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MikMak

MikMak is a global software company that provides the leading eCommerce enablement and analytics platform for multichannel brands, helping them to better convert customers. In February 2023, MikMak acquired French eCommerce enablement and analytics software company significantly expanding its global reach into EMEA, APAC and LATAM. The company then acquired ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub in August of 2023, further strengthening the breadth and depth of MikMak’s commerce insights. MikMak is backed by some of the world’s leading investors, including Wavecrest Growth Partners, Luminari Capital, and VaynerMedia.

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Introduction

Multichannel enablement & analytics software.

MikMak is a global software company that helps brands sell their products online more effectively. They provide tools that allow companies to connect with shoppers across various websites and social media platforms, making it easier for customers to find and buy products. MikMak also offers insights into how people shop, helping brands make smarter decisions to boost sales. 

company_summary

MikMak is designed for medium to large-sized companies, typically ranging from 100 to over 5,000 employees. Common users include:
- **Marketing Managers**
- **eCommerce Directors**
- **Digital Strategists**
- **Brand Managers**
- **Sales Executives**
Industries served include:
- **Consumer Packaged Goods (CPG)**
- **Beauty and Personal Care**
- **Electronics and Appliances**
- **Food and Beverage**
- **Toys and Games**

company_icp

MikMak offers customized solutions tailored to each brand's needs. For specific pricing information, it's best to contact MikMak directly through their website.

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Companies use MikMak for:
- **Shoppable Media Campaigns**: Creating interactive ads that lead directly to purchase options, increasing conversion rates.
- **Omnichannel Analytics**: Gaining insights into consumer behavior across various platforms to optimize marketing strategies.
- **Retailer Integration**: Connecting with a vast network of retailers to ensure product availability and accurate pricing.
- **Brand Protection**: Monitoring and enforcing pricing policies to maintain brand integrity across sales channels.
- **Enhanced Shopper Convenience**: Integrating with delivery services like DoorDash to offer quick and flexible product delivery options.

use_cases

- **MikMak Commerce**: Enables brands to create shopping experiences connected to over 1,500 online retailers, streamlining the path-to-purchase from any media, ad, or website. 
- **MikMak Insights**: Provides analytics to understand consumer behavior, measure marketing effectiveness, and drive market share over competitors. 
- **Global Retail Network**: Offers integrations with major retailers worldwide, including Amazon, Tesco, Carrefour, and more, providing a unified view of the consumer shopping journey. ([prnewswire.com](https://www.prnewswire.com/news-releases/mikmak-launches-global-retail-network-providing-unified-view-of-consumer-shopping-journey-across-1500-retailers-301347332.html?utm_source=openai))
- **DoorDash Integration**: Allows brands to activate DoorDash as a buying option across all channels, enhancing shopper convenience and providing closed-loop sales attribution. ([markets.financialcontent.com](https://markets.financialcontent.com/stocks/article/bizwire-2024-6-11-mikmak-launches-first-of-its-kind-integration-for-brands-enhancing-shopper-convenience-and-providing-closed-loop-sales-attribution?utm_source=openai))
- **Brand Protection Partnership**: Collaborates with TrackStreet to ensure products are connected to in-stock inventory, sold through authorized retail partners, and priced correctly across all sales channels. ([prnewswire.com](https://www.prnewswire.com/news-releases/mikmak-and-trackstreet-ink-partnership-deal-delivering-unprecedented-profitability-and-growth-for-multichannel-brands-worldwide-302291016.html?utm_source=openai))

features

For detailed legal information, please refer to MikMak's [Privacy Policy](https://mikmak.com/privacy-policy) and [Terms of Service](https://mikmak.com/terms-of-service).

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MikMak serves a variety of industries, including consumer packaged goods, beauty, electronics, and food and beverage. Notable customers include:
- **Unilever**: Utilizes MikMak to enhance its eCommerce capabilities and gain insights into consumer behavior.
- **Electrolux**: Leverages MikMak's platform to connect with retailers and streamline the online shopping experience for its customers.
- **Coty**: Employs MikMak's tools to create shoppable media campaigns and analyze their effectiveness.

best_customers

MikMak stands out by offering a comprehensive eCommerce enablement and analytics platform that integrates with over 1,500 retailers worldwide. Their unique partnerships, such as the integration with DoorDash, provide brands with innovative solutions to enhance shopper convenience and gain valuable insights into consumer behavior. ([markets.financialcontent.com](https://markets.financialcontent.com/stocks/article/bizwire-2024-6-11-mikmak-launches-first-of-its-kind-integration-for-brands-enhancing-shopper-convenience-and-providing-closed-loop-sales-attribution?utm_source=openai))