Metadata.io

Metadata.io unifies your ad data, aligns your team, and transforms marketing mayhem into a lean, mean, revenue-generating machine.

About:

Metadata.io is an AI-powered marketing platform that automates the creation and optimization of digital advertising campaigns. Companies use Metadata.io to enhance their B2B marketing efforts by automating targeting and engaging ideal customers. The platform leverages artificial intelligence to analyze historical marketing data, identify and automatically target profiles similar to best customers, and optimize ad spend. With features like automated campaign creation, audience targeting, real-time optimization, and detailed analytics, Metadata.io helps businesses improve the efficiency and effectiveness of their marketing campaigns, generate high-quality leads, and drive revenue growth.

Best fit for:

Employee Count: 50-5000+

Location: Global, with a focus on North America

Industries: B2B Technology, Software, Information Technology, Marketing and Advertising

Job Titles: CMO, Demand Generation Manager, Digital Marketing Manager, Marketing Operations Lead, Revenue Operations Director

Key Features:

MetaMatch: Match business profiles to personal emails for targeting across multiple ad platforms.
Unified Campaign Management: Launch and manage paid campaigns across channels from a single platform.
Campaign Experimentation: Run thousands of campaign experiments at scale for data-driven insights.
Revenue Optimization: Automatically reallocate budget based on pipeline and revenue performance.
Lead Enrichment: Automatically enrich new leads with verified business data for improved targeting.
AI-Powered Optimization: Use machine learning to optimize campaigns in real-time for maximum performance.

Company Summary

Metadata.io is a company that helps businesses with their marketing by using smart technology to make advertising easier and more effective. They use artificial intelligence (AI) and machine learning to handle repetitive tasks, so marketers can focus on creative ideas and strategies. (businesswire.com)

Price Estimate

Metadata.io offers different pricing plans to fit various business needs. Their ‘Metadata Spotlight’ plan starts at $20,000 per year, ideal for growing companies. The ‘Metadata Campaigns’ plan begins at $43,200 per year, offering unlimited user access to campaigns on platforms like Facebook, LinkedIn, and Google Ads. For more details, you can visit their pricing page. (g2.com)

Who is Metadata.io for?

Metadata.io is designed for businesses of various sizes, from mid-sized companies to large enterprises. It’s especially useful for: - Marketing Managers - Demand Generation Specialists - Digital Advertising Managers - Marketing Operations Professionals - Chief Marketing Officers (CMOs) Industries that benefit include technology, software, finance, and healthcare. (businesswire.com)

Features, Functionalities, and Benefits

Automated Campaign Management: Launch and manage advertising campaigns across platforms like Facebook, LinkedIn, and Google Ads without manual effort. - Audience Targeting: Create precise advertising audiences using data from over 10 sources to reach the right people. - Revenue Optimization: Adjust campaigns to focus on generating more revenue, ensuring marketing efforts lead to sales. - Marketing Automation: Reduce the time spent on launching campaigns by automating repetitive tasks. - Campaign Experimentation: Test different campaign strategies at scale to find what works best.

Use Cases

Companies use Metadata.io for: - Automating Paid Advertising: Managing and optimizing ads across multiple platforms without manual work. - Improving Audience Targeting: Using data to reach the most relevant potential customers. - Enhancing Marketing Efficiency: Reducing time spent on repetitive tasks, allowing focus on strategy and creativity. - Scaling Campaign Experiments: Running multiple tests to determine the most effective marketing approaches. - Optimizing Revenue Generation: Ensuring marketing efforts directly contribute to increased sales.

Who Are Their Best Customers?

Notable customers include: - Zoom: Utilized Metadata.io to automate and optimize their marketing campaigns, leading to increased efficiency. (businesswire.com) - Okta: Leveraged Metadata.io’s platform to enhance their demand generation efforts, resulting in significant growth. (businesswire.com) - ThoughtSpot: Saved 800-1,200 hours of manual work by automating campaign experimentation with Metadata.io.

What Makes Metadata.io Different?

Metadata.io stands out by providing an automated operating system specifically for B2B marketers. Their platform uses AI and machine learning to handle repetitive tasks, allowing marketers to focus on strategy and creativity. This approach has led to significant growth and recognition, including being ranked No. 1870 on the 2023 Inc. 5000 list. (metadata.io)