MadKudu

MadKudu is a revenue-intelligence platform built for RevOps teams that need predictive lead and account scoring inside HubSpot, Salesforce, and other CRMs. The platform maintains a 4.6/5 rating from over 110 verified reviews on G2—verified through LinkedIn profiles and corporate email addresses from real professionals using the platform.

Users describe MadKudu as "high value, easy to do", which captures its essence: sophisticated revenue intelligence without the complexity.

MadKudu shines by combining firmographic, behavioral, and product-usage data into one actionable revenue scoring model. Instead of cobbling together insights from multiple sources, you get clear, prioritized actions for your revenue teams. The results speak for themselves—MadKudu has powered $650 million in new Annual Recurring Revenue through its platform.

MadKudu's Revenue Automation Intelligence brings focus to revenue teams by predicting and prioritizing the right revenue-generating actions. Traditional tools just give you insights. MadKudu goes further by adding automation that drives revenue-generating actions across your customer journey. You're not just getting data—you're getting intelligence that triggers the right actions at the right time.

MadKudu operates on a tiered pricing structure with no free plan available, positioning itself as a premium revenue intelligence solution. The platform offers three main pricing tiers to accommodate different business sizes and needs.

The Growth plan starts at $999 per month for 2 users, while the Pro plan costs $2,499 per month for 10 users. For larger organizations, MadKudu offers an Enterprise plan with custom pricing based on specific requirements and scale.

Vendr's marketplace data from 43 purchases shows organizations typically spend a median annual cost of $35,000, with ranges from $12,600 on the low end to $97,000 for high-end implementations. Buyers report saving an average of 31% through negotiation, especially at the enterprise level.

To put this in perspective, alternatives like GetLeads offer unlimited users for just $30 per month, highlighting MadKudu's premium positioning. The value centers on sophisticated predictive analytics capabilities and revenue acceleration rather than cost efficiency. The platform targets organizations with established sales processes and sufficient lead volume to benefit from AI-driven insights, making it worthwhile for companies that can use its advanced features to drive substantial improvements in conversion rates and sales efficiency.

MadKudu delivers four core benefits that move revenue teams from reactive lead management to intelligent automation with measurable results.

• Signals catch buying readiness exactly when it matters. MadKudu's Account Signals feature alerts you in real-time when target accounts show buying behavior, telling your sales team precisely when hot prospects are ready to convert. This means you engage prospects at the perfect moment instead of following arbitrary schedules.
• Intelligence builds custom-fit lead scoring and predictive revenue models tailored to your business. MadKudu creates transparent scoring systems that show exactly why a lead gets its score and what factors drive each prioritization decision—unlike black box solutions that keep you guessing.
• Automation removes manual prospecting while finding potential customers based on your specific sales strategies. Teams report 2-3x increases in lead conversion rates after adding MadKudu's intelligence to their workflows. Better yet, customers achieve 50% more revenue with half the number of leads, proving quality-focused automation beats volume approaches.
• Integrations fit directly into tools you already use daily. MadKudu works smoothly with Gong, Outreach, and Salesforce, reducing adoption friction while maximizing your existing tech stack value. Your team accesses intelligence within familiar workflows instead of jumping between platforms.

MadKudu's Revenue Automation Intelligence brings focus to revenue teams by predicting and prioritizing the right revenue-generating actions. By automating key workflows, prioritizing actionable signals, and working where your teams already are, you unlock your revenue teams to be completely focused on driving and closing pipeline.

Predictive Lead & Account Scoring

MadKudu's predictive engine builds custom scoring models specific to your business rather than generic systems. The platform studies your best customers' traits and behaviors to identify similar high-potential prospects.

Real-time scoring updates your CRM immediately when leads take qualifying actions—no missed opportunities. You can use multiple scoring models for different market segments, product lines, or regional strategies, giving you flexibility as your business evolves.

The scoring reduces customer acquisition costs by focusing your team on leads most likely to convert. Instead of chasing every inquiry, your reps spend time on prospects that match your proven success patterns.

Revenue Signals & Prioritization

Account Signals alert your sales reps when target accounts show buying behavior, with context about what's driving their interest. This goes beyond basic lead scoring—you get the "why" behind the timing.

Your reps receive the next best action to take, not just a notification that something happened. The contextual insights help them approach conversations with relevant talking points instead of generic outreach.

This timing advantage matters in competitive markets where the first meaningful conversation often wins the deal. By knowing not just who to contact but when and why, your conversion rates improve while time spent on unqualified leads drops.

Workflow Automation & Integrations

MadKudu fits directly into your existing tools—HubSpot, Salesforce, and other platforms your team already uses. No separate login needed.

