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Everything You Need to Know About Orum (+ Free Demo)

Sara Detrik
AuthorSara Detrik
Everything You Need to Know About Orum (+ Free Demo)
Orum Review#

Orum is an AI-powered live conversation platform that supercharges sales teams to build relationships and drive more pipeline over the phone.

It's an all-in-one solution designed for sales reps, managers, leaders, and operations teams to boost productivity and performance.


Curious? Check out Orum’s on-demand demo.


Orum solves key challenges around manual dialing inefficiencies, lack of actionable call analytics, difficulties coaching reps remotely, and the need to capture and learn from call recordings.

It does this through several powerful features:

- Dialer: Automates manual dialing and data entry to help reps make more calls and have better conversations

- Analytics: Provides insights into key call metrics to identify coaching opportunities and optimize performance

- Salesfloor: Recreates the energy and collaboration of an in-person sales floor in a virtual environment

- Call Library: Stores and organizes call recordings for easy access for training and best practice sharing

- AI Call Summary: Automatically summarizes key details from calls to save time on notes and ensure info is captured

If you lead a sales team looking to leverage the power of live conversations to build pipeline, Orum is worth checking out.

It enables reps to have more productive conversations, gives managers visibility to coach effectively, and empowers leaders with the insights to drive revenue growth - all on one AI-powered platform.

The automation and analytics help teams work smarter to hit goals.

Orum: What Is It?#

Orum is an AI-powered Live Conversation Platform designed to supercharge sales teams, build relationships, and drive more pipeline over the phone.

It offers an all-in-one AI dialing platform to enhance sales performance, with features for coaching, analytics, and more.

What Are Orum's Main Features?#

Orum is built for sales teams, managers, and leaders in the go-to-market space. It helps solve problems related to outbound calling efficiency, sales coaching, performance analytics, and overall sales productivity.

Dialer#

Orum's dialer automates manual dialing and data entry tasks. It offers multiple dialing modes, including Power Dialer and AI Parallel Dialing, allowing sales reps to make more calls efficiently.

The system presents relevant information while dialing, eliminating handoff delays and improving conversation quality.

Analytics#

The Analytics feature provides comprehensive insights into calling efforts. It tracks metrics such as dials, connects, conversations, and meeting data.

This allows managers to identify coaching opportunities and helps teams optimize their performance based on data-driven insights.

Salesfloor#

Orum's Salesfloor recreates the energy of a high-performance sales environment in a virtual setting. This feature enables sales teams to connect and collaborate, fostering a sense of camaraderie and shared purpose even when working remotely.

Call Library#

The Call Library stores and organizes call recordings, making it easy for teams to access and review past conversations. This feature is crucial for training, quality assurance, and identifying best practices across the sales team.

AI Call Summary#

Orum's AI automatically generates summaries of important call details. These summaries include action items, key information about prospects or accounts, and other relevant data. This feature saves time on manual note-taking and ensures critical information is captured consistently.

Unfortunately, they do not have pricing publicly disclosed. You'll likely need to ask for a demo if you want more information about pricing. [Visit Orum's homepage]

Orum Capterra Review Summary#

- Orum receives overwhelmingly positive reviews on Capterra, with users praising its effectiveness and customer service. The tool maintains a perfect 5-star overall rating.

- Link to Reviews

Pros#

- Increases live conversations and reduces voicemail encounters

- Seamless integration with Salesforce

- Excellent customer support

"Not only can I go back and review my calls with Orum, but it also allows me to call on…whatever sector I choose.” [Source] — Ceddrick L, Strategic Account Manager & Orum uUser
An Orum review listing the pros and cons of the platform.Cons#

- Limited integrations compared to some competitors

- Potential learning curve for new users

"At times it can be hard to keep up with the dialer when somebody picks up, so there is a bit of a learning curve." [Source] —Natasha F, Sr. Account Development Representative & Orum user
An Orum review that details the learning curve difficulty.

- Orum appears to be an excellent choice for B2B sales teams looking to increase their contact rates and efficiency, particularly those using Salesforce. However, businesses requiring extensive integrations may need to consider alternatives.

Orum G2 Review Summary#

Orum receives overwhelmingly positive reviews on G2, with users praising its robust dialing capabilities and quick connect times. The tool is consistently rated highly, with an average score of 4.6 out of 5 stars based on 352 reviews.

- Link to Reviews

Pros#

- Quick connect times with parallel dialing

- Easy to use and set up

- Robust dialing capabilities

"Orum is a robust Dialer. We tested 4 separate dialers and Orum came out the winner. It had the quickest connect time when parallel dialling." - [Source] — Maria D.
A positive review of OrumCons#

- Some users may find alternatives easier to do business with

- Potential learning curve for advanced features

"When comparing quality of ongoing product support, reviewers felt that Salesfinity is the preferred option. The smaller team makes them more agile." - [Source]

Orum appears to be an excellent choice for sales teams and SDRs looking for an efficient auto-dialer with quick connect times.

