MikMak
MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers.About:
MikMak is a global software company that provides the leading eCommerce enablement and analytics platform for multichannel brands, helping them to better convert customers. In February 2023, MikMak acquired French eCommerce enablement and analytics software company significantly expanding its global reach into EMEA, APAC and LATAM. The company then acquired ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub in August of 2023, further strengthening the breadth and depth of MikMak’s commerce insights. MikMak is backed by some of the world’s leading investors, including Wavecrest Growth Partners, Luminari Capital, and VaynerMedia.
Best fit for:
Revenue: $15M+
Location: Global
Industries: eCommerce & B2C
Job Titles: IT & Marketing
Key Features:
- Seamless implementation and direct integrations with major third-party data visualization, analytics, and product information management (PIM) platforms
- Templatized brand website UX with flexibility in how (pop-up, shelf, in-line, etc.) and where it’s deployed on a site (PDP, WTB page, Category pages, etc.)
- Granular insights and the ability to export data via API into Business Intelligence tools
- Best-in-class managed services with a more personalized approach and ample resources, delivering our brand partners full enterprise-level guidance and dedicated support
- Digitally Influenced Offline Sales Lift Report - MikMak has partnered with Circana for a first-of-its-kind report measuring the impact of digital marketing on offline sales lift in the US NO ONE else in the market has this game-changing capability
- Direct Add to Cart - Enables quick, easy, and efficient checkouts, as it allows shoppers to send a selected product directly to the retailer’s cart with a single click"
Company Summary
MikMak is a global software company that helps brands sell their products online more effectively. They provide tools that allow companies to connect with shoppers across various websites and social media platforms, making it easier for customers to find and buy products. MikMak also offers insights into how people shop, helping brands make smarter decisions to boost sales.
Price Estimate
MikMak offers customized solutions tailored to each brand’s needs. For specific pricing information, it’s best to contact MikMak directly through their website.
Who is MikMak for?
MikMak is designed for medium to large-sized companies, typically ranging from 100 to over 5,000 employees. Common users include:
- Marketing Managers
- eCommerce Directors
- Digital Strategists
- Brand Managers
- Sales Executives
Industries served include: - Consumer Packaged Goods (CPG)
- Beauty and Personal Care
- Electronics and Appliances
- Food and Beverage
- Toys and Games
Features, Functionalities, and Benefits
- MikMak Commerce: Enables brands to create shopping experiences connected to over 1,500 online retailers, streamlining the path-to-purchase from any media, ad, or website.
- MikMak Insights: Provides analytics to understand consumer behavior, measure marketing effectiveness, and drive market share over competitors.
- Global Retail Network: Offers integrations with major retailers worldwide, including Amazon, Tesco, Carrefour, and more, providing a unified view of the consumer shopping journey. (prnewswire.com)
- DoorDash Integration: Allows brands to activate DoorDash as a buying option across all channels, enhancing shopper convenience and providing closed-loop sales attribution. (markets.financialcontent.com)
- Brand Protection Partnership: Collaborates with TrackStreet to ensure products are connected to in-stock inventory, sold through authorized retail partners, and priced correctly across all sales channels. (prnewswire.com)
Use Cases
Companies use MikMak for:
- Shoppable Media Campaigns: Creating interactive ads that lead directly to purchase options, increasing conversion rates.
- Omnichannel Analytics: Gaining insights into consumer behavior across various platforms to optimize marketing strategies.
- Retailer Integration: Connecting with a vast network of retailers to ensure product availability and accurate pricing.
- Brand Protection: Monitoring and enforcing pricing policies to maintain brand integrity across sales channels.
- Enhanced Shopper Convenience: Integrating with delivery services like DoorDash to offer quick and flexible product delivery options.
Who Are Their Best Customers?
MikMak serves a variety of industries, including consumer packaged goods, beauty, electronics, and food and beverage. Notable customers include:
- Unilever: Utilizes MikMak to enhance its eCommerce capabilities and gain insights into consumer behavior.
- Electrolux: Leverages MikMak’s platform to connect with retailers and streamline the online shopping experience for its customers.
- Coty: Employs MikMak’s tools to create shoppable media campaigns and analyze their effectiveness.
What Makes MikMak Different?
MikMak stands out by offering a comprehensive eCommerce enablement and analytics platform that integrates with over 1,500 retailers worldwide. Their unique partnerships, such as the integration with DoorDash, provide brands with innovative solutions to enhance shopper convenience and gain valuable insights into consumer behavior. (markets.financialcontent.com)
Legal Info:
For detailed legal information, please refer to MikMak’s Privacy Policy and Terms of Service.
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