Brella

Brella positions itself as "The #1 networking platform for events," setting itself apart from traditional platforms through its focus on AI-driven attendee connections and measurable business outcomes. The platform has established itself as a leader in the networking space, maintaining an impressive Net Promoter Score of 9.5/10 that reflects its reputation for delivering exceptional customer experiences.

Traditional events struggle with ineffective networking opportunities where attendees spend time in unproductive meetings or fail to connect with relevant participants. Organizers also face the complexity of managing multiple point solutions without unified data insights. Brella's AI-driven approach analyzes attendee profiles, interests, and objectives to facilitate intent-based connections that drive higher meeting acceptance rates and quality interactions. The platform transforms gatherings into strategic business tools that generate measurable pipeline growth and sponsor value through data-driven insights and seamless integration capabilities.

When evaluating Brella for your next gathering, you'll quickly discover that pricing transparency isn't one of their strong suits. Brella operates on a custom pricing model that requires direct consultation rather than offering publicly listed subscription tiers—a stark contrast to most competitors in the event management space.

Publicly Listed Tiers

You won't find standard pricing packages displayed on their website. The platform doesn't offer a free plan or trials. Instead, all costs are determined through personalized consultations based on your specific requirements, attendee count, and feature needs.

Additional Details

This consultative approach means costs scale with your size and complexity. Given their focus on advanced AI-powered matchmaking, comprehensive analytics, and enterprise-grade integrations, expect pricing to reflect these premium capabilities. The platform targets organizations seeking sophisticated networking and engagement features, making it most suitable for mid-sized to large gatherings rather than small meetings.

Price Comparisons

While the average basic virtual event platform costs around $83 per month, Brella likely commands significantly higher fees due to its advanced feature set. Competitors like Eventbrite offer transparent pay-as-you-go models, while platforms like Bizzabo and Cvent provide tiered subscriptions. The consultative model puts Brella in the same category as enterprise solutions that prioritize functionality over affordability.

Transparency

The lack of upfront cost information creates a double-edged sword. Custom quotes allow Brella to tailor solutions to your exact needs without paying for unused features. However, this approach creates barriers for budget-conscious planners who need quick cost estimates for planning purposes. You'll need to invest time in sales conversations before understanding whether it fits your budget—a process that can slow down decision-making compared to platforms with transparent models.

Brella is built to simplify event planning while enhancing the attendee experience. Below are some of the key benefits that set it apart:

AI-Powered Networking Matchmaking

AI-powered matchmaking capabilities analyze attendee profiles, interests, and goals to facilitate highly relevant connections. This intent-based networking approach dramatically increases meeting acceptance rates and ensures attendees connect with the right people, creating meaningful business opportunities that extend beyond your event.

Continuous Engagement Through Real-Time Communication

The platform's real-time communication tools keep audiences engaged throughout the entire event lifecycle. Integrated chat and video conferencing features enable continuous interactions before, during, and after sessions. This seamless communication environment supports both face-to-face and virtual connections, ensuring sustained engagement regardless of format.

Customizable Brand Experience

The system delivers a seamless user experience through its customizable app and dashboard. You can white-label the entire platform to match your brand identity, creating a cohesive experience that reinforces your professional image. Multi-platform accessibility ensures attendees can participate from any device, whether through native iOS and Android apps or the responsive web interface.

Streamlined Event Logistics

The platform streamlines logistics through intelligent automation. Administrative tasks like attendee management, meeting scheduling, and data synchronization happen automatically, freeing you to focus on strategic elements. The integrated data management system connects seamlessly with popular CRM platforms like Salesforce and HubSpot, eliminating manual data entry and reducing errors.

Measurable ROI and Outcomes

These benefits translate into tangible outcomes that justify your investment. Organizers consistently report higher meeting acceptance rates, increased sponsor satisfaction, and improved attendee engagement scores. The analytics capabilities help you measure and demonstrate clear ROI to stakeholders and sponsors. As one user noted, "Brella automates the networking experience and drives great results. It's a one-of-a-kind tool to enable networking in your events among the attendees and sponsors."

When you're evaluating Brella as your event management platform, understanding its core features helps you see how it can transform your event experience. Each feature works together, creating a comprehensive ecosystem that drives engagement, streamlines operations, and delivers measurable results for both organizers and attendees.

