Openprise

Openprise calls itself "the first no-code, full-stack data orchestration and automation cloud designed for builders who need an end-to-end RevOps solution." Think of it as a data backbone sitting between your execution apps and systems of record, creating "a layer of shared data and automation infrastructure."

The company claims leadership in RevOps automation solutions for marketing and sales based on G2 reviews. Their RevOps Data Automation (RDA) Cloud platform tackles the core problem most organizations face: data silos blocking effective decision-making and revenue optimization.

The satisfaction numbers tell the real story. Openprise maintains a 4.9 out of 5 stars on G2, with 96% of customers giving them the full 5 stars. They've ranked #1 in customer satisfaction in G2's Enterprise Grid Report for Data Quality and held this position for multiple consecutive periods.

If your RevOps or GTM team can't breathe under data chaos, struggles with fragmented processes, and can't create a unified view of your customer journey, Openprise's comprehensive data orchestration approach might be your answer.

Openprise goes beyond simple automation—it's designed to solve the everyday challenges of RevOps teams. Here’s how it delivers real value across your organization:

• Unified Data Foundation eliminates chaos from siloed systems. Your data gets continually unified, cleansed, standardized, enriched, and contextually connected into a single source of truth. No more incomplete customer journeys scattered across disconnected platforms.
• Cross-Functional Visibility aligns your entire revenue team. Marketing, sales, customer success, operations, and finance get shared visibility, execution, and predictability across your full-lifecycle funnel. Your teams stop working from conflicting reports and misaligned metrics.
• Stack Simplification cuts through tool bloat. Why use 15 tools when you can use one? The platform helps you eliminate functionality gaps and overlaps that create chaos in your revenue funnel, reducing both costs and complexity.
• Automation Reduces Manual Work so your team focuses on strategy instead of data cleanup. Hours spent on tedious data management tasks get redirected toward revenue-driving initiatives.
• Better Decisions Follow Better Data. High-quality, unified data means you make informed decisions that directly impact your bottom line rather than guessing based on incomplete information.

Customer satisfaction confirms these benefits: 100% Net Promoter Score compared to the category average of 54%, and 99% Likelihood to Recommend versus the industry average of 84%.

Openprise tackles the core problems RevOps teams face daily. Each feature works together to transform how you manage data and automate processes across your revenue operations.

Workflow & Task Automation

Openprise goes beyond simple data transfers. You can create sophisticated workflows that handle complex business logic across your entire customer lifecycle—data onboarding, list loading, and synchronization across multiple platforms while maintaining data integrity.

The platform builds ETL/ELT/reverse ETL pipelines that run continuously, keeping data flowing between systems without manual intervention. This includes funnel automation and performance measurement that let you monitor and optimize processes in real-time.

Here's what this looks like in practice: Your marketing ops team sets up a workflow that cleanses incoming lead data from multiple sources, automatically scores and routes leads, enriches them with third-party data, then passes clean leads to sales while updating your CRM and analytics tools—all without touching a single record manually.

No-Code Customization & Governance

Openprise's no-code platform approach lets RevOps teams build, test, and deploy integrations and workflows without IT support or technical skills. With over 300 pre-built integrations for major sales, marketing, and data systems, implementation happens fast.

The drag-and-drop builder lets you compose and adjust workflows as business needs change—particularly valuable when requirements shift frequently.

Roberto Fernández Madero, Manager of marketing operations at Zendesk, explains a key advantage: "What stands out is the ability to run all these processes within Openprise, without needing to push data back into the system to see the results. The ability to move data in and out of Openprise—and manage that data within Openprise as a sandbox simulation—is really where the value of the platform lies."

This approach changes how RevOps teams operate, reducing IT dependency and accelerating deployment of new processes.

Data Cleaning and Standardization

Data quality management forms the foundation of effective RevOps. Openprise handles deduplication to eliminate redundant records and validates data against predefined rules and standards.

G2 reviewers consistently praise this functionality—Openprise "solves a considerable chunk of our data problem, from duplicates to list loading". The platform prevents bad data from mixing with cleaned data, so your quality improvements stick.

Data Enrichment

Openprise's enrichment goes beyond simple append services. The platform aggregates and unifies data for Customer Data Platforms, data warehouses, and BI tools while integrating with data providers and internal sources to automatically enrich records. This fills gaps, corrects errors, and improves segmentation and personalization.

You can set up continuous data ingestion from multiple lead sources, match and dedupe records, enrich with third-party and first-party information, then push clean data in real-time to marketing automation, sales enablement, and business intelligence platforms.

Analytics and Reporting

The platform provides full-funnel measurement and accountability that give you visibility into your revenue pipeline. You can identify and address bottlenecks while maintaining oversight of data quality and process performance across your RevOps ecosystem.

