Influitive - Customer Marketing

Demo Summary

In this video, John shows Influitive, a tool that helps companies build customer communities. You’ll see how the platform guides new users with easy challenges, matches them with mentors, and offers points and rewards for joining discussions. Experienced customers get product news and can volunteer as mentors. Top advocates can share case studies and post on social media. Admins can track actions, send data to their sales system, and measure impact. Influitive makes loyalty, feedback, and referrals simple and fun.

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Introduction and Session OverviewJohn, Director of Sales, welcomes attendees, introduces himself, and outlines the agenda, including a live Influitive demo and where to ask questions.
00:11
About InfluitiveOverview of Influitive’s mission and history: driving customer loyalty, advocacy, and community engagement.
01:03
Core Platform ElementsIntroduction to Influitive’s key features: targeted personalization, gamification and rewards, advocacy and community integration, and cross-functional value.
02:24
Demo KickoffTransition to the live demo with a preview of the Influitive white-label platform and its navigation structure.
05:29
Navigating Challenges and ForumsExplanation of the platform’s ‘Challenges’ (tiles) and robust community forums for discussions, voting, and rich content.
06:02
Personalization EngineHow Influitive targets content based on user attributes and interactions to deliver tailored customer journeys.
06:43
New Customer Journey: Part 1Demonstration of ‘Sally’s’ initial experience: joining the community, earning points, and unlocking prescriptive content.
07:12
New Customer Journey: Part 2Continuing Sally’s journey: engaging in mentorship programs and collaborating in discussion forums.
09:01
Experienced User Journey: Part 1‘Keenan’ explores updated community content: product news, updates, feedback channels, and role management.
11:30
Experienced User Journey: Part 2Keenan volunteers in the mentorship program, capturing preference data and integrating it with CRM.
13:08
Influitive logo

Influitive

Influitive is the market-leading advocacy, community, and engagement platform for customer-obsessed brands.Learn more about Influitive

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