SalesIntel

SalesIntel is a B2B sales intelligence platform that helps businesses find, target, and engage with high-intent accounts. It combines AI with human-verified data to provide accurate and actionable insights for sales and marketing teams. They serve over 5,000 customers and have established themselves as leaders in accuracy, actionable buyer intent, and workflow alignment for sales, marketing, and revenue operations teams.

What makes SalesIntel different? Their hybrid approach to data verification. They combine AI-driven data collection with human verification, creating a level of accuracy that sets them apart from purely automated services. This method delivers up-to-date B2B contact information, including business emails and direct dial/mobile numbers—crucial elements for effective outreach.

SalesIntel aims to give sales, marketing, and revenue operations teams reliable data and smooth workflow integration. Their platform offers:

1. Powerful search and filtering capabilities to build precise lead lists matching your Ideal Customer Profile (ICP)
2. Intent data tracking to identify prospects actively researching relevant solutions
3. Data enrichment features to enhance existing CRM records
4. CRM integrations and workflow automation tools to facilitate efficient data exports and task automation

Their focus on data accuracy and actionable insights has earned them recognition. The G2 Spring 2025 Report named SalesIntel a "High Performer," with small businesses praising their evolving features and commitment to accuracy.

As B2B sales continues to evolve, SalesIntel's combination of human-verified data with AI-powered insights makes them valuable for organizations building high-quality pipelines and engaging with relevant prospects. By addressing core needs of modern sales organizations—precision, timing, and workflow unity—SalesIntel positions itself as an essential component for data-driven go-to-market teams.

SalesIntel has moved away from credit-based pricing to an unlimited usage approach, creating a unique value proposition. Entry-level pricing starts around $5,000 per year, with costs increasing based on user licenses. This structure stands out from competitors who typically use credit-based models, tiered subscriptions, or custom enterprise pricing that often lead to unpredictable expenses.

The unlimited usage model offers clear advantages:

1. Predictable budgeting: You can plan expenses accurately without worrying about overages.
2. Scalability: Teams can expand usage without incremental costs—ideal for fast-growing sales operations.
3. Reduced waste: With no data access limits, teams focus on using the most relevant information without watching credit balances.

This approach aligns with SalesIntel's commitment to high-quality, human-verified data. As CEO Manoj Ramnani puts it:

"SalesIntel's unlimited everything plan removes the friction, frustration, and predatory pricing so many customers experience when working with other B2B data providers."

The ROI potential is substantial. A mid-sized SaaS provider that switched to SalesIntel's unlimited plan reported:

• A 30% increase in qualified leads due to better contact coverage
• A 20% reduction in cost per acquisition by eliminating wasted dial attempts
• Faster campaign launches without delays from purchasing additional credits

These outcomes show how the unlimited model directly impacts sales efficiency and results.

SalesIntel's pricing does position it in the mid-to-high range of the market. While justified by data breadth and quality, this could challenge very small businesses with limited budgets. The $5,000 per year entry point, though competitive for unlimited access, remains a significant investment for some organizations.

When evaluating SalesIntel, consider total ownership cost. While the initial price might seem high, eliminating overage fees, scalability without additional costs, and improved sales efficiency could result in lower overall expenses and higher ROI compared to credit-based alternatives.

When evaluating sales intelligence platforms, SalesIntel offers several key benefits that can transform your organization's sales and marketing efforts.

Human-Verified Data Accuracy

SalesIntel's commitment to data accuracy through human verification dramatically reduces wasted outreach and improves campaign performance. Regular data verification ensures your team works with up-to-date information, filling critical gaps in your CRM and enhancing your database quality.

Efficient Prospecting and Lead Generation

SalesIntel's powerful search and filtering capabilities let you build precise lead lists matching your Ideal Customer Profile (ICP). This efficiency translates directly to more qualified leads and improved sales productivity.

Intent Data for Prioritization

By tracking buyer intent signals, SalesIntel helps you identify and prioritize prospects actively researching relevant solutions. This feature allows your sales team to focus on in-market buyers, potentially shortening sales cycles and improving conversion rates.

Streamlined Workflow and Team Alignment

SalesIntel's integrations with popular CRM and marketing automation platforms help align sales, marketing, and operations teams around consistent, high-quality data. This alignment reduces manual work, improves CRM data hygiene, and enables more efficient cross-team collaboration.

Exceptional Customer Support

Many users highlight SalesIntel's outstanding customer support as a key benefit. The Research On Demand service receives praise for quick turnaround times and the ability to provide additional relevant prospects.

