Backbase
Backbase is the global leader in Engagement Banking, empowering financial institutions to accelerate digital transformation with a single, unified platform.About:
Backbase provides an innovative Engagement Banking Platform that helps banks and credit unions re-architect their operations around the customer. Companies use Backbase to streamline their digital transformation, deliver seamless and personalized experiences across all channels, and compete effectively with fintech and big tech challengers. The platform unifies retail, business, and wealth management services, enabling financial institutions to create fully integrated customer journeys. By leveraging Backbase's out-of-the-box solutions and open architecture, banks can rapidly deploy new features, integrate with fintech partners, and drive customer engagement while reducing costs and improving operational efficiency.
Best fit for:
Employee Count: 500-100,000+
Location: Global
Industries: Banking, Financial Services, Credit Unions
Job Titles: CFO, CTO, Head of Digital Banking, Chief Innovation Officer, VP of Customer Experience
Key Features:
- Digital Onboarding: Streamline account opening with fully digital, omnichannel customer acquisition journeys.
- Digital Banking: Develop and launch top-rated banking apps for retail and business customers.
- Digital Lending: Accelerate loan originations with smart, automated lending processes.
- Digital Investing: Offer comprehensive wealth management solutions from trading to portfolio management.
- Digital Assist: Empower front-office employees with tools to enhance customer service and engagement.
- Journey Orchestration: Create and manage personalized customer journeys across all touchpoints and channels.
Company Summary
Backbase is a company that helps banks and credit unions make their online services better for customers. They offer tools that let these financial institutions create easy-to-use websites and apps, so people can manage their money more simply. (backbase.com)
Price Estimate
Backbase doesn’t list their prices on their website. If you’re interested in their services, it’s best to contact them directly to get specific pricing information.
Who is Backbase for?
Backbase is designed for banks and credit unions of various sizes, typically ranging from 50 to over 5,000 employees. It’s especially useful for:
- Digital Transformation Managers: Professionals leading the shift to digital services.
- IT Directors: Individuals overseeing technology infrastructure.
- Product Managers: Those responsible for developing banking products.
- Customer Experience Officers: Experts focused on improving user satisfaction.
- Operations Managers: Managers ensuring smooth daily operations.
Industries served include:
- Retail Banking: Banks serving individual customers.
- Business Banking: Financial services for businesses.
- Wealth Management: Services for managing investments.
- Credit Unions: Member-owned financial cooperatives.
- Private Banking: Personalized banking services for high-net-worth individuals.
Features, Functionalities, and Benefits
- Digital Onboarding: Helps new customers open accounts online quickly and easily. (backbase.com)
- Digital Banking: Provides tools to create user-friendly banking apps and websites. (backbase.com)
- Digital Lending: Simplifies the process of applying for loans online. (backbase.com)
- Digital Investing: Offers platforms for customers to manage their investments. (backbase.com)
- Digital Assist: Supports bank employees in providing better customer service. (backbase.com)
Use Cases
Banks and credit unions use Backbase to:
- Improve Online Banking: Make their websites and apps easier to use.
- Simplify Account Opening: Allow customers to open accounts online without visiting a branch.
- Enhance Customer Service: Provide better support through digital channels.
- Offer Online Loans: Let customers apply for loans through their website or app.
- Manage Investments: Give customers tools to handle their investments online.
Who Are Their Best Customers?
Some notable customers include:
- Advanzia Bank: A bank that improved its online services using Backbase’s platform. (backbase.com)
- Standard Bank: One of Africa’s largest banks that enhanced its digital banking experience with Backbase. (backbase.com)
- ENT Credit Union: A credit union that used Backbase to offer better online services to its members. (backbase.com)
What Makes Backbase Different?
Backbase stands out because it focuses on making banking centered around the customer. Their platform allows banks to update their services step by step, so they don’t have to change everything at once. This helps banks keep up with what customers want without major disruptions. (backbase.com)
Legal Info:
For more information, you can visit Backbase’s website: (backbase.com)
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