Lantern

Lantern brings together customer, prospect, and intent data through AI to help sales and marketing teams close deals faster. Since its founding in 2020, it's quickly become a go-to tool for businesses wanting to speed up their sales process and boost customer success.

The platform works by combining scattered data into one system that provides actionable intelligence for driving revenue. With connections to over 30 data sources, Lantern creates a comprehensive view of your customer's journey from first touch to long-term relationship.

Two standout products make Lantern unique in the market: Champion Chaser and Buyer Persona Tracker. Champion Chaser tracks job changes within your customer base and target accounts, letting sales teams act on opportunities twice as fast as other solutions. Buyer Persona Tracker spots when new buyers enter target accounts and automatically enriches their information to keep marketing strategies relevant.

Companies using Lantern report a 9% growth in pipeline and a 26% boost in win rates. These numbers tell the story of how Lantern's approach to data can transform business results.

Lantern doesn't publicly share its pricing details. Like many enterprise-level AI platforms, they offer custom pricing based on each organization's specific needs and scale.

Enterprise Tier

If you're interested in using Lantern, you'll need to contact them directly for a quote. This approach lets them assess your unique requirements and provide pricing that matches your expected use of their platform.

While the exact numbers aren't available, Lantern likely considers factors like:

• Number of users or seats needed
• Volume of data processed
• Which features you need (Champion Chaser, Buyer Persona Tracker, etc.)
• How it integrates with your existing systems
• Size and complexity of your sales and marketing operations

Custom Solutions Tier

When weighing Lantern against other options, consider the potential return on investment. Users report a 9% increase in pipeline growth and a 26% boost in win rates through Champion Chaser. These performance indicators suggest the platform's value may justify its cost for many organizations.

Value Assessment

To put Lantern's pricing in context, consider:

1. How it compares to your current spend on multiple tools that Lantern might replace
2. The potential revenue impact based on reported performance metrics
3. Efficiency gains from automating data integration and insight generation

Lantern may not offer a free trial publicly, but they might provide demonstrations or limited-time access for qualified leads. Ask about these options during pricing discussions to test the platform's fit for your needs.

Lantern transforms how your sales and marketing teams work. Its AI capabilities and seamless data integration help teams close deals faster and more effectively.

Revenue Growth

The numbers speak for themselves. Companies using Lantern's Champion Chaser tool see a 9% increase in their sales pipeline. That's nearly one-tenth more opportunities flowing into your funnel—more chances to win customers.

Even better, businesses report a stunning 26% increase in their ability to close deals. This dramatic improvement shows how tracking champion movements within your customer base directly impacts your bottom line.

Lead Generation Enhancement

Lantern also helps you tap into hidden opportunities. The Intent Chaser tool deanonymizes web traffic, letting you engage with the 98% of website visitors who never fill out forms. This massively expands your potential lead pool.

Operational Efficiency

The AI-powered insights automate data analysis and workflow processes, freeing your team to focus on what matters. This automation works across the entire customer journey, from first contact to ongoing account management.

Competitive Advantage

Speed is another major advantage. Lantern identifies and acts on opportunities twice as fast as competing solutions. In sales, this speed often determines whether you win or lose a deal.

Cross-Team Alignment

With connections to over 30 data sources, Lantern creates a single source of truth that aligns sales, marketing, and customer success teams around increasing Net Dollar Retention.

Marketing Effectiveness

Marketing teams gain powerful segmentation capabilities based on actual usage patterns and engagement levels. This allows for more targeted campaigns and clear measurement of marketing's impact on customer lifetime value.

Customer Retention

Customer success teams receive early warnings about potential churn based on engagement patterns. This proactive approach improves retention rates and uncovers expansion opportunities.

Lantern acts as a "compound product" that makes data actionable and potentially replaces multiple tools you'd typically buy to support your CRM. Bringing together customer, prospect, and intent data, Lantern offers a comprehensive platform that enhances sales and marketing through AI-driven insights and automated workflows.

Champion Chaser: Leveraging Customer Signals

Champion Chaser tracks job changes within your customer base and target accounts. Working twice as fast as competing solutions, it lets your sales team act on opportunities before competitors. Here's how Champion Chaser enhances your sales strategy:

1. Rapid Opportunity Identification: By monitoring job changes in real-time, Champion Chaser helps you spot potential champions who've moved to new companies or roles that match your ideal customer profile.
2. Structured Outreach Playbooks: Lantern offers two key playbooks to maximize Champion Chaser's effectiveness:

• Champion Has Changed Roles Playbook: A 25-day sequence with 10 touchpoints (4 emails, 3 calls, 3 LinkedIn interactions) designed for previous customers who've moved to new companies or champions whose current roles match your target personas.

