Walnut

Walnut.io targets the enterprise market with entry-level pricing around $9,200 per year, according to industry research. This investment puts Walnut out of reach for smaller organizations wanting to try demo automation solutions.

The platform offers no free tier and requires significant upfront commitment. This pricing strategy clearly aims at established mid-to-large companies with existing sales infrastructure and budget for sales enablement tools. While specific tier details aren't publicly available without contacting sales, the pitch focuses on increased conversion rates and shorter sales cycles that might justify the cost for organizations with high-value deals and complex products.

Companies eyeing Walnut should calculate potential returns in sales efficiency and conversion improvements, especially since competitors might offer cheaper options for smaller teams.

Walnut.io delivers transformative advantages for B2B companies seeking to elevate their demonstration capabilities. The platform addresses common pain points in the sales process by eliminating technical dependencies, enhancing prospect engagement, and providing valuable insights that drive conversion improvements. These benefits collectively create a more efficient, effective demonstration approach that helps organizations close deals faster while reducing resource requirements for sales teams.

Intuitive Design

Walnut's user-friendly interface removes traditional barriers to creating effective product demos. Users say the platform is "intuitive and easy to use effectively from day one", so sales teams can focus on selling rather than fighting with complex technology.

The simple implementation and smooth integrations mean teams adopt Walnut without extensive training or IT support. This accessibility spreads demo creation across organizations, giving individual sales reps control of their demonstrations without technical dependencies.

Personalization Capabilities

Walnut turns generic product showcases into tailored experiences that speak to specific prospects. Sales teams customize demos to highlight features relevant to each buyer's unique challenges without coding. By including prospect-specific details, reps create immersive experiences that help potential customers see the product solving their particular problems.

Research from Gartner shows that personalized demos significantly boost buyer confidence and purchase likelihood. Walnut makes this possible by letting teams adjust messaging, showcase relevant use cases, and even add prospect company branding into demos on the fly.

One customer said, "Walnut lets us speak directly to each prospect's pain points instead of giving the same generic presentation to everyone."

Real-Time Analytics

The platform's Insights dashboard turns demo interactions from black boxes into valuable data sources. Sales teams see how prospects engage with demonstrations—which features interest them, where attention drops, and which elements drive conversion.

These analytics help teams identify the most effective parts of their demos and prioritize follow-up based on engagement levels. The Screens Funnel analysis shows exactly where prospects spend time and lose interest, while advanced filtering options help segment data for targeted improvements.

Walnut.io offers a comprehensive suite of capabilities designed to transform how B2B companies create, deliver, and optimize product demonstrations. The platform combines technical innovation with sales-focused practicality to address the most common challenges organizations face during the demonstration process. These features work together to create a seamless experience for both sales teams and prospects, ultimately driving higher engagement and conversion rates.

No-Code Setup

Walnut breaks the traditional barrier between sales teams and effective demo creation. The no-code approach means any team member can build compelling demonstrations without technical expertise or developer support.

This freedom dramatically cuts the time from demo request to presentation. Sales reps no longer wait for engineering to prepare environments or fix broken demos—they create what they need when they need it. This independence speeds up sales cycles and gives teams flexibility to adjust demonstrations as prospect needs evolve.

Interactive Demos

The platform enables truly interactive product experiences beyond static screenshots or limited free trials. Prospects can click, explore, and engage with what feels like the actual product, tailored specifically to their use case.

Sales teams create demonstrations addressing specific scenarios relevant to each buyer, letting prospects test drive solutions to their particular challenges. These interactive elements create a more engaging experience that increases prospect attention by up to 40% compared to traditional demonstrations.

Product Content

Walnut goes beyond simple feature showcases by helping teams build comprehensive narratives with essential context. The platform's annotation capabilities let sales representatives highlight key features, add explanations, and guide prospects through complex workflows.

These contextual elements ensure prospects understand not just what the product does, but why it matters to their specific situation. By emphasizing value propositions at relevant points in the demonstration, sales teams create more compelling presentations that connect features directly to buyer needs.

Data-Driven Insights

The analytics built into Walnut provide unprecedented visibility into buyer journeys. The comprehensive dashboard reveals how prospects interact with demos, which features generate the most interest, and where potential customers might get confused or lose interest.

These insights keep go-to-market teams aligned by providing objective data about what works and what doesn't. Sales leaders can make informed decisions about presentation strategies, messaging adjustments, and even product development priorities based on direct prospect feedback.

Scalable Demo Creation

Walnut's platform makes it easy to develop, modify, and update content for various use cases across multiple teams. The ability to create unlimited flows and demos means organizations can address diverse customer segments with tailored approaches.

The collaboration features enable team-based development where specialists contribute their expertise while maintaining consistency across all demonstrations. This scalability helps organizations with complex products or multiple market segments requiring different presentation approaches.

Integration Capabilities

Walnut connects seamlessly with existing tech stacks, ensuring demo data flows into the tools teams already use. This integration ecosystem enhances workflow efficiency while providing comprehensive visibility across the sales process.

Walnut integrates seamlessly with essential business tools to streamline workflows and enhance demo effectiveness.

• CRM platforms: Salesforce, HubSpot
• Marketing automation: Marketo, Pardot
• Sales enablement: Highspot
• Communication: Slack
• Data enrichment: 6sense, Demandbase, Clearbit, ZoomInfo
• Hundreds more via Zapier

These integrations deliver concrete benefits by centralizing data and automating workflows. For example, when a prospect engages with a Walnut demo, the activity automatically updates in the CRM, triggers appropriate marketing sequences, and alerts sales reps through Slack—all without manual intervention.

A global SaaS company using Walnut's Salesforce integration reported 25% faster deal cycles and 30% higher closure rates by maintaining consistent data flow between demo interactions and sales processes. The integration ecosystem reduces tool switching while providing comprehensive visibility throughout the buyer journey.

Walnut maintains robust security measures to protect sensitive demonstration data. The platform holds SOC 2 Type 2 certification, validating its controls for security, availability, processing integrity, confidentiality, and privacy.

Their security infrastructure includes comprehensive access controls, intrusion detection systems, continuous security monitoring, and anti-virus protections. The platform implements role-based permissions ensuring team members only access appropriate content.

Regarding data protection, Walnut maintains clear policies governing personal data handling and third-party services. However, organizations subject to strict regulatory requirements should note that Walnut is based outside the EU and may not be considered fully GDPR compliant for certain use cases.

The platform establishes clear responsibility boundaries between itself and customers, maintaining transparency about security obligations. Companies in highly regulated industries should conduct thorough security assessments before implementation.

Walnut's customer support consistently earns praise from users. According to G2 reviews, customers highlight the responsiveness of the support team, with one noting that "For any queries the customer support is just amazing and they do fix it very quickly and get it resolved."

The platform provides comprehensive resources for users, including detailed documentation, video tutorials, and an extensive knowledge base. New customers receive structured onboarding assistance to accelerate implementation and adoption.

Enterprise customers benefit from dedicated account managers who provide ongoing consultation and best practices. This hands-on approach helps organizations maximize their return on investment and continuously optimize their demo strategies.