typically costs more. Many advanced features require custom quotes, making budget planning tricky. But customers report productivity gains up to 400% and 7 hours saved per rep weekly, justifying the investment for many. Smaller teams might struggle with the annual contract requirement.

ROI Considerations

When evaluating Orum's pricing, consider:

• Time saved per rep (average 7 hours weekly)
• Increased conversation rates (typically 3-4x improvement)
• Reduction in administrative tasks
• Potential team size optimization
• Competitive advantages from improved productivity

Organizations typically achieve positive ROI within 3-6 months of implementation when properly utilizing all platform features.

Users consistently highlight several key advantages in this Orum Review:

Efficiency Improvements

• Parallel Dialing dramatically boosts call efficiency, with some teams seeing a 10x increase in live conversations. Reps spend more time talking to prospects instead of dialing.
• Call Productivity jumps up to 400%, letting teams scale outreach without hiring more people. Organizations typically save about 7 hours per rep weekly through task automation.

Engagement Enhancements

• Prospect Engagement improves through seamless connections and minimal lag time between answer and connection. The system's human detection ensures conversations start smoothly.
• Conversation Quality increases as reps can focus on preparation and delivery rather than mechanical tasks.
• Follow-up Consistency improves with automated task creation and reminders.

Administrative Advantages

• Automated CRM Logging keeps sales data accurate without manual entry, improving both data quality and rep productivity.
• Performance Analytics provide deeper insights into calling patterns and success rates.
• Training Facilitation through recorded calls and performance metrics helps develop sales talent faster.

Orum's platform revolves around several core capabilities that reinvent traditional calling workflows:

AI-Powered Calling Technology

• AI-Powered Parallel Dialing calls multiple numbers from a prospect list simultaneously, dramatically increasing connection chances. Instead of sequential dialing and waiting through rings and voicemails, reps cover more ground faster.
• Human Detection and Instant Connect uses AI to identify when a human answers versus a voicemail or automated system. When someone answers, the call bridges instantly to an available rep, eliminating delays that might cause hang-ups.
• Intelligent Call Routing analyzes historical data to prioritize numbers with higher answer probabilities.

Automation Capabilities

• Automated Voicemail Drop lets reps pre-record personalized messages that play automatically when the system detects voicemail. This saves time while maintaining consistent messaging.
• AI-Powered Call Notes capture conversation details automatically and log them to your CRM, cutting administrative work. Research shows sales reps typically spend only 34% of their time actually selling, with data entry eating much of their day.
• Automated Disposition Coding categorizes call outcomes without manual input.

Performance and Reliability

While Orum maintains a strong 4.6/5 stars rating from 352 reviews, user experiences vary considerably.

Many teams see significant productivity gains, but some face reliability challenges including outages during prime calling hours. Several users note declining connection rates over time, though this isn't necessarily Orum's fault given all the variables in cold calling success.

Audio quality issues sometimes occur during calls, with connection delays leading to awkward conversation starts or prospect hang-ups. That said, Orum's support team gets praise for quick responses to technical issues.

Machine Learning Capabilities

Orum's machine learning forms the backbone of its value by continuously improving call connection rates. The AI Power Dialer automates calling and quickly identifies human answers, eliminating time wasted on voicemails and automated systems.

Intelligent call routing analyzes historical connect data to prioritize leads most likely to answer. This helps reps focus on high-probability connections rather than working randomly through lists.

Call disposition analysis learns from millions of calls to refine future strategies, with the platform delivering connect rates up to 4x higher than manual dialing. Top teams achieve connection rates of 5.3% or higher, beating industry averages for cold calling success.

Orum's integration capabilities directly impact adoption and productivity. The platform connects with major CRM systems to create seamless workflows:

Salesforce Integration

Orum integrates deeply with Salesforce, allowing teams to pull reports for immediate dialing and sync call data in both directions. It automatically updates call activities and notes, reducing manual input and keeping records current. Users can create and modify Salesforce tasks on the fly and trigger automated workflows based on call outcomes. During calls, reps can access detailed prospect data without ever leaving the Orum interface, keeping the focus on conversations, not navigation.

HubSpot Integration

With Orum's HubSpot integration, sales reps can dial directly from HubSpot contact lists while viewing detailed prospect information during calls. All activity syncs automatically back to HubSpot, enabling a complete and accurate activity history with no extra effort. The integration also supports task creation and management within HubSpot, while giving teams visibility into campaign performance across multiple channels—all without manual data entry.

Outreach Integration

Outreach users benefit from enhanced call efficiency within existing sequences. Orum automates dialing tasks and even allows users to send emails during live sequences, helping maintain momentum. Call outcomes can trigger next steps automatically, keeping cadences consistent and timely. This integration ensures that teams can track engagement across channels without switching tools, improving workflow and outreach precision.

Orum follows industry-standard security protocols for handling sensitive customer data and call recordings. The platform provides robust security features to protect information throughout the sales process:

Encryption Standards

Orum prioritizes data security with end-to-end encryption for all calls and data. The platform adheres to industry-leading encryption standards for data both in transit and at rest, ensuring that sensitive information remains protected at all stages. All call recordings are securely stored, and regular security audits and penetration testing help maintain robust defense mechanisms. Furthermore, Orum maintains secure API connections with all integration partners, safeguarding your entire sales ecosystem.

Access Control Features

Orum offers detailed role-based access management, allowing teams to control who can access what information based on their role. Custom permission settings give even more flexibility, while authentication protocols like Single Sign-On (SSO) ensure secure and easy access. The platform also includes audit logs that track all system access and activities, providing visibility into who is accessing data and when, ensuring that sensitive information is only accessible to the right people.

Compliance Framework

Orum supports regulatory compliance across a wide range of industries. It complies with GDPR for European data subjects, CCPA for California residents, and HIPAA for healthcare clients. Additionally, the platform meets PCI compliance standards for securing payment information, and offers industry-specific compliance documentation for various sectors. These features ensure that organizations can use Orum while maintaining adherence to the necessary legal standards.

Call Recording Compliance

Orum manages call recording compliance through automated consent management and geographic-based recording rules. The platform offers customizable disclaimers and notifications to inform prospects, and configurable recording retention policies to meet specific organizational needs. Compliant access and management of recordings are also built in, ensuring your organization stays within legal boundaries.

Documentation and Certifications

Orum holds a SOC 2 Type II certification, demonstrating its commitment to maintaining the highest security standards. The platform undergoes annual compliance reviews and regular security assessments to ensure continuous protection. Transparent security documentation is available for organizations to review, and Orum has well-defined incident response protocols to address potential security threats swiftly.

Orum delivers several significant advantages that explain its popularity among sales teams:

• Parallel dialing technology dramatically increases productivity, with up to 400% improvement reported by some users.
• Intuitive interface requires minimal training, allowing for quick implementation.
• Strong integration capabilities with popular CRM systems create a seamless workflow.
• Automated voicemail drops and call logging features eliminate repetitive tasks.
• Sophisticated AI accurately distinguishes between humans and automated systems.
• Responsive customer support team helps resolve issues quickly.
• Comprehensive analytics provide actionable insights for performance improvement.
• Regular platform updates introduce new features and capabilities.
• Extensive training resources accelerate team adoption and proficiency.

Despite its strengths, Orum presents several challenges worth considering:

• System reliability issues and occasional outages can disrupt calling sessions.
• Premium pricing with annual contracts may be prohibitive for smaller teams.
• Audio quality problems affect some calls, potentially damaging prospect relationships.
• Limited flexibility in contract terms makes it difficult to adjust as needs change.
• Some users report declining performance over time, requiring ongoing optimization.
• Connection delays sometimes lead to prospects hanging up before reps connect.
• Learning curve can be steep for less tech-savvy team members.
• Feature complexity may overwhelm teams that need simpler solutions.
• Technical support quality can vary depending on account tier.