The native integrations trigger specific actions based on scoring and signals: route hot leads to sales immediately, send personalized emails to high-scoring prospects, or segment leads for targeted campaigns. Data syncs in real-time, including automatic scoring updates as new information arrives.

MadKudu's flexibility connects multiple data sources—marketing engagement, website activity, product usage, and intent signals—creating sophisticated automation workflows that respond to your prospects' complete journey.

Data Enrichment & Model Customization

MadKudu combines firmographic, technographic, and usage data to identify the key factors in your customer acquisition process. The platform finds your perfect customer profile for each buying segment rather than averaging across all prospects.

You can see inside the scoring mechanism, unlike competitors often described as "black boxes" like 6sense. This transparency helps you understand why leads receive certain scores and adjust models when business priorities change.

Custom scoring for different regions and segments allows targeted approaches across your business while maintaining the ability to explain your lead prioritization decisions to stakeholders. The learning curve for advanced models pays off in targeting accuracy that reflects your actual market dynamics.

MadKudu acts as a complementary intelligence layer rather than another platform replacement. Instead of disrupting workflows, MadKudu embeds critical signals directly into tools like Gong and Clari that your revenue teams already use daily. Your existing tech stack becomes smarter without forcing adoption friction.

Native integrations with Salesforce and HubSpot activate through their app interfaces—no custom development or extensive IT involvement needed. Implementation happens faster with less technical overhead.

MadKudu connects multiple data sources to build complete lead profiles: in-app activity from Segment or Amplitude, billing data from Stripe, product usage metrics, and external firmographic data. This creates a comprehensive prospect picture that CRM-only systems miss entirely.

The integration strategy balances connections to popular tools with flexibility for unique business requirements as they emerge.

Real-time data flow drives the entire approach: "We wanted to make it as easy as possible for people to give us that customer data, and for us to continue to get it in real time… the more often we can get it, the more we can update it, and that just makes life easier."

MadKudu works within your existing workflows rather than forcing new processes.

Data security becomes critical when evaluating MadKudu, given the sensitive revenue information flowing through the platform. MadKudu processes extensive customer data—lead information, behavioral patterns, sales pipeline details, and CRM integrations with Salesforce and HubSpot.

MadKudu's enterprise customer base suggests robust security measures are in place. Enterprise organizations demand stringent security standards: data encryption, access controls, and compliance with GDPR or SOC 2 regulations.

The platform's real-time data synchronization with major CRM systems indicates adherence to industry security standards. But given the lack of specific compliance information in available documentation, you should directly request details about:

• Security certifications (SOC 2, ISO 27001)
• Data encryption protocols
• Access control mechanisms
• Industry-specific compliance requirements

Conduct thorough security assessments and request compliance documentation relevant to your industry during evaluation. Don't assume—verify that MadKudu meets your organization's security requirements before processing sensitive revenue data.

MadKudu's support quality consistently earns top ratings from users who describe the customer success teams as talented, thoughtful, and highly responsive. The platform provides comprehensive support through email, phone, live chat, training, and ticketing systems—letting you choose your preferred communication method.

Users report genuinely learning from MadKudu's staff, not just getting basic troubleshooting help. This expertise matters when you're configuring sophisticated scoring models or customizing the platform for your specific use cases. The team provides strategic guidance that goes well beyond technical support.

MadKudu actively implements feature requests from users, with many suggestions making it into the product over time. This responsiveness shows the company prioritizes real customer needs over internal roadmaps.

While users occasionally encounter platform bugs, they consistently report fast resolution times. The support team addresses issues quickly, minimizing disruption to your revenue operations. This proactive approach keeps users confident in the platform even when technical hiccups arise.

MadKudu consistently delivers "high value, easy to do" functionality. The platform integrates smoothly with existing tech stacks without disrupting workflows, and its flexible scoring model scales from SMB to enterprise environments while combining AI with extensive customization.

The transparency stands out. Unlike competitors often described as "black boxes" (specifically 6sense), you can see exactly how MadKudu calculates scores. This visibility builds trust and enables better optimization.

Customer support gets rave reviews. Users describe teams as talented, thoughtful, and responsive. The company actively implements feature requests, and many suggestions become reality over time. Most importantly, users report measurable business impact—significant reductions in time spent manually qualifying leads, with native HubSpot and Salesforce integrations that actually streamline processes.

The pricing hits hard. Multiple reviews describe it as "a big jump to get into" and "relatively expensive for small businesses." Expect a learning curve when mastering decision trees and platform capabilities.

Model deployment creates anxiety—users describe it as both "exhilarating" and "a little scary." While support responds quickly, platform bugs can take time to resolve. Some users struggle to trust performance analyses when they contradict internal data.

The interface offers limited customization options, and many users want more granular lead scoring and signal weighting controls.

Browse detailed user feedback on G2 for the complete picture.