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Flowla

Client facing links for sales and onboarding.
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Intro

Flowla is a software company that helps businesses manage their sales and customer onboarding processes more effectively. They provide digital workspaces where companies can share information, collect data, and collaborate with clients—all in one place. This makes it easier to close deals and bring new customers on board.

Sales teams consistently report that Flowla transforms scattered sales materials into cohesive buyer journeys. Clients find the linear progression engaging and easy to navigate, while the automation frees up time for high-value activities instead of administrative busywork.

The platform works best for revenue teams managing multi-step deals who want to professionalize their sales processes. You'll find limitations in pricing transparency for higher-tier plans and analytics depth that may disappoint data-heavy teams.

Let's examine how Flowla's core capabilities stack up against competitors and whether its approach to streamlining sales processes delivers enough value to justify the investment.

Company Overview

  • Location: London, United Kingdom
  • LinkedIn Page: Flowla on LinkedIn
  • Website: https://www.flowla.com
  • Founded: 2022
  • Team Size: Approximately 11 employees as of 2024

Pricing Analysis

Flowla’s pricing model scales with team size and feature needs. Here’s the breakdown:

  • Free Plan: 5 flows, unlimited users, no cost, no credit card needed
  • Standard Plan: Starts at $39/month
  • Professional Plan: $49 per user per month
  • Premium Plan: Up to $69/month for enterprise
  • Pricing aligns with industry standards, offering flexibility and easy entry with the free tier
  • Contact Flowla for Premium features and custom enterprise pricing

Benefits

Flowla simplifies sales and onboarding by offering digital workspaces that enhance collaboration and streamline deal processes. Here’s what you get:

  • Mutual Action Plans: Shared checklists align teams and clients, reducing delays and building trust
  • Content Management: Centralized library ensures easy access and consistent messaging across sales cycles
  • Reports & Analytics: Track engagement to understand buyer behavior and make data-driven decisions
  • E-signature Integration: Close deals faster with built-in document signing
  • Flowla Forms: Collect client data efficiently with CRM integration, reducing manual entry
  • Flowla AI: Generate personalized digital rooms quickly, saving time and boosting relevance

Features And Functionalities

Flowla provides digital workspaces that streamline sales and onboarding by organizing information, simplifying collaboration, and automating tasks. Here’s how it works:

  • Digital Sales Rooms: Create guided spaces for prospects to explore content, reducing back-and-forth and enhancing buyer experience
  • Mutual Action Plans: Share clear roadmaps with clients, assign tasks, and maintain visibility for smooth collaboration
  • Autopilot Automation: Handle repetitive tasks like follow-ups and CRM updates, freeing time for high-impact selling
  • Content Embedding & Analytics: Add videos, documents, and more into sales flows, with engagement insights that help time follow-ups and understand buyer intent

Flowla's Integration Ecosystem

Flowla integrates seamlessly with major CRM platforms and communication tools, reducing manual work and streamlining sales processes. Here’s what to know:

  • CRM Integrations: Syncs forms and data with HubSpot, Salesforce, and others, eliminating manual entry
  • Email Integration: Customizes email communication and tracks engagement via Gmail
  • Cross-Platform Connectivity: Links with various tools to prevent duplicate data entry and maintain consistency
  • Workflow Optimization: Streamlines processes across sales and onboarding tools

Security And Compliance

Flowla provides enterprise-level security, but detailed specifications aren’t publicly available. Here’s what’s known:

  • Data encryption for protecting information
  • Access controls to manage user permissions
  • Authentication measures for secure logins
  • Regular audits for maintaining security standards
  • GDPR compliance and other certifications—details available directly from Flowla

Customer Support And Resources

Flowla delivers strong customer support and an intuitive interface that makes onboarding seamless for teams and clients. Here’s the breakdown:

  • Customer Support: Described as "very supportive," with a focus on helping teams adopt and use the platform smoothly
  • User-Friendly Interface: Easy to learn and use, with a linear journey and clear navigation that clients appreciate
  • Fast Adoption: Teams can start using Flowla quickly without needing extensive training, freeing time to focus on sales conversations

