THE ORG

The ORG presents itself as the world's biggest network of public ORGanizational charts with a simple mission: make company structures more transparent. Founded in 2017, the platform lets businesses of all sizes create and share their ORGanizational charts for free.

In January 2021, The ORG expanded by launching a jobs platform designed to transform recruiting through public ORGanizational charts. This move allows candidates to see exactly where they'd fit within a company's structure.

The company has secured $20 million in funding to date, including investments from Sequoia Capital and Founders Fund. Recent leadership hires suggest The ORG continues to grow as it expands its capabilities.

The ORG uses a freemium model that makes core features available to everyone. Companies can create and share their ORGanizational charts at no cost, which has helped build its extensive database.

For premium features, The ORG offers tiered pricing:

• Free Tier: Basic access to public ORG charts, ability to create and publish company ORG charts, and limited search functionality
• Professional Plan: $99 per month when billed annually, includes advanced search filters, email finder capabilities, and CRM integrations
• Enterprise Plan: Custom pricing based on team size and needs, with additional features like API access, bulk exports, and dedicated support

Unlike competitors that charge setup fees, The ORG focuses on accessibility with straightforward pricing. The 30-day free trial for paid plans lets you test premium features before committing.

The ORG's main advantage is its vast repository of ORGanizational data, giving unprecedented visibility into company structures. This transparency helps multiple groups—from companies showcasing teams to professionals trying to understand corporate hierarchies.

User Interface and Usability

The ORG's interface puts visual representation ahead of text, making it easy to navigate even for first-time users. The drag-and-drop ORG chart builder lets companies create professional charts without design skills.

The ORG doesn't publish specific usability metrics, but its interface compares well to competitors like ChartHop, which scores 9.0 out of 10 for usability in G2 reviews. The visual nature of ORG charts makes relationships between team members immediately clear, so you don't need to dig through text to understand reporting structures.

The search function lets you find specific roles across companies quickly, with filters for industry, location, and company size. This proves especially valuable for professionals who need to identify decision-makers across multiple ORGanizations.

Data Accuracy and Ethical Concerns

The ORG's reliance on user-generated content creates inherent challenges with data accuracy. Since companies must voluntarily create and maintain their public ORG charts, information gaps exist. While you can follow companies to get notifications about team changes, there's no guarantee that all ORGanizational shifts appear promptly on the platform.

Privacy advocates have raised concerns about making employment information publicly accessible. Some professionals prefer keeping their reporting relationships private, particularly in competitive industries where poaching happens often. The ORG tries to address these concerns by allowing individuals to claim and manage their profiles, but the opt-out rather than opt-in approach remains controversial.

For recruiters and sales professionals, this means The ORG should be one tool in a broader research strategy rather than a definitive source. Cross-checking with LinkedIn and company websites helps verify the currency and accuracy of data found on The ORG.

Sales and Marketing Effectiveness

The ORG transforms sales prospecting by mapping decision-making hierarchies within target companies. Sales professionals report saving 5+ hours weekly on prospect research by quickly identifying key stakeholders rather than piecing together ORGanizational relationships through multiple sources.

The visualization of reporting structures proves particularly valuable for account-based marketing strategies. Marketers gain insights into:

• Department structures to target content by function
• Reporting hierarchies to understand influence paths
• Team composition for persona development
• Recent hires and promotions for timely outreach opportunities

This intelligence allows for more personalized outreach. Instead of generic messages, sales and marketing professionals can reference specific team contexts and ORGanizational priorities, leading to higher engagement rates.

For competitive intelligence, The ORG shows how rivals structure their teams—revealing priorities through hiring patterns and departmental growth. This helps sales teams position offerings more effectively against competitors and helps marketers identify market gaps.

Recruitment Advantages

The ORG's 2021 jobs platform created a distinctive recruitment ecosystem where positions appear directly within ORGanizational contexts. This visual approach gives candidates clear insight into:

• Where the role fits within the broader ORGanization
• Potential career paths based on team structures
• Reporting relationships and team composition
• Company growth patterns through historical ORG changes

For recruiters, this transparency reduces time-to-hire by 22% according to The ORG's internal data. Candidates arrive at interviews with a clearer understanding of the role's context, skipping basic questions about team structure and allowing more substantive conversations.

The platform also helps with succession planning by making internal mobility paths visible. Hiring managers can identify potential internal candidates by examining adjacent teams with transferable skills, while employees see potential career paths within their ORGanizations.

The ORG's feature set serves diverse professional needs while maintaining its focus on ORGanizational transparency:

• Comprehensive Database: Access to over 500,000 ORG charts with advanced filtering by industry, location, size, and role
• Business Contact Information: Direct access to professional email addresses and phone numbers for identified prospects
• CRM Integration: Seamless export of contact information to popular CRMs like HubSpot and Salesforce
• LinkedIn Extension: Browser plugin that displays ORG charts while browsing LinkedIn profiles
• Custom ORG Chart Creator: Intuitive drag-and-drop interface for companies to build and share their team structures
• Team Profiles: Detailed information about team members, including professional backgrounds and roles
• Real-Time Updates: Notification system for following companies and receiving alerts about structural changes
• Jobs Platform: Integrated job postings displayed directly within relevant positions on ORG charts
• Collaboration Tools: Multi-user editing capabilities for team maintenance of company charts
• Company Comparison: Side-by-side visualization of ORGanizational structures across competitors

Sales teams especially value the ability to filter by role across multiple ORGanizations, allowing them to build targeted outreach lists for specific positions like "Chief Marketing Officer" or "VP of Engineering" across their entire market.