Tangible Business Outcomes

Users report significant improvements in key business metrics after implementing SalesIntel. For example, a mid-sized SaaS provider experienced:

• 30% increase in qualified leads

• 20% reduction in cost per acquisition

• Faster campaign launches

These outcomes demonstrate the platform's potential to drive real, measurable value for your organization.

SalesIntel offers a comprehensive suite of features designed to empower sales, marketing, and revenue operations teams with accurate data and actionable insights.

Human-Verified Contact Data

At SalesIntel's core is its human-verified B2B contact data. This approach ensures high accuracy, with data regularly verified by real people rather than relying solely on automation. The human verification process maintains data freshness and reliability, crucial for effective outreach and campaign performance.

Intent Data

One of SalesIntel's standout features is intent data tracking. By monitoring buyer intent signals, the platform helps sales teams prioritize prospects actively researching relevant solutions. This capability allows for timely and targeted outreach, increasing chances of engaging with in-market buyers.

Company Technographics

SalesIntel provides detailed insights into the technology stack used by target companies. This information helps sales teams tailor their pitch based on existing technologies and identify opportunities for integration or replacement. For solution sellers, this data is invaluable in crafting relevant messaging that addresses specific technical needs.

Company Firmographics

The platform offers comprehensive firmographic data, including industry classification, company size, revenue, location, and more. These details enable precise segmentation and targeting, allowing teams to focus on companies that best match their ideal customer profile. The accuracy and depth of this data help eliminate time wasted on unsuitable prospects.

VisitorIntel

SalesIntel's VisitorIntel feature identifies anonymous website visitors, providing insights into which companies are showing interest in your products or services. This information helps sales teams prioritize outreach to organizations already expressing interest, potentially shortening the sales cycle and improving conversion rates.

Additional Tools

Beyond these core features, SalesIntel also offers:

• ICPIntel: Helps organizations build and refine their Ideal Customer Profiles using concrete data points and evidence
• Data Enrichment: Verifies and supplements existing CRM records to ensure data accuracy and completeness
• CRM Integrations: Seamlessly connects with major CRM systems for efficient data exports, enrichment, and task automation
• AdsIntel: Facilitates the launch of targeted ad campaigns to engage relevant prospects efficiently
• Analytics and Reporting: Provides detailed insights into leads, sales activity, and campaign performance

SalesIntel's integration ecosystem plays a crucial role in enhancing its usability across various business environments. The platform offers two primary integration approaches: a RESTful API for custom integrations and custom export applications using a producer-receiver model. These methods allow SalesIntel to function as part of a larger technology ecosystem rather than an isolated tool.

CRM and Marketing Automation Compatibility

SalesIntel has developed specific integration pathways for major CRM and marketing automation platforms:

• HubSpot Integration: Users can directly export and synchronize contact and company data between SalesIntel and HubSpot. This integration is particularly well-developed, catering to HubSpot's popularity in the mid-market segment.
• Marketo Integration: SalesIntel provides configuration options for integration with Marketo, ensuring compatibility with enterprise-grade marketing solutions.
• General CRM Compatibility: The platform emphasizes its ability to integrate seamlessly with popular CRM and marketing automation platforms, enhancing workflow automation.

Benefits of SalesIntel's Integration Approach

1. Data Synchronization and Workflow Enhancement: SalesIntel's integrations are designed to fit into existing tools without disrupting workflows, allowing businesses to maintain operational continuity while accessing SalesIntel's data resources.
2. Revenue Pipeline Development: By connecting human-verified contacts and buyer intent data with existing CRM systems, SalesIntel enables teams to identify, engage, and convert high-value accounts more effectively.
3. Cross-Team Alignment: Integrations facilitate strategic alignment across go-to-market teams by ensuring that sales, marketing, and revenue operations teams operate with consistent data sets and insights.
4. Data Quality Maintenance: Integration with SalesIntel helps businesses keep their data fresh and make smarter decisions, contributing to ongoing data quality management across connected systems.

SalesIntel shows a strong commitment to major security and compliance standards, with significant implications for businesses prioritizing data protection and regulatory compliance. The platform fully complies with both the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), having implemented necessary measures proactively. This forward-thinking approach demonstrates SalesIntel's dedication to data protection and privacy.

One of SalesIntel's key strengths in compliance is its comprehensive data source tracking. The company has tracked every single data source since its inception, which is crucial for GDPR compliance and enables verification of the origin of all data, ensuring it was obtained legally and ethically.