Pros

A balanced assessment of Flowla helps you understand whether this platform fits your specific needs and priorities. Based on extensive user feedback and platform analysis:

  • High user satisfaction with platform capabilities
  • Consolidates sales materials into organized digital workspaces
  • Automates tasks like CRM sync and deal room creation
  • Clients appreciate the linear journey and easy navigation
  • Customizable content, access controls, and buyer-stage tailoring

Cons

  • Pricing details for higher tiers are not transparent
  • Analytics are less detailed than specialized BI tools
  • Some users feel excluded from real-time decision-making
  • Limited real-time collaboration and live editing features

Company Summary

Flowla is a software company that helps businesses manage their sales and customer onboarding processes more effectively. They provide digital workspaces where companies can share information, collect data, and collaborate with clients, all in one place. This makes it easier to close deals and bring new customers on board. (flowla.com)

Price Estimate

Flowla offers several pricing plans:

  • Starter: Free, includes 5 flows and unlimited users.
  • Professional: $49 per user per month, includes unlimited flows and content, flow analytics, content library, and CRM integrations.
  • Team: $79 per user per month (minimum of 5 seats), includes everything in Professional plus custom domain and email templates, Flowla AutoPilot, e-signature, manager dashboard and reports, weekly AI pipeline summaries, priority customer support, and kick-off and workshop sessions.
  • Enterprise: Custom pricing for medium to large businesses, includes everything in Team plus SSO, managed implementation, employee training, dedicated account manager, and option to remove all Flowla branding.

For more details, visit their pricing page: (flowla.com)

Who is Flowla for?

Flowla is designed for businesses of various sizes, from small teams to large enterprises. It’s especially useful for:

  • Company Size: Small to large businesses (typically ranging from 10 to over 1,000 employees).
  • Job Titles:
    • Sales Representatives
    • Account Executives
    • Customer Success Managers
    • Sales Managers
    • Revenue Operations Managers
  • Industries:
    • Technology
    • Marketing
    • Finance
    • Healthcare
    • Education

(flowla.com)

Features, Functionalities, and Benefits

Flowla offers several key features to enhance sales and onboarding processes:

  • Digital Sales Rooms: Create personalized workspaces for clients to access all necessary materials and actions in one place. (flowla.com)
  • Flowla AutoPilot: Automate revenue processes to ensure consistent execution across teams. (flowla.com)
  • Mutual Action Plans: Collaborate with clients using shared checklists to track progress and keep everyone aligned. (flowla.com)
  • Content Management: Maintain a centralized library of sales and onboarding materials for easy access and sharing. (flowla.com)
  • Reports & Analytics: Gain insights into client interactions and deal progress to make informed decisions. (flowla.com)
  • E-signature: Collect signatures directly within the platform to streamline agreement processes. (flowla.com)
  • Flowla Forms: Gather data from clients without back-and-forth communication. (flowla.com)
  • Flowla AI: Build impactful flows quickly using artificial intelligence. (flowla.com)

Use Cases

Companies use Flowla for various purposes, including:

  • Closing Deals: Streamline the sales process to win more deals efficiently. (flowla.com)
  • Onboarding & Implementation: Facilitate seamless client onboarding to boost adoption rates. (flowla.com)
  • Account Management: Manage quarterly business reviews, renewals, and upsells effectively. (flowla.com)
  • Revenue Intelligence: Build a predictable revenue machine by analyzing client interactions and deal progress. (flowla.com)

Who Are Their Best Customers?

Flowla has been successfully implemented by various companies. For example:

  • Insider: Improved their client onboarding process, making it more efficient and smooth. (flowla.com)
  • UserGuiding: Increased their close rates by 34% using Flowla’s digital workspaces. (flowla.com)

What Makes Flowla Different?

Flowla stands out by providing a unified platform that combines digital sales rooms, automation, and collaboration tools, all designed to enhance client-facing processes. This integration allows businesses to manage sales and onboarding seamlessly, reducing the complexity and time involved in these processes. (flowla.com)

Legal Info:

For more information on Flowla’s legal policies, you can refer to their Privacy Policy and Terms of Service available on their website.

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