The platform enables Revenue Signal Detection to help you "Detect revenue signals and orchestrate data flows and GTM playbook execution across your revenue teams." This allows proactive responses to revenue opportunities and challenges as they emerge in your pipeline.

Openprise functions as a layer of shared data and automation infrastructure that connects execution layer applications with your systems of record. This architectural approach eliminates the complexity of managing multiple point-to-point integrations that create bottlenecks in RevOps environments.

The platform provides 300+ pre-built integrations spanning CRM systems, marketing automation platforms, data warehouses, analytics tools, and specialized RevOps applications. You can establish automated data flows between platforms without custom development work.

Openprise serves as a centralized data orchestration layer that maintains data quality and consistency across your entire tech stack. This directly solves the "fragmented patchwork of single-point solutions" that creates siloed data.

A SaaS company running Salesforce, Marketo, Snowflake, and dozens of other tools can orchestrate data flows across all systems from a single platform. Data flows smoothly between applications while automated cleansing, enrichment, and routing processes run continuously throughout your revenue operations ecosystem.

Research on Openprise's specific security protocols remains limited, but any data orchestration platform processing customer information requires robust protection measures. Given the platform's enterprise focus and comprehensive data management scope, security and compliance form critical evaluation criteria.

When evaluating Openprise, prioritize these security areas:

• Data encryption standards for data at rest and in transit
• Compliance with GDPR, CCPA, and industry-specific requirements
• Access controls and user permission management
• Data residency options for international operations
• Audit trails and logging capabilities

Request detailed security documentation and compliance certifications during evaluation to verify the platform meets your requirements.

Openprise's AI-agent Factory feature enables marketing ops, sales ops, and RevOps professionals to "build AI-powered data management and automation solutions" while maintaining security and compliance standards. This signals the platform's commitment to balancing innovation with responsible data handling.

Data orchestration platforms are only as good as the support behind them. Openprise has earned perfect 100% scores for Quality of Support and Ease of Doing Business on G2—dramatically outperforming category averages of 90% and 91%.

Customer testimonials consistently highlight how Openprise representatives "listen and work with you on the problems you want to solve and are there for you along the way." This personalized approach proves invaluable when you're wrestling with complex data orchestration projects that can make or break your RevOps strategy.

The numbers tell the story. In G2 comparisons with ZoomInfo, Openprise scores 9.9 for quality of support versus ZoomInfo Sales' 8.6. When you're dealing with technical challenges or integration roadblocks, that gap matters.

Public documentation might be limited, but the direct support more than compensates. Teams get hands-on guidance through complex integrations, helping them maximize their platform investment rather than struggling through implementation alone.

• Powerful Automation: Openprise automates critical RevOps processes across your entire customer lifecycle—from data onboarding to lead routing and funnel measurement.
• No-Code Flexibility: Non-technical users build and manage sophisticated data workflows without IT dependency. The platform includes 300+ pre-built integrations and a drag-and-drop builder.
• Exceptional Support: Openprise earned perfect 100% scores for Quality of Support and Ease of Doing Business on G2, significantly outperforming category averages.
• Unified Data Foundation: The platform breaks down silos between marketing, sales, and customer success, creating a single source of truth across your revenue operations ecosystem.
• Sandbox Testing: You can design, iterate, and test data automation projects before deployment without impacting production systems.

• Steep Learning Curve: Teams need a hybrid skillset combining business logic and technical architecture knowledge. Implementation can be complex, requiring extensive mapping and rationalization of existing data fields.
• Premium Pricing: Starting at $35,000 per year for the Professional plan, Openprise may be cost-prohibitive for smaller organizations.
• UI Complexity: G2 reviewers note that "The UI can be made better for navigation and configuration" and "The website/app portal can be a bit overwhelming."
• Partial Utilization Risk: Many teams only use a subset of Openprise's capabilities due to complexity, potentially limiting ROI and requiring ongoing manual intervention.

Openprise works best for specific roles managing complex data environments in revenue operations.

Ideal Job Titles:

• Marketing Operations Managers
• Sales Operations Managers
• Revenue Operations Managers
• Data Analysts
• CRM Administrators

Target Industries:

Technology, healthcare, financial services, manufacturing, and telecommunications.

Openprise targets mid-to-enterprise B2B firms with complex Salesforce/Marketo environments and limited development resources. The platform excels for organizations handling high-volume leads from multiple marketing sources that need sophisticated distribution and routing.

Skip Openprise if you're an early-stage startup, operating under tight budget constraints, or managing simple data that doesn't require comprehensive automation.

The platform's #1 ranking in customer satisfaction in the Enterprise Attribution Category confirms its fit for larger organizations with complex attribution needs and substantial data volumes requiring orchestration across multiple systems.