AI Matchmaking & Smart Meeting Scheduler

The AI-powered matchmaking system stands as the flagship feature, analyzing attendee profiles, interests, and professional goals to facilitate highly relevant, intent-based connections. The algorithms identify compatibility between participants and proactively suggest meaningful meetings, significantly increasing meeting acceptance rates and ensuring that both attendees and sponsors connect with the right people at the right time.

The smart meeting scheduler allows attendees to easily book one-on-one or group meetings, invite colleagues, and manage their networking calendar seamlessly. You can set custom meeting locations, control traffic flow, and assign specific areas for different types of interactions. The meeting ratings feature collects feedback on interaction quality, providing actionable insights that help you continuously improve the networking experience for future events.

Agenda/Session Builder

Managing complex schedules becomes effortless with comprehensive agenda management tools. You can create multi-track agendas that accommodate different attendee interests and time zones, ensuring global participants can engage with content that matches their schedule. Schedule APIs and embedded widgets allow for easy integration with your website, while attendees benefit from personalized scheduling that adapts to their location and preferences.

The session builder supports both live and on-demand content, giving you flexibility in how you deliver presentations, workshops, and networking sessions. This feature particularly shines in hybrid formats where you need to synchronize in-person and virtual experiences seamlessly.

Sponsor & Exhibitor Tools

Sponsor engagement transforms through virtual booths, lead scanning capabilities, and detailed analytics that demonstrate clear ROI. Sponsors can customize their presence with branded content, host dedicated networking sessions, and engage directly with attendees through integrated chat and video conferencing. Lead scanning automatically captures interaction data, allowing sponsors to follow up with qualified prospects immediately.

Sponsor management tools include downloadable content distribution, real-time engagement tracking, and comprehensive reporting that shows exactly how sponsor investments translate into meaningful connections and business opportunities. This transparency makes it easier for you to retain sponsors and attract new ones for future events.

Engagement Widgets

Interactive elements keep your audience engaged throughout the experience. Engagement widgets include live polling, Q&A sessions, real-time chat, and feedback surveys that transform passive viewing into active participation. These tools work across all formats, whether attendees are joining virtually or participating in person.

Group and live chat features facilitate community building, allowing attendees to discuss session content, share insights, and continue conversations beyond scheduled programming. Video conferencing capabilities enable face-to-face interactions that build stronger professional relationships, while the Stories feature lets you share updates and maintain engagement between sessions.

Analytics Dashboard & ROI Tracking

Understanding your event's impact becomes clear with comprehensive analytics. The dashboard provides real-time insights into attendee behavior, meeting outcomes, engagement levels, and networking statistics. You can track which sessions generate the most interest, monitor sponsor booth traffic, and measure the quality of connections being made.

ROI tracking capabilities extend beyond basic attendance metrics to show pipeline growth, lead quality, and business outcomes directly attributed to event interactions. Meeting ratings and feedback data help you identify what's working well and where improvements are needed, enabling data-driven decisions for future planning.

On-Site Tools

For in-person and hybrid gatherings, on-site event management features streamline check-in processes and enhance the physical experience. Badge management tools automate attendee identification, while dynamic meeting management allows you to monitor and adjust networking activities in real time.

The mobile-first approach ensures that all features work seamlessly on native iOS and Android apps, giving attendees consistent access to networking tools, agenda updates, and engagement features regardless of their location or device preference.

Integration capabilities transform how you manage data and workflows by connecting seamlessly with your existing business tools. The platform's native integrations with popular CRM systems like Salesforce and HubSpot enable real-time lead management that eliminates manual data entry and ensures every valuable attendee interaction is captured automatically.

When you integrate with your CRM, attendee data flows directly from networking sessions, booth visits, and meeting schedules into your sales pipeline. This creates synchronized workflows that improve ROI tracking and enables personalized follow-up campaigns based on specific attendee behaviors during your event. Your sales team receives enriched attendee profiles immediately post-event, allowing for targeted outreach while interactions are still fresh.

Communication integrations with Slack streamline your operations by pushing real-time notifications and updates directly into your team channels. This means you can coordinate instantly on schedule changes, attendee needs, or urgent issues without switching between platforms. Video conferencing connections with Zoom and webinar integrations with On24 extend this seamless experience to your virtual and hybrid components.

The public API allows your developers to build custom integrations with specialized systems unique to your organization. This flexibility ensures the platform adapts to your specific tech stack rather than forcing you to change your workflows. The managed integration team provides expert support for setting up and maintaining these connections, ensuring your systems remain reliable throughout your event lifecycle.