However, businesses prioritizing extensive ongoing support may want to weigh whether that’s a top priority for them.

Reddit Review Summary#

Sentiments about Orum are mixed, with some users praising its efficiency and others expressing concerns about declining performance. Based on comments and reviews, the tool seems to have both strong advocates and critics within the sales community.

Pros#

- High dial rates and productivity for sales teams

- Native integration with most platforms and ease of use

"Orum is pretty cool." - [Source]
Cons#

- Declining connection rates and effectiveness over time

- Inconsistent performance and potential issues with conversion rates

"Our connection rates have plummeted, our connected call to meeting set rates are down, reps complain they don't know who answers." - [Source]

Orum appears to be a good fit for sales teams looking to increase their dial rates and productivity. However, it may not be a fit for those prioritizing high connection quality or struggling with declining conversion rates based on Reddit’s comments.

Orum#

- LinkedIn URL

Orum has two main business lines based on the LinkedIn profiles:

1. Sales automation: Orum empowers sales teams by automating outbound calling and facilitating instant live customer conversations. This product has 27.9K+ followers on LinkedIn.

2. Payment technology: Orum.io transforms payment technology for businesses, focusing on speed, certainty, and orchestration through a unified API. This division has 8K+ followers.

The company appears to have a strong presence on LinkedIn with multiple regional pages and product listings. The high follower counts suggest a significant interest in their products and services.

Who Orum Is Best For#

Orum is an excellent choice for B2B sales teams looking to supercharge their outbound prospecting efforts and increase live conversations with potential customers.

The AI-powered parallel dialing platform is particularly well-suited for:

Sales Development Representatives (SDRs) - Orum enables SDRs to drastically increase their dial volume and have more quality conversations in less time. Features like automated voicemail drop and objection handling make SDRs more efficient and effective.

Account Executives (AEs) - For AEs who still do their own prospecting, Orum can be a game-changer. The platform maximizes an AE's chances of connecting with hard-to-reach decision-makers. Real-time data and coaching features also help AEs optimize their pitch.

Inside Sales Teams - Orum is built for inside sales motion. Whether your inside sales reps handle inbound, outbound, or a mix, Orum will help them connect with more leads and close more deals. Intelligent lead prioritization ensures reps are always focused on the hottest opportunities.

In terms of company size and stage, Orum is a good fit for:

SMBs to Mid-Market Companies - Orum levels the playing field, allowing smaller sales teams to punch above their weight. An SDR team of 5-10 reps can generate pipeline like a team 3-4 times their size by using Orum.

Growth-Stage Startups - For VC-backed startups in rapid growth mode, Orum is an excellent tool to help hit aggressive pipeline and revenue targets. The platform makes it easy to onboard new SDRs and scale up outbound efforts.

Enterprise Sales Teams - Orum has the functionality and robustness to support large, complex sales organizations. Enterprise teams can leverage Orum's analytics to get full visibility into sales activities and performance across regions, product lines, etc.

While Orum is a great fit for many B2B sales teams, it may not be ideal for:

Field Sales Teams - Field sales reps who rely heavily on in-person meetings and relationship-building may not get as much value from a power dialer like Orum.

Extreme High-Volume Call Centers - For call centers doing thousands or tens of thousands of dials per day with very transactional sales, a more traditional predictive dialer may be a better (and cheaper) option than Orum.

Overall, for most B2B companies with inside sales teams doing outbound prospecting, Orum will be an excellent addition to their sales tech stack that drives more conversations, pipeline, and revenue.

Final Thoughts#

Orum is a powerful AI-powered conversation platform that enables sales teams to drastically increase their outreach productivity and effectiveness.

With features like intelligent parallel dialing, automated voicemails and objection handling, real-time analytics, and seamless CRM integration, Orum empowers reps to have more live conversations with qualified prospects in less time.

The platform is an excellent fit for B2B inside sales teams across a range of company sizes and growth stages. SDRs, account executives, and full sales teams can leverage Orum to boost key metrics like dial volume, live conversation rates, pipeline generation, and closed deals.

While it may not be the ideal solution for extremely high-volume call centers or field sales orgs, the vast majority of B2B sales teams focused on outbound prospecting would see strong ROI from implementing Orum.

If you lead a revenue team looking to scale up pipeline generation through outbound sales, Orum is definitely worth evaluating.

The AI-powered automation and real-time insights can be a game-changer in terms of sales productivity and performance.

Considering the rave reviews from users on G2 and Capterra, Orum has clearly delivered outstanding results for many sales organizations.