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Luster

Paid

Luster - Prospecting Demo

In this video, Lustre CEO Christina Brady shows how Lustre’s practice platform works. You’ll see a demo where a salesperson picks a goal, like booking a meeting, and chooses a practice persona. The salesperson makes a pretend cold call with “Eleanor,” a brand manager, and handles objections about Spotify ads. After the call, Lustre gives instant feedback: a score, transcript, skill tips, and areas to improve. It solves the problem of learning sales calls safely with AI, not real customers.

Christina Brady, CEO and co-founder of Lustre, introduces the demo environment and explains how organizations can fully customize fields, personas, skills mapping, and coaching guidance to match their sales or support processes.

Introduction and Customization Overview

Christina selects the Eleanor Ruby persona from the out-of-the-box options, reviews the call briefing and coaching tips, and highlights that enterprise customers can fully tailor the session goals and prompts.

Selecting a Persona and Call Setup

She outlines the specifics of the upcoming practice call—targeting a brand manager for Ladies Health and Fitness, the sales role, difficulty level, and primary objective to book a follow-up meeting.

Defining Call Goals and Context

The simulated cold call begins. Christina (as the sales rep) opens with a greeting, introduces Spotify’s advertising offerings, and seeks permission to ask quick qualifying questions.

Prospecting Call – Opening and Qualification

Eleanor raises time and budget concerns. Christina handles objections by explaining engaging ad formats, video options, and the natural overlap of music and fitness audiences on Spotify.

Prospecting Call – Objection Handling & Value Proposition

The prospect asks for targeting proof and case studies. Christina proposes A/B testing and a trial period, secures agreement to meet next Tuesday at 1 p.m., and confirms material recipients.

Prospecting Call – Scheduling Next Steps

Back in the demo UI, Christina ends the practice session and reviews Lustre’s AI feedback dashboard, showing call score, identified skills (rapport, discovery, objection handling), and options to replay or transcript for coaching.

Ending Session and AI-Generated Feedback

Luster - Skill Drill

In this video, Christina Brady, CEO of Lustr, shows how to use Skill Drills to practice one sales skill at a time. You will choose an objection and hear an AI coach named Pearl give you that prompt. Then you enter your answer and get friendly, custom feedback. You will learn how to handle common objections, build better talk tracks, and watch your team’s progress. Skill Drills can be changed to fit any skill so you fix gaps before real calls.

Christina Brady, CEO and co-founder of Lustr, welcomes viewers and introduces the upcoming demo of Lustr’s skill drills.

Introduction to Skill Drills

An overview of the two practice options: full call simulations for end-to-end practice and skill drills for focused, flashcard-style training.

Practice Modes Overview

Selecting an objection-handling drill, exploring the internal difficulty setting, and learning how AI coach Pearl provides customized feedback based on predefined good and bad examples.

Setting Up a Skill Drill with AI Coach Pearl

Launching the skill drill, receiving a budget-related objection, crafting a response, and submitting it for Pearl’s feedback.

Conducting Your First Skill Drill

Exploring how skill drills can be tailored to any skill (like new product launches or rapport building) and reviewing individual progress and improvements over time.

Customizing Drills & Monitoring Progress

Handling a second objection about ROI, responding with empathy and clear questions, and receiving Pearl’s concise feedback on strengths and areas to improve.

Practicing a Second Objection

A summary of Lustr’s proactive coaching approach, predicting and addressing skill gaps before real calls to continuously develop sales skills.

Benefits & Proactive Coaching Summary

For detailed legal information, including privacy policies and terms of service, please visit Luster's official website.

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Luster offers various products and services, and pricing can vary based on the specific needs of an event. For detailed pricing information, it's best to contact Luster directly through their website.

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Luster is ideal for companies of various sizes, from small businesses to large enterprises, looking to enhance their event experiences. Typical users include:
- Event Planners
- Marketing Managers
- Brand Managers
- Social Media Coordinators
- Public Relations Specialists
Industries served include:
- Entertainment
- Sports
- Technology
- Fashion
- Consumer Goods

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- **Hashtag Mosaics**: Guests can contribute photos to create a large, live piece of art using a specific event hashtag.
- **Flip-disc Displays**: Interactive displays that attract attention with moving discs, creating dynamic visuals.
- **Hashtag Printers**: Instantly print guests' social media photos as branded keepsakes.

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Companies use Luster's products to:
- **Enhance Event Engagement**: Encourage attendees to participate actively by sharing photos and interacting with displays.
- **Increase Social Media Reach**: Utilize event-specific hashtags to boost online presence and engagement.
- **Create Memorable Experiences**: Offer unique and interactive elements that leave a lasting impression on attendees.

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Luster is a company that creates fun and interactive experiences for events. They make special products that help people at events connect with each other and the brand hosting the event. Their products have been used at big events like the Grammy Awards and the Olympics.

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Luster has worked with notable clients such as:
- **The Grammy Awards**: Enhanced attendee engagement through interactive displays.
- **The Olympics**: Provided unique experiences that connected fans and athletes.
- **Comic-Con International**: Offered interactive solutions that resonated with the event's audience.

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Luster stands out by combining technology and creativity to offer interactive event solutions that engage attendees and amplify brand presence. Their products transform standard events into memorable experiences, setting them apart from traditional event service providers.