In terms of security certifications, SalesIntel holds SOC 2 Type 1 compliance certification, validating that the company has implemented controls related to security, availability, processing integrity, confidentiality, and privacy of customer data. Additionally, SalesIntel is HIPAA compliant, making it suitable for businesses in the healthcare sector handling protected health information.

SalesIntel employs robust security measures, including AES-256 encryption to protect data both at rest and in transit. This industry-standard encryption method is considered highly secure and is used by many leading organizations. The company also maintains "commercially reasonable security measures" to protect user information against unauthorized access and disclosure.

SalesIntel's customer support earns high marks from users across multiple review platforms. Their commitment to personalized support stands out as a key differentiator.

The Research On Demand service receives particular praise. Users report quick turnaround times and appreciate how the SalesIntel team often provides additional relevant prospects.

The personalized nature of SalesIntel's support consistently impresses users. Users also appreciate the ongoing improvements and fast response times from the support team. According to a G2 review:

"SalesIntel offers fast, efficient customer support, making it a reliable platform for driving targeted, data-driven marketing and sales efforts."

While support quality is overwhelmingly positive, some areas could use improvement. Some reviewers mentioned wanting more regular training, especially when new features are added. As one user suggested on G2:

"One-on-One Training should be offered to SalesIntel users on a regular basis, especially when features are added or software updates are made."

Additionally, while the Research On Demand service is highly valued, some users find the waiting periods can impact their workflows. A reviewer on Capterra noted:

"While the Research on Demand was helpful in offsetting the missing data in the system, I found it to be cumbersome to add that into my processes and wait for the turnaround."

In terms of educational resources, SalesIntel provides documentation and knowledge base resources to help users navigate the platform. However, user reviews rarely mention these resources, suggesting there may be room for improvement in this area..

SalesIntel offers several key advantages that make it a powerful tool for sales and marketing teams.

Human-Verified Data Accuracy

SalesIntel's commitment to data accuracy through human verification transforms how teams operate and deliver results. The regular verification process ensures contact information stays current, which is crucial for effective outreach. This focus on accuracy makes SalesIntel particularly effective for filling gaps in CRM data, enriching missing contact and company information to create a more comprehensive view of prospects and customers.

Intuitive Platform and Efficient Prospecting

The platform's design facilitates smooth navigation and efficient prospecting. The combination of powerful search capabilities, integrations with popular tools like HubSpot and LinkedIn, and features like RevDrive streamline the prospecting process, making it easier for sales teams to identify and engage with potential customers.

Exceptional Customer Support

SalesIntel's customer support receives high marks, with the personalized and responsive nature of the assistance they provide. The Research On Demand service is particularly appreciated for its quick turnaround times and the team's willingness to go above and beyond in providing relevant prospect information.

Strategic Advantage Through Comprehensive Data

SalesIntel provides a strategic advantage by offering a comprehensive set of data points that enable more targeted and effective outreach. Taking the time to fully understand and leverage the platform's capabilities can significantly enhance campaign strategy and performance.

Continuous Improvement

Over the past year, significant improvements in data quality and feature development have been implemented, indicating SalesIntel's commitment to evolving and enhancing its offering based on user feedback and market needs.

Transformative Impact on Sales Performance

For many teams, SalesIntel has been transformative, turning around previously struggling projects. This impact on sales performance underscores the value that accurate, comprehensive data can bring to sales and marketing efforts.

While SalesIntel offers many advantages, some potential drawbacks should be considered.

Data Accuracy Concerns

Although SalesIntel prides itself on human-verified data, some issues with data quality have been reported:

• AI-generated data inaccuracies
• Occasional outdated or inaccurate contacts, especially in IT roles
• Stronger coverage in the US than in the UK or other countries

Ease of Use and Process Limitations

Recent updates and feature gaps have introduced workflow challenges:

• More complex and time-consuming export process
• No built-in email sequencing; manual CRM imports required
• Lack of automatic tracking for exported contacts, risking redundant usage
• Chrome extension viewed as limited and harder to find direct-dial info

Support and Training Challenges

While generally praised, support has room for improvement:

• Need for more frequent one-on-one training, especially with new features
• Research On Demand delays can disrupt workflows

Pricing Concerns

Some users, particularly those focused on international markets, find SalesIntel's pricing to be on the higher side, especially given its stronger focus on the US market.