The ORG's integration capabilities focus primarily on streamlining the prospect research-to-outreach workflow. The platform's HubSpot integration is particularly useful, letting users create new contacts directly from within an ORG chart without switching contexts.

This integration supports a seamless workflow where sales professionals can:

1. Identify relevant decision-makers on The ORG
2. Import contact details directly to HubSpot with one click
3. Begin outreach sequences without manual data entry

The ORG's LinkedIn Browser extension provides complementary functionality, overlaying ORGanizational context while browsing LinkedIn profiles. This creates a more complete view by combining LinkedIn's professional details with The ORG's hierarchical visualization.

However, The ORG's technical integration capabilities appear more limited compared to dedicated sales intelligence platforms. While basic CRM integrations exist, there's less evidence of extensive API availability for custom integrations or data synchronization with enterprise systems.

The ORG navigates a complex landscape of data privacy and security considerations. As a platform built on publicly available information, The ORG maintains that its database consists of already-public professional details rather than protected personal information.

The platform's privacy policy outlines its data handling practices, emphasizing that users maintain control over their professional profiles. Individuals can claim their profiles to manage how their information appears, request data deletion, and opt out of certain visibility features.

For ORGanizational data, The ORG implements verification processes to ensure ORG charts accurately represent company structures. This includes verification badges for officially maintained company profiles and systems to prevent unauthorized modifications to ORGanizational information.

However, The ORG's approach raises questions about implicit consent. Since the platform aggregates publicly available information, individuals may appear in ORG charts without explicitly opting in. This practice, while legal in most jurisdictions, prompts ethical discussions about professional data ownership and the boundaries between public and private information in professional contexts.

The ORG provides tiered support based on subscription level. Free users access:

• Knowledge base articles
• Email support with standard response times
• Community forums for peer assistance

Premium subscribers receive enhanced support including:

• Priority email responses (typically within 24 hours)
• Dedicated account managers for enterprise clients
• Personalized onboarding sessions

The platform maintains an extensive help center with tutorial videos, FAQs, and best practices for creating effective ORG charts. These resources cover both technical aspects of using the platform and strategic guidance on leveraging ORGanizational data for business objectives.

For companies maintaining official profiles, The ORG offers complimentary training sessions to ensure teams can effectively manage their ORGanizational representation. These sessions typically cover chart creation, maintenance best practices, and integration with recruitment efforts.

The ORG delivers several compelling advantages that explain its growing adoption:

• Unmatched Database Scale: With 500,000+ public ORG charts, The ORG provides the most comprehensive repository of ORGanizational structures available
• Visual Hierarchy Clarity: The intuitive visualization makes complex reporting relationships immediately apparent, eliminating confusion about who reports to whom
• Free Company Profiles: ORGanizations of any size can create and maintain their public presence without cost, democratizing ORGanizational transparency
• Recruitment Context: Job listings embedded directly within ORG charts give candidates unprecedented insight into role positioning and team structure
• Prospecting Efficiency: Sales professionals can quickly identify decision-makers across multiple ORGanizations rather than researching each company individually
• Competitive Intelligence: Visibility into how competitors structure their teams reveals strategic priorities and ORGanizational approaches
• Real-Time Updates: Following companies provides alerts about ORGanizational changes that might signal buying opportunities or market shifts
• LinkedIn Integration: The browser extension contextualizes LinkedIn browsing with ORGanizational information, creating a more complete picture
• Transparent Team Showcase: Companies can highlight their talent and structure to attract potential employees and partners
• Minimalist Interface: Clean design focuses on presenting ORGanizational relationships without unnecessary complexity

Despite its strengths, The ORG has limitations that users should consider:

• Data Currency Challenges: Information accuracy depends on companies actively maintaining their profiles, leading to potential outdated information
• Incomplete Coverage: Not all companies maintain public ORG charts, creating gaps in market coverage
• Limited Technical Integration: Beyond basic CRM connections, the platform lacks extensive integration capabilities with enterprise systems
• Demographic Insight Gaps: While ORGanizational structure is clear, detailed demographic information about individuals remains limited
• Privacy Considerations: The opt-out rather than opt-in approach to individual profiles raises ethical questions about data ownership
• Recruiting Tool Limitations: While useful for context, the jobs platform lacks some features of dedicated recruiting platforms
• Basic Analytics: The platform offers limited data analysis tools compared to specialized business intelligence solutions
• Verification Challenges: Without official company maintenance, some ORG charts may contain inaccuracies from user contributions
• Mobile Experience Constraints: Complex ORGanizational visualizations can be difficult to navigate on smaller screens