• Target Account Has a New Executive Playbook: A 15-day sequence with 9 touchpoints (3 emails, 3 calls, 3 LinkedIn interactions) tailored for newly hired or promoted executives at target accounts.

These playbooks ensure consistent, multi-channel outreach to convert data into revenue opportunities. You can learn more about these playbooks on Lantern's blog.

Buyer Persona Tracker: Enhancing Targeting Strategies

Buyer Persona Tracker helps marketing teams keep their targeting strategies aligned with shifting customer profiles by:

1. Automatic Identification: Detecting when new buyers enter a target account and automatically populating their information.
2. Profile Enrichment: Maintaining up-to-date information on key decision-makers, enabling more personalized and effective outreach.
3. Dynamic Segmentation: Allowing marketing teams to adjust their targeting strategies in real-time based on evolving buyer personas.

By automating what would otherwise be manual tracking of new contacts at target accounts, the Buyer Persona Tracker significantly boosts the efficiency and effectiveness of your marketing efforts.

AI Agents Ecosystem

Lantern's platform runs on a sophisticated ecosystem of AI agents, each designed to automate and optimize different aspects of the sales and marketing process:

1. Champion Agents: Monitor your network for job changes, enabling quick action on new opportunities.
2. Intent Agents: Analyze prospect behavior to identify high-intent buyers, allowing for more targeted outreach.
3. Prospecting Agents: Scan and enrich your database to find ideal prospects, expanding your pool of potential customers.
4. Voice Agent: Automates lead qualification through natural conversations, streamlining the initial stages of the sales process.
5. Agent HQ: A central library for browsing, deploying, and customizing AI agents to suit your specific needs.

These AI agents work together to automate various aspects of the sales and marketing process, from lead identification to qualification and engagement. This ecosystem reduces manual tasks and lets you focus on high-value activities that drive revenue growth.

Comprehensive Data Integration

Lantern excels at connecting various data sources to create a centralized repository of customer information:

• Integration with analytics platforms like Amplitude, enabling direct streaming of event data into Lantern with minimal setup.

• Connection to customer feedback systems such as Retently, converting Net Promoter Score (NPS) data into valuable revenue intelligence.

• Unified data streams from customer data platforms like Segment, processing customer events, behavior patterns, and usage signals.

• Integration with communication platforms such as Front, allowing for analysis of email threads and customer interaction data.

Automated Workflow Engine

At the heart of Lantern's integration capabilities is its powerful workflow engine. This system:

• Automates updates across integrated applications, ensuring data consistency.
• Processes incoming data to trigger appropriate actions based on predefined rules.
• Enables real-time data synchronization, keeping all teams informed with the latest customer insights.

Benefits of Lantern's Integration Approach

1. Unified Customer View: By consolidating data from multiple sources, Lantern provides a comprehensive profile of each customer, enabling more informed decision-making.
2. Enhanced Cross-Functional Collaboration: The integrated data ecosystem allows sales, marketing, and customer success teams to work from the same information, fostering better alignment and strategy.
3. Real-Time Insights: With continuous data updates from various sources, teams can act on the most current information, improving response times and customer engagement.
4. Reduced Manual Work: Automation of data updates and workflows significantly reduces the need for manual data entry and reconciliation, freeing up time for strategic activities.
5. Improved Data Accuracy: By centralizing data from multiple sources, Lantern helps minimize discrepancies and ensures teams are working with the most accurate information available.

Lantern takes data protection seriously. The platform supports SOC II security standards, showing its commitment to maintaining strong information security practices.

Data Protection Standards

Specific details about Lantern's encryption methods and privacy controls aren't publicly available, but their integration capabilities demonstrate a focus on data protection. For example, Lantern's integration with Amplitude allows secure streaming of event data directly into the platform with minimal configuration, ensuring sensitive analytics information stays protected.

Access Management

While detailed information about Lantern's access management features is limited, enterprise-focused platforms typically offer granular control over who can access different types of data and insights.

Regulatory Compliance

For regulatory compliance concerns, Lantern's data handling practices likely address key requirements of regulations like GDPR and CCPA. Organizations in regulated industries should directly request detailed documentation on how the platform ensures compliance with specific data protection laws relevant to their region.

Third-Party Integrations Security

Lantern's integration with customer data platforms like Segment suggests a thoughtful approach to managing customer data across various touchpoints while maintaining security standards.

Security Documentation

If you're considering Lantern, request a comprehensive security overview directly from the company, including details on data encryption practices, access controls, compliance certifications, and any third-party security audits of the platform.

When choosing a sales and marketing platform, customer support and learning resources can make a huge difference. Good software should come with fast, helpful support and clear guidance to help teams get the most out of the platform. Here's a look at what Lantern offers in terms of customer service and resources.

