Name: Clay Demo
Uploaded: 2024-05-10T12:37:11.000Z
Duration: 5 min 51 s
Description: Clay is the world’s first creative GTM platform. Automate complex GTM workflows with Clay.

clay company logo.png

Clay

Clay Demo

In this video, you will see Clay, a tool that helps you reach out to people faster by bringing contact finding, information lookup, research, message writing, and sending into one place. You will learn how to import and find people, add their emails and company info, research details with AI, write simple personalized messages, and send them to your CRM or email tool. Clay solves the problem of juggling many apps so you can focus on real relationships.

Meet Clay: solving the pain of juggling multiple tools for outreach by automating the manual, tedious parts so you can focus on human relationships.

Introduction and Overview

Bring data into Clay from various sources—web scraping, searches, CSV files, CRM imports—to build lists of companies or people using the three S’s: Scrape, Search, and CSV.

Importing and Gathering Data

Automatically fetch contact details and firmographic info (revenue, headcount, funding, industry) across providers to target and scope your outreach effectively.

Enriching Your Data

Use AI agents, Google automation, and the Clagent tool to gather personalized insights—news, social profiles, personal details—for deeper prospect understanding.

Automating Research

Leverage structured AI snippets to turn your personalization ideas into compelling email copy that’s ready to send or lightly edited by your team.

Drafting Personalized Messages

Push your enriched data and crafted messages to CRMs (HubSpot, Salesforce, Pipedrive), email sequencers (Outreach, Smartly), or any tool via HTTP integrations.

Exporting and Sending

Access the rest of our videos and guides to dive deeper into each step and build sophisticated, automated outreach workflows with Clay.

Conclusion and Next Steps

An AI-driven RevOps platform that automates data enrichment and multi-channel lead generation to boost sales and marketing efficiency.

Notable customers include:

- **OpenAI**: They use Clay to quickly test new marketing ideas and improve their sales strategies. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Anthropic**: Clay helps them automate research tasks, making their marketing and data operations more efficient. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Verkada**: They use Clay to automate lead enrichment, saving time and reducing manual work. ([clay.com](https://www.clay.com/?utm_source=openai))

best_customers

Clay is a software company that helps businesses find and use important data to grow. They combine information from over 100 sources and use artificial intelligence to help companies reach out to customers in a personal way. ([clay.com](https://www.clay.com/?utm_source=openai))

company_summary

- **Access to 100+ Data Sources**: Find information like contact details, company facts, and technology used by companies. ([clay.com](https://www.clay.com/?utm_source=openai))

- **AI Research Agents**: Automate tasks like checking for fake websites, summarizing job posts, and scoring leads. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Real-Time Intent Signals**: Get alerts when potential customers show interest, like changing jobs or getting promotions. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Flexible Workflows**: Connect data to your tools, like CRM systems, to start marketing campaigns. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Data Cleaning with AI**: Use AI to organize and clean data quickly. ([clay.com](https://www.clay.com/?utm_source=openai))

features

- **Privacy Policy**: ([clay.com](https://www.clay.com/?utm_source=openai))

- **Terms of Service**: ([clay.com](https://www.clay.com/?utm_source=openai))

legal_info

Clay offers a free plan to start building, with additional features and services available at varying costs. For specific pricing details, you can visit their website. ([clay.com](https://www.clay.com/?utm_source=openai))

price_estimate

Clay is designed for businesses of all sizes, from small startups to large companies. It's especially useful for:

- Sales Teams
- Marketing Teams
- Growth Teams
- Data Analysts
- Operations Teams

Industries that benefit from Clay include technology, finance, marketing, and healthcare. ([clay.com](https://www.clay.com/?utm_source=openai))

company_icp

Clay stands out because it combines many data sources with AI to help businesses find and use information easily. Their platform is flexible, allowing companies to create custom workflows and connect with their existing tools. ([clay.com](https://www.clay.com/?utm_source=openai))

company_uniqueness

Companies use Clay for:

- **Sales Prospecting**: Finding and reaching out to potential customers. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Customer Engagement**: Keeping in touch with current customers by sending personalized messages. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Marketing Campaigns**: Creating targeted marketing efforts based on up-to-date data. ([clay.com](https://www.clay.com/?utm_source=openai))

- **Data Enrichment**: Adding more information to existing customer data to understand them better. ([clay.com](https://www.clay.com/?utm_source=openai))

Clay Demo

AI DetectedClick on a feature to jump to that section

Clay