These connections deliver measurable benefits by automating manual processes, providing actionable insights, and creating a unified attendee journey that spans from initial registration through post-event follow-up. The result is higher sponsor satisfaction, improved lead quality, and demonstrable ROI that justifies your investment.

When you're investing in an event management platform, customer support quality can make or break your experience. Brella delivers with its commitment to exceptional service.

Their consultative approach goes beyond reactive technical assistance. Their team provides strategic guidance throughout your entire event lifecycle, offering proactive recommendations on maximizing networking features, optimizing attendee engagement, and measuring ROI effectively. This hands-on model helps organizers unlock the platform's full potential rather than just troubleshooting problems.

The managed integration team deserves special mention. These specialists handle setup and maintenance for your CRM connections, registration systems, and other tools. This dedicated support prevents integration headaches that could derail your planning process, ensuring seamless data flows between systems.

User reviews consistently highlight the team's responsiveness and expertise. Support representatives understand event management complexities and deliver actionable solutions quickly. Customers frequently praise the timely assistance they receive during critical planning phases and live execution.

For organizations new to advanced event platforms, this support quality becomes a significant differentiator. The learning curve for features like AI matchmaking and sponsor management becomes manageable when expert guidance is readily available. This translates directly to more successful events from day one, making the investment worthwhile even for teams without extensive technical expertise.

Security and compliance considerations are paramount when choosing event management platforms, especially if you handle sensitive attendee data or operate in regulated industries. While specific security certifications aren't publicly detailed, these factors remain critical for your platform decision.

Standard security measures for event platforms typically include data encryption, secure transmission protocols, and compliance with major privacy regulations like GDPR for European attendees and CCPA for California residents. Look for features like single sign-on (SSO) capabilities that streamline access while maintaining security standards, and certifications such as SOC 2 Type II that demonstrate adherence to industry security frameworks.

Managing international events amplifies the importance of robust security measures. Attendees from multiple jurisdictions each bring distinct privacy laws and data protection requirements. Your chosen platform must handle data retention policies, provide mechanisms for data deletion upon request, and maintain audit trails for compliance reporting.

For organizations in regulated industries—healthcare, finance, or education—security compliance isn't optional. Platforms must demonstrate their ability to protect sensitive information while enabling seamless event experiences.

Before selecting any event management platform, including Brella, directly verify current security certifications, compliance measures, and data protection policies with the vendor. This ensures alignment with your specific regulatory requirements and internal security standards.

AI-Powered Matchmaking Excellence

The most significant advantage lies in its AI-powered matchmaking accuracy, which consistently drives high-quality meetings and connections between attendees. The intent-based networking algorithms analyze attendee profiles and goals to facilitate meaningful business relationships, resulting in higher meeting acceptance rates than traditional networking approaches.

User-Friendly Interface with Extensive Customization

The system offers exceptional user-friendliness with extensive customization options. You can white-label the entire experience with your branding, creating a cohesive attendee journey across mobile apps and web interfaces. This multi-device accessibility ensures participants can engage from anywhere.

Comprehensive Engagement Tools

The comprehensive engagement tools set it apart from competitors. Real-time chat, video conferencing, live polling, and Q&A features keep attendees actively involved throughout your event. The networking lounges and group meeting capabilities foster collaborative sessions that extend beyond typical conference interactions.

Powerful Analytics and Insights

The analytics capabilities provide detailed insights into attendee behavior, meeting outcomes, and overall success metrics. This data-driven approach enables you to measure ROI effectively and make informed decisions for future events. Users consistently praise these reporting features for their depth and actionable insights.

Reliable Scalability

Scalability represents another major strength, with the platform successfully handling gatherings ranging from hundreds to thousands of attendees. The high customer satisfaction scores reflect its reputation for reliability.

Limited Pricing Transparency

The most significant drawback is the custom-quote pricing model, which lacks transparency. Without publicly available pricing tiers, you must engage in lengthy consultation processes to understand costs, making budget planning challenging.

Restricted Broadcast Capabilities

Compared to dedicated streaming services, there are limited broadcast capabilities for large-scale productions. If your events require advanced video production tools or sophisticated streaming features, you may find the broadcasting options insufficient.

Cost Considerations for Smaller Events

The potentially higher costs can be prohibitive for smaller events that don't require all of the advanced features. Organizations planning intimate gatherings may find better value in simpler, more affordable alternatives.

Production Tool Limitations

The platform may also lack some advanced production tools that certain event types require, such as complex stage management features or specialized broadcast controls for highly produced corporate presentations.