Support Channels

Lantern likely offers multiple ways to get help:

• Email Support for non-urgent questions and technical issues
• Phone Support for more pressing assistance
• Live Chat for quick troubleshooting

You'll want to confirm these options and their availability when evaluating Lantern for your team.

Knowledge Base and Documentation

Like most SaaS platforms, Lantern probably maintains resources including:

• User Guides and Tutorials
• FAQs for common issues
• Best Practices for maximizing features
• API Documentation for developers

These self-service resources help teams get the most from the platform independently.

Training and Onboarding

Given the complexity of AI-driven platforms, Lantern may offer:

• Onboarding for new customers

• Regular Webinars on platform features

• On-demand Video Tutorials

These resources help your team hit the ground running from day one.

Customer Success Programs

For enterprise clients or those on higher-tier plans, Lantern might provide:

• Dedicated Account Managers
• Customized Onboarding and Training
• Regular Strategy Sessions

These personalized services help teams derive maximum value from the platform.

Community Resources

Lantern may offer community support options such as:

• User Forums for peer-to-peer help
• Community Slack Channels for real-time discussions
• User Groups or Meetups for networking

These community resources excel for sharing best practices and staying current with platform developments.

Lantern delivers several compelling advantages for sales and marketing teams:

1. Impressive Performance Metrics: Companies using Lantern report a 9% increase in pipeline growth and a 26% boost in win rates when implementing Champion Chaser. These numbers show tangible value for businesses looking to accelerate sales cycles and improve conversions.
2. Comprehensive Data Integration: Lantern brings together data from multiple sources into a centralized customer information hub. The platform connects with over 30 data sources, including CRMs, marketing tools, and analytics platforms, giving sales and marketing teams a complete view of customer interactions and behaviors.
3. AI-Powered Insights: Advanced artificial intelligence automates analysis of complex data sets, generating actionable recommendations. These AI-driven insights help teams prioritize opportunities, identify at-risk accounts, and personalize outreach more effectively.
4. Enhanced Engagement with Anonymous Visitors: Intent Chaser identifies and engages previously anonymous website visitors. By deanonymizing the 98% of website traffic that doesn't complete contact forms, companies dramatically expand their potential lead pool.
5. Rapid Opportunity Identification: Champion Chaser tracks job changes and identifies sales opportunities twice as fast as competing solutions. This speed advantage lets sales teams act on opportunities before competitors, increasing win rates.
6. Structured Outreach Playbooks: Lantern provides pre-defined playbooks for consistent multi-channel outreach. The "Champion Has Changed Roles" playbook offers a 25-day sequence with 10 touchpoints across email, calls, and LinkedIn, ensuring teams follow best practices.
7. Unified Platform: As a "compound product," Lantern replaces multiple tools typically bought to support CRM investments. This consolidation reduces costs, simplifies your tech stack, and improves efficiency across sales and marketing operations.
8. Automated Workflows: Lantern's workflow engine automates updates across integrated applications, reducing manual data entry and ensuring teams work with the most current information. This automation frees teams to focus on high-value activities rather than administrative tasks.
9. Customizable AI Agents: The platform offers various AI agents that adapt to specific business needs. These include Champion Agents for monitoring network changes, Intent Agents for analyzing prospect behavior, and Prospecting Agents for database enrichment.
10. Security Compliance: Lantern supports SOC II security standards, reassuring businesses handling sensitive customer data. This compliance matters for companies in regulated industries or those prioritizing data security.

While Lantern offers powerful capabilities for sales and marketing teams, consider these potential drawbacks:

Pricing Transparency

Lantern doesn't publicly share pricing information. You'll need to contact them directly for custom quotes, making it harder to quickly assess cost-effectiveness or compare options.

Learning Curve

Like any comprehensive platform, expect a learning curve for new users to fully leverage Lantern's capabilities. The range of features and AI-powered tools will require dedicated training and onboarding time for your team to maximize value.

Integration Limitations

Though Lantern connects with over 30 data sources, gaps may exist for organizations with specialized or niche tools. Check if Lantern connects with all your critical systems before committing.

Customization Constraints

Compared to more modular platforms, Lantern's "compound product" approach might offer less flexibility for organizations that prefer to heavily customize individual components of their sales and marketing tech stack.

Implementation Complexity

For organizations with complex tech stacks or large volumes of historical data, implementing Lantern and fully integrating it into existing workflows could prove challenging. The platform's effectiveness relies heavily on clean, well-structured data inputs.

Potential Data Privacy Concerns

As Lantern aggregates data from multiple sources to create comprehensive customer profiles, organizations in highly regulated industries may need to carefully review data handling practices to ensure compliance with privacy regulations.

Limited Long-Term Case Studies

As a relatively new player (founded in 2020), there may be limited long-term case studies demonstrating sustained impact over multiple years compared to more established competitors.