Influ2

Influ2 is a person-based advertising platform that helps you sell by targeting specific decision-makers.

About:

Influ2 is a comprehensive B2B revenue marketing engine that enables businesses to run person-based ads in sync with sales efforts. Companies use Influ2 to target specific decision-makers within their buying groups across major social and display networks, track contact-level intent, and measure marketing influence on pipeline and revenue. By aligning marketing and sales teams around crucial metrics and facilitating ongoing collaboration, Influ2 helps businesses maximize engagement, increase conversions, and drive revenue growth throughout the entire buyer journey.

Best fit for:

Employee Count: 51-5000+

Location: Global, with a focus on North America and Europe

Industries: Software, Information Technology, Marketing and Advertising, Financial Services

Job Titles: CMO, Demand Generation Manager, Digital Marketing Manager, Sales Director, Revenue Operations Lead

Key Features:

Person-Based Targeting: Reach specific decision-makers across major social and display networks.
Multi-Stage Buying Journeys: Customize outreach strategies based on individual engagement throughout the buyer's journey.
Sales Priorities Dashboard: Provide sales teams with contact-level intent data and prioritized prospects.
Revenue Reporting: Connect marketing influence to sales results with detailed pipeline and revenue tracking.
CRM Integration: Seamlessly integrate with Salesforce, Outreach, HubSpot, and other popular tools.
Cohort Designer: Build and maintain long-term relationships with prospects, even as they change jobs or companies.

Company Summary

Influ2 is a company that helps businesses show ads to specific people who make decisions, making it easier for sales teams to talk to the right customers. (influ2.com)

Price Estimate

Influ2’s pricing is based on the number of people targeted. They combine the platform and ad fees into one flat price. For specific pricing details, you can contact Influ2 directly. (g2.com)

Who is Influ2 for?

Influ2 is designed for businesses of various sizes, from mid-sized companies to large enterprises. It’s especially useful for:

Sales Teams looking to connect with key decision-makers.
Marketing Teams aiming to align their efforts with sales.
Customer Success Teams wanting to engage existing clients.

Typical company sizes range from 50 to over 5,000 employees, across industries like technology, finance, and healthcare. (influ2.com)

Features, Functionalities, and Benefits

Contact-Level Advertising: Show ads to specific decision-makers, ensuring your message reaches the right people. (influ2.com)
Sales and Marketing Alignment: Helps marketing and sales teams work together by targeting the same individuals and sharing insights. (influ2.com)
Revenue Impact Tracking: Measure how ads contribute to sales, from the first interaction to a closed deal. (influ2.com)
Privacy-First Technology: Uses first-party data without relying on cookies, ensuring compliance with privacy laws. (influ2.com)
Multi-Platform Support: Deliver ads across platforms like LinkedIn, Facebook, Instagram, Google, Bing, and Amazon. (influ2.com)

Use Cases

Companies use Influ2 for:

Sales Prospecting: Reaching out to potential clients by showing them targeted ads.
Account-Based Marketing (ABM): Focusing marketing efforts on specific companies and their decision-makers.
Customer Engagement: Keeping in touch with existing clients by showing them relevant ads.

For example, NVIDIA used Influ2 to speed up their journey to creating sales opportunities. (influ2.com)

Who Are Their Best Customers?

Influ2 works well with companies across many industries. Some notable customers include:

NVIDIA: A technology company that used Influ2 to accelerate their journey to creating sales opportunities. (influ2.com)
ProfitWell: A company that increased their enterprise deals won by 111% using Influ2. (influ2.com)
One Door: Achieved a 21% increase in demo year-over-year with Influ2’s contact-level advertising. (influ2.com)

What Makes Influ2 Different?

Influ2 stands out by allowing businesses to show ads directly to specific decision-makers, rather than broad audiences. This approach ensures that marketing efforts are more effective and measurable, aligning closely with sales goals